Steve Carlisle Speaks during JD Power TalkAUTO Conference

Posted on 14. Nov, 2016 by in GM Canada


Steve Carlisle Speaks during JD Power TalkAUTO Conference

2016-11-09

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TORONTO – Today, General Motors of Canada boss and handling director, Steve Carlisle, talked about an automobile destiny that is electric, connected, unconstrained and partial of a pity economy during a JD Power TalkAUTO discussion in Toronto. Read some-more about some of a implications for Canada’s economy and a courtesy in his prepared remarks below.

  1. I’d like to conclude JD Power for sponsoring TalkAUTO and mouth-watering me to pronounce with we today.
  2. I am entrance adult on dual years being behind in Canada where we started my GM career, after graduating from The University of Waterloo, nearby where we grew adult in Woodstock, Ontario.
  3. I have had a payoff of operative internationally and in a series of roles during GM. we have seen a good understanding of change in that time
  4. But we journey we would have to go behind to a days of Colonel Sam McLaughlin to see a kind of poignant change duty in a automobile zone today.
  5. Earlier this year we wrote a square in a Globe Mail observant that we had indeed reached a “most horses” on a roads in 1920 – a full 12 years after Colonel Sam motorized his horseless carriage with a Buick engine in Oshawa in 1908.
  6. Like today, that was a really disruptive duration of change.
  7. Environmental, haven and technological factors were all during work as we started to welcome a automobile.
  8. It was remarkable in New York City during a spin of a century that though a some-more fast change to inner explosion engines, equine droppings on New York roads would fast arise to a third story turn of Manhattan buildings.
  9. My devise now is to share some thoughts on a disruptive trends and technologies that are transforming a courtesy today.
  10. And in doing that, we will simulate on some of a implications and opportunities for:
    1. Our environment
    2. For a consumer, and
    3. For a courtesy here in Canada.
  11. New players are fast relocating into a space. Companies like Google, Apple, Tesla and Uber are, we believe, usually a early winds of change.
  12. Some have called this a “Fourth Industrial Revolution” – and others a “internet of everything”.
  13. Our plea is to know a change, respond and flower in a duration of transformation.
  14. Companies that don’t do that will be highway kill.
  15. Mary Barra, a Chair and CEO has set out a transparent instruction for GM saying that “Our idea is to interrupt ourselves, and possess a patron attribute over a car.”
  16. At GM, we see an automobile zone that is electric, connected, unconstrained and partial of a pity economy.
  17. These 4 vital trends are now mashing together and fast redefining a destiny of mobility.
  18. At GM, we are embracing this change as an event to boost a value we yield to a business and redefine a business.
  19. If we get these changes right, we will be rewarded with a faithfulness of many new customers.
  20. I also trust that if Canada can get a purpose right, it will be rewarded as well.
  21. So let’s initial take these pivotal trends on one during a time.
  22. First, we see a destiny that will be increasingly electric.
  23. For too many years a automobile has been portrayed by some as an rivalry of a environment. A accessible aim perhaps.
  24. What other courtesy in North America is now spending over $200 billion on innovation, to broach a 50% rebate in GHG emissions between 2012 and 2025?
  25. This past week, a US EPA reported that a fuel economy of new vehicles has softened by 2.4 miles per gallon, between a 2012 and 2015 indication years.
  26. At a same time, GHG emissions per mile trafficked have decreased by 10 per cent. That alleviation has happened despite low gasoline prices that have speedy many consumers to change toward incomparable vehicles.
  27. At GM, as we demeanour to a future, we trust that eventually electrification, in all a forms, will be a vicious pathway of change.
  28. The Chevrolet Volt block in electric automobile – now in a second epoch – has been Canada’s best-selling EV for 4 years regulating – receiving a Green Car of a Year endowment from both AJAC and Motoring TV.
  29. Building on that, we are really vehement to shortly be rising a Chevrolet Bolt EV, with a US EPA-estimated 383 km of operation and a Canadian MSRP starting during $42,795, before supervision incentives, that can be as inexhaustible as $14,000 here in Ontario.
