Munich. Capitalising on the potential of growth
markets and increasing regional focus are key aspects of the BMW
Group’s corporate Strategy Number ONE NEXT. In line with this,
the BMW Group is reorganising its sales regions.
From 1 January 2018, Hildegard Wortmann will take on
responsibility for the entire Asia Pacific region (excluding China).
As part of the reorganisation, Ms Wortmann will be based in Singapore,
a move designed to enable closer contact to customers, dealers and
importers in this region, which contains many high-potential markets,
as well as several important established markets. Ms Wortmann is
currently Head of BMW Brand, responsible for both product management
and marketing, having previously held a number of management positions
within the BMW Group. Her successor in Munich has been named as
Sven Schuwirth, who until October last year was
responsible for Digital Business at Audi AG, having previously been
Vice-President for Brand Strategy and Digitalisation at the company.
A further aspect of the strategic sales regions’ reorganisation sees
Hendrik von Kuenheim assume responsibility for the
region covering Africa, the Middle East, Russia and importer markets
in eastern Europe.
Commenting on this strategic realignment, Dr Ian Robertson, member of
the BMW AG Board of Management responsible for Sales and Brand BMW,
said, “Both these regions cover markets which we believe offer great
sales potential. This reorganisation, including the relocation of
responsibilities for Asia Pacific to Singapore, increases our regional
focus and emphasises our commitment to our customers and dealers in
these important markets. In Hildegard and Hendrik, we have two strong
leaders with the skills and experience to further increase customer
focus and grow sales, in line with our corporate strategy. The iconic
BMW brand has had a great start to its second century; with Sven
Schuwirth the BMW Group has gained an executive whose experience,
especially in the area of digitalisation, will prove invaluable in
developing the brand’s strength even further.”