Munich. To coincide with the start of the motor sport
season, BMW Lifestyle is presenting the latest edition of the
ever-popular BMW Motorsport Collection and expanding
its portfolio with a new collection line: the
BMW Motorsport Heritage Collection. Inspired by the
company’s many years in motor sport competition, the two collections
translate the passion of motor racing then and now into stylish
articles for everyday use that are guaranteed to make a sporty
impression both at the race track and beyond.
Sporty looks for motor racing flair every day of the week.
The new garments in the BMW Motorsport Collection
all make a stunning impression, thanks mainly to sporty and expressive
styling whose defining features include the stripes in BMW Motorsport
design and the BMW Motorsport logo.
The exceptional vehicle prints on the BMW Motorsport “Motion”
T-Shirt – featuring transparent high-gloss elements
on the men’s and silver appliqués on the ladies’ version – are one of
the design highlights of the new collection and bring its dynamic
essence prominently to the fore.
A host of ingenious details ensure the items not only look great but
are also extremely practical. Take, for example, the block colour
BMW Motorsport Jacket made from laminated,
lightweight, windproof and water-resistant material or the BMW
Motorsport Hoodie in a sophisticated neoprene look, both
designed to keep the wearer snug and warm when the weather takes a
turn for the adverse.
The BMW Motorsport Paper Jacket is an absolute must
for keen trackside autograph hunters. Made from state-of-the-art,
tear-proof Tyvek® material, the jacket has paper-like qualities and is
perfect for scribbling on with waterproof markers. Once the requisite
autographs have been collected, the paper jacket can be conveniently
stowed away in the accompanying compact pouch.
The smart BMW Motorsport Drift Cat 5 Sneakers add an
elegant finishing touch to sporty outfits. The non-slip sole has been
designed to look like the surface of a car tyre and offers very good
grip. Sporting a BMW logo pin and novel perforated elements, anyone
wearing the trainers is sure to make a stylish entrance. The ladies’
trainers come in White and the men’s are finished in Team Blue.
Besides apparel and accessories, the BMW Motorsport
Collection also features a wide choice of luggage items
brimming with motor racing flair. The cushioned back panel of the
BMW Motorsport Messenger Bag and the
BMW Motorsport Backpack replicate the stitching of a
racing car seat, for instance. The backpack also features a roomy main
compartment with a roll-down zipper that allows the carrier to vary
the amount of room inside. And to keep important items such as a
laptop or tablet within easy reach, the backpack has an additional
padded compartment that opens separately.
The BMW Motorsport Sports Bag likewise boasts a
series of neat features, including an adjustable shoulder strap that
allows it to be converted into a backpack as and when required. The
roomy main compartment has a roll-down zipper and two extra straps to
keep it securely closed, and is large enough to easily accommodate two
full-face helmets.
For fashion trendsetters: the BMW Motorsport Heritage Collection.
With its exclusive
BMW Motorsport Heritage Collection, BMW Lifestyle is
keeping up with the latest trend by turning the clock back to the
1970s. Comprising beautifully finished classics, like the
BMW Motorsport
T-Shirt Heritage with its
eye-catching old-style BMW Motorsport logo and the
BMW Motorsport Sunglasses Heritage in retro look
with blue-grey graduated lenses, the collection is sure to delight
both vintage and logomania fans and BMW Classic enthusiasts in equal measure.
The collection’s ultimate statement piece is the white
BMW Motorsport Leather Jacket Heritage made of soft
lambskin leather. Quite apart from the top-class craftsmanship on
display, it is the jacket’s design that makes this a real must-have
for both fans and followers of fashion. Contrasting BMW Motorsport
stripes on the stand-up collar, shoulders and sleeves plus the logo
badge in vintage 70s design add striking touches that give the jacket
a punchy look.
The jacket makes a perfect match with the BMW Motorsport Cap
Heritage – a trendy trucker cap with mesh panels and
lightly padded peak bearing an elaborately embroidered BMW Motorsport
logo – and the BMW Motorsport Bag Heritage, which
sports a distinctive 70s retro look with padded BMW Motorsport stripes
on the side pocket.
These and further products from the BMW Motorsport Heritage
Collection and BMW Motorsport Collection are now available at
shop.bmw.com and from selected BMW dealers.
Manufacturer’s recommended retail prices:
BMW Motorsport “Motion” T-Shirt, ladies’ and men’s: €39.90
BMW Motorsport Jacket, ladies’ and men’s: €120.00
BMW Motorsport Hoodie, ladies’ and men’s: €79.00
BMW Motorsport Paper Jacket, men’s: €49.00
BMW Motorsport Trainers Drift Cat 5, ladies’: €120.00
BMW Motorsport Messenger Bag: €59.00
BMW Motorsport Backpack: €69.00
BMW Motorsport T-Shirt Heritage, men’s: €59.00
BMW Motorsport Leather Jacket Heritage, men’s: €590.00
BMW Motorsport Cap Heritage: €39.90
BMW Motorsport Bag Heritage: €120.00