  30. We are already saying poignant fad over a Bolt EV and are committed to a flourishing Electric Vehicle marketplace for a prolonged term.
  31. And we journey this gives us an requirement to rivet in a realistic conversation with a partners about a pace of EV change and how we control it.
  32. There is one pivotal to a EV marketplace – and that is a consumer.
  33. And they still have questions.
  34. Consumers are really meddlesome in Electric Vehicles – though – during squeeze time they ask about battery range, recharging times, automobile costs and a accessibility of charging stations along a highway, during work, or in their condo.
  35. These are hurdles we can and will solve.
  36. Adoption will accelerate – though usually when we figure out how to align technology, infrastructure, governments and consumers.
  37. Another untimely law is that change takes time.
  38. Let’s do a math.
  39. We know that today, Canada’s on road, Light Duty automobile swift – a products we furnish – are obliged for 12% of Canada’s sum GHG emissions. That’s a vast source and we need to revoke it.
  40. But what’s a best way?
  41. Each year, Canadian consumers reinstate about 8% of a total, on highway swift by shopping new vehicles that furnish reduction hothouse gas.  That’s an 8% turnover impact on 12% of Canada’s annual GHGs.
  42. In other words, we urge on about 1% of Canada’s GHG register any year.
  43. Some trust sexually that EVs are a “silver bullet”. But EVs now usually make adult about 1% of new vehicles sales – so that 1% of a 1%.
  44. When we only focus on EVs, we punch subsequent a weight.
  45. I don’t meant that to sound discouraging.
  46. Quite a opposite. we journey we can do better.
  47. We should be enlivening EV sales though we should also be holding movement to retire a larger apportionment of a 33% of Canadian vehicles that are now 12 years or older.
  48. That’s 9 million comparison vehicles with aloft emissions.
  49. It’s like carrying 1/3 of a race walking around with analogue phones.
  50. In Japan, Vehicle Type Regulations covering vast cities force ten-year-old vehicles off a road.  Accelerated turnover of automobile record improves a sourroundings and it’s a clever boost for a internal economy.   
  51. Now suppose if Canada could ascent a 33% of a swift that’s over twelve years aged with tide record – each deputy automobile would be producing adult to 20-30% fewer GHG emissions.
  52. That seems to be a realistic, faster and some-more consumer accessible proceed to use immature tech to assistance quarrel meridian change.
  53. The second trend rocking a universe is a “connected car.” 
  54. What smartphones have finished to bond us in a final decade, cars are doing today. 
  55. And once again, a patron is pushing change.
  56. Connectivity is now one of a tip priorities on a buyer’s list.
  57. Today, some-more than 70 percent of a world’s race owns a mobile device, and 87 percent of millennials contend their smartphone never leaves their side.
  58. Today, new automobile buyers pattern their automobile to be a mobile device. 
  59. With widely accessible 4G LTE connectivity opposite North America, GM now delivers in-car WiFi in all a new models enabling business to tide on adult to 7 inclination during a time.
  60. But some-more importantly – that connectivity is a lifeline.
  61. Connectivity is all about entertainment, fun and holding a Internet with we wherever we go.
  62. But connectivity is also about safety.
  63. For example, we are now saying widespread accessibility of Apple CarPlay and Android Auto.
  64. This is poignant since these mobile solutions capacitate safe, voice or steering wheel-activated commands. They confederate a customers’ mobile inclination with their vehicles – eyes on a highway and hands on a wheel.
  65. And for those of us who are relatives of immature drivers, there is no some-more vicious aspect of automobile haven than safeguarding them.
  66. Teenagers are three times some-more approaching to be in deadly crashes than drivers over 20.
  67. So, during GM we have enabled something for parents to assistance their teenagers learn safe pushing skills.  We call it Teen Driver.
  68. It’s is a haven underline initiated and operated by a parent,
  69. It tracks:
    1. distance driven,
    2. maximum speed travelled,
    3. over speed warnings
    4. anti-lock stop events and more.
  70. And when activated Teen Driver automatically mutes a radio until chair belts are fastened.
  71. If we have a teenager, we will conclude why that works.
  72. Today, automobiles are integrating distant larger amounts of information from a many wider operation of inputs, including new automobile sensors and remote information links.
  73. Here’s an creation we helped arise right here in Canada – a endowment winning behind camera mirror.
  74. This high-resolution streaming video duty removes visible obstructions – a motorist does not see passengers, headrests and a roof and behind pillars.
  75. It improves prophesy by an estimated 300 percent – roughly 4 times larger than a customary rearview mirror.
  76. Again, this is about safety.
  77. Now, there are a million things on everyone’s mind, and infrequently even a many orderly need a small assistance remembering.
  78. The new GMC Acadia helps residence this emanate with a Rear Seat Reminder – an creation designed to remind drivers to check a behind chair as they exit their automobile underneath certain circumstances.
  79. It protects valuables, pets and approbation children.
  80. Our vehicles are now mobile inclination – and a business pattern to lift on their mobile life over a car.
  81. They pattern their smartphone to be their pivotal fob, their evidence centre and information comment manager.
  82. Yes, even on a Caribbean vacation, some of a business wish to close their automobile doors and get updates on oil life remaining, tire vigour – and even book their subsequent play revisit for service.
  83. So we are stealing safer and smarter.
  84. And now we are in a epoch of synthetic comprehension and large data.
  85. Last month GM announced an opt-in use for a customers, delivered by a partnership with IBM and a Jeopardy-winning super, information analytic processor, “Watson”.
  86. Combining OnStar connectivity with Watson will capacitate a automobile to expect your needs.
  87. It will sequence adult your morning crater of coffee on a go, expect a need to refuel or recharge and tailor your in-vehicle entertainment.
  88. This is cognitive computing as a mobility service.
  89. The third vital trend changing a courtesy is a attainment of “autonomous driving”.
  90. Most people are preoccupied by a idea of a self-driving car.  Others ask, “Why do we need that?”
  91. Well, again, this is all about safety.
  92. I’d suggest to we an talk this month with US Transportation Secretary Anthony Foxx in a tide book of Verge. Foxx talks about a event to, “drive brazen a tellurian mutation of a attribute between tellurian beings and machines.”
  93. He foresees copiousness of unconstrained vehicles on a roads by 2021.
  94. Quoting Secretary Foxx:
  95. “The advantages of safety, being means to avert some commission of a 94 percent of crashes that are attributable to tellurian factors, concede a aged and people who have disabilities to have some-more leisure to pierce about, being means to assistance families that spend their second tip volume of income on travel to constraint some of those dollars back.”
  96. Each year, some-more than 35,000 people in a US and Canada die in automobile accidents due to motorist error. The guarantee of unconstrained record is to assistance save lives. 
  97. The implications here are surpassing – so many so, that some analysts now envision that a attainment of unconstrained pushing record will change a regulators’ courtesy towards stealing older, reduction protected technology.
  98. So, are we prepared for all this change?
  99. Today, GM is contrast unconstrained vehicles on roads in California and Nevada and we are benefiting severely from a squeeze of Cruise automation.
  100. Autonomous contrast and growth will need substantial coordination opposite several levels of government.
  101. GM done another poignant investment recently in a float pity association Lyft – since we trust that one of a safest and many effective ways to accumulate data, knowledge and imagination will be in tranquil unconstrained fleets.
  102. We praise as good that governments are greatly meddlesome in being partial of this new record as they demeanour to grow their economies by innovation.
  103. That’s distinct when we journey that some have projected that unconstrained vehicles will be an $87 billion industry by 2030.
  104. Now, diversion changing technologies don’t usually seem out of pixie dust.
  105. Autonomous vehicles are being innate out of a accumulation, formation and afterwards serve creation of countless new technologies.
  106. Several pre-autonomous comforts are accessible in new vehicles now – from line keeping, programmed braking, and programmed stretch control.
  107. A subsequent step on a highway to unconstrained will come subsequent year for Cadillac business with what we are job “Super Cruise.”
  108. This is adaptive journey control during highway speeds, regulating cameras and sensors to automatically expostulate and mangle on divided highway driving.
  109. The choice to let your automobile do a pushing for you, hands giveaway and safely, is really appealing.
  110. It’s another step toward safe, unconstrained vehicles.
  111. Self-driving vehicles will change smoothness services, a need for parking and civic design.
  112. Autonomous vehicles travelling during aloft speeds will exam a bandwidth and computing powers accessible now and that competence need information boosters and super cloud estimate formulation as well.
  113. So change is being paced by vicious swell in mobile computing, synthetic comprehension and large information analysis.
  114. Our governments are already formulation for it with indifferent spectrum for Vehicle to Vehicle communications.
  115. When an unconstrained automobile detects remarkable braking from a automobile in front of them, it will be means to promulgate that to vehicles around it and to those progressing a infrastructure.
  116. So, while we are formulation a largest infrastructure spending in Canadian history, we would be correct to journey delicately about a form of record that will be rolling on that infrastructure – and in communication with it.
  117. The fourth and presumably many surpassing trend is a arise of a pity economy and mobility as a common service.  
  118. For hotels, finance, media and others a pity economy is severe normal business models
  119. For a industry, it’s changing normal notions of personal mobility and automobile ownership.
  120. Today, an estimated 15 million people around a universe use ridesharing and automobile sharing.
  121. By 2020, this series is projected to be some-more than 50 million, and GM skeleton to be a large partial of it.
  122. There is no doubt that trade congestion, deficient open movement and a pain of daily travelling are all changing attitudes among consumers in surpassing ways.
  123. A millennial now will tell we that mobility is found on their smartphone.
  124. Integrated, multi-modal mobility systems will turn essential for city dwellers. Smartphones will assistance us navigate a best routes.   Including solutions for a initial and final mile.
  125. That’s why, for example, this past year a GM Canada engineering group has grown a new electric-assist bike we call e-bike.
  126. Your outing to downtown Toronto competence embody an Uber float to a train, a transport or even a unstable e-bike to cover a final kilometer.
  127. Part of a answer is a new mobility services multiplication of GM we call “MAVEN” – now handling in a US, China, Germany and Brazil
  128. MAVEN’s services come in several forms.
  129. One use is Residential Vehicle Sharing which provides condo members special entrance to a pool of GM vehicles by a MAVEN membership.
  130. Condo members can use a MAVEN app to name and haven a automobile and a app enables them to clear and start their automobile located right in their possess building.
  131. Through City Vehicle Sharing, MAVEN also now provides a members with entrance to a internal network of GM vehicles placed opposite a city.
  132. Again, a membership app creates it easy.
  133. And by Vehicle Ride Sharing programs, we are operative with a flourishing operation of companies and drivers with accessible entrance to insured vehicles.
  134. Our MAVEN Express Drive module is now operative intensely good to support Lyft drivers opposite a US.
  135. But a devise with Lyft is to also emanate an integrated network of on-demand unconstrained vehicles – including electric vehicles.
  136. Then, final week MAVEN announced a partnership with Uber to control a 90-day demonstrate pilot.
  137. Men and women who wish to expostulate and acquire income on a Uber height will now also be means to franchise GM vehicles by a week, or longer, during ignored rates with no mileage limits.
  138. Whether operative with Lyft or Uber, MAVEN gives us a good event to broach services a proceed a business wish to move.
  139. It also sets adult a only cycle where we can make and sell vehicles and support a flourishing float pity marketplace.
  140. We demeanour brazen to adding Canada to a MAVEN list in a weeks ahead.
  141. To a dealers in a room, we competence be asking: what’s a dealer’s purpose in a common economy?
  142. Conventional automobile tenure is approaching to sojourn a primary indication for some time.
  143. And many users of car-sharing services are automobile owners themselves, regulating these services as a addition to ownership.
  144. A dealer’s purpose in a pity economy can take many forms.
  145. Customers need to be means to entrance common vehicles and dealers are located in primary locations. 
  146. Shared vehicles need to be managed as any other swift and serviced like any other vehicle.
  147. A common automobile knowledge could be an glorious exam expostulate opportunity.
  148. We’re operative with a inhabitant play legislature to arise solutions.
  149. Let me sum up.
  150. I trust a pierce to electric, connected, unconstrained and common vehicles will have surpassing implications.
  151. For a environment – record is going to revoke hothouse gases from a vehicles – though there will be work to do to build out charging networks and get consumers gentle with a change. It will take time. But it’s coming.  
  152. Connectivity and unconstrained record will move many safety improvements – to a indicate where some trust comparison vehicles will start to be a regard for a sourroundings and for highway safety.
  153. Shared vehicles will start to browbeat city mobility while multimodal solutions will turn hackneyed for commuters.
  154. Increasingly, common vehicles will be unconstrained – and unconstrained vehicles will be electric.
  155. For a industry, production and sales and use will still be a core business, though mobility services will be a new business concentration of a subsequent 50 years.
  156. We will need to journey in terms of not usually offered vehicles- though offered kilometers and gigabytes too.
  157. So one final question. What does this meant for Canada? 
  158. The answer is opportunity.  
  159. A few weeks ago we were really gratified to endorse that GM will deposit $554 million in a comforts in Oshawa, St. Catharines and Woodstock. 
  160. I wish to praise a Unifor partners for their veteran and constructive proceed during this set of negotiations.
  161. We all know that we need to take a prolonged tenure perspective and continue to work together along with a governments to make Canada a really rival plcae for modernized manufacturing.
  162. But that destiny needs to embody modernized engineering, creation and RD in Canada too.
  163. The winning jurisdictions will be those with welcoming process and regulation, universe heading universities and tip talent and investigate capabilities in areas like mobile communications, synthetic comprehension and cyber security.
  164. More specifically, a courtesy will be drawn to jurisdictions with heading talent and capabilities in these areas of needs and opportunities, such as:
    1. Lightweight materials
    2. Mobile Connectivity
    3. Data Analytics
    4. Advanced Battery Technology
    5. Cyber Security
    6. Software Development
    7. Sensors
    8. And, Artificial Intelligence
  165. After visiting many of a tip Canadian Universities, we can tell we that we have these strengths right in a backyard.
  166. In fact, Ontario produces some-more competent Science Technology Engineering and Math, or STEM grads than a state of California.
  167. At GM, we trust that Canada has a right things for this destiny – on standard with places like Silicon Valley and Israel.
  168. In June, we was assimilated by Prime Minister Justin Trudeau and Ontario Premier Kathleen Wynne to announce a vital enlargement of a engineering and program work in Canada.
  169. Together with Mark Reuss, a tellurian conduct of Product Development, we set some vicious new directions.
  170. This also gave us an event to entirely report a destiny automobile ecosystem for a initial time, travelling a production plants, university partnerships, and a flourishing engineering footprint.
  171. Let me share that with we in this brief video.
  172. So – we’re hiring.
  173. In a Oshawa and St Catharines plants we’re bringing on 680 new full time hourly workers.
  174. And we perceived over 2,000 field in Oct alone, meddlesome in fasten us to work on a new engineering mandate.
  175. So we have one ask of we today.
  176. If we know of competent grads meddlesome in being partial of this record revolution, greatfully send them to gm.ca/careers or to me.
  177. Let me leave we with this final thought.
  178. We are in a disruptive duration of transformation.
  179. The implications are surpassing for a consumers, for a sourroundings and for Canada.
  180. This can and should be Canada’s moment.
  181. We have all it takes to be a personality in this transformation.
  182. But like Colonel Sam did 100 years ago, we will also need to journey differently.
  183. We need to journey about mobility as a use and we need to “invent products to make – not usually make products others have invented.”
  184. Let’s do that. 
  185. Because if we do, it’s going to be a really sparkling place indeed.

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