“Striving for success each day”

Posted on 22. Oct, 2018 by in Porsche Canada

The new Taycan prolongation trickery is now being built in Zuffenhausen, with around 700 million euros being spent on a buildings and comforts alone. SOP is designed for mid-2019. Is all on schedule?

We’re gripping to a timetable. The buildings will be finished and many of a prolongation comforts will be commissioned by a finish of a year. We will be means to start pre-series prolongation in a new technical sections as we pierce towards full production.

The Taycan will be a niche indication with likely sales of 20,000 units per year. Why, then, does it need a possess paint emporium and public line?

Production of a two-door sports cars in Zuffenhausen is impending limit capacity. We now make around 250 vehicles per day. This public line no longer has any capacitive flexibility. This is since we took a preference to build a new paint emporium and public area as we resolutely trust a Taycan has a intensity to sell some-more than usually 20,000 units per year. The new prolongation trickery gives us a claim coherence for a future.

Could a new Taycan prolongation trickery also be used to arrange a 911 product line?

We could if we wanted to. All comforts are designed to be flexible, including those in a physique shop.

The Taycan will be fabricated on an FTS Flexi Line, that is pronounced to be 40% cheaper than a required skillet system. Where is a cost advantage?

The settled cost advantage relates radically to a constructional conditions. A required prolongation line, that is significantly heavier than a FTS circuit technology, would have incurred significantly larger costs in terms of a aloft immobile pattern of a multi-tiered structure. Another advantage is how comparatively candid and discerning it is to implement this kind of system. We are already reaping a advantages of this for a Taycan. The FTS complement is easy to move, so we have set it adult elsewhere for pre-production contrast and are now relocating it into a new prolongation hall.


Reimold: “The new prolongation trickery gives us a claim coherence for a future”

Will this kind of rarely stretchable complement be used in public for middle and tiny series?

The complement has copiousness of advantages, and we can good suppose that we will also use it to make other indication ranges in destiny – when it creates technical and mercantile clarity to do so.

You have resolved a agreement with a Zuffenhausen Works Council: a employees financial investments in a prolongation site in a form of a “future contribution”. Can Porsche not conduct this alone, notwithstanding a lapse on sales of 17.6%?

If we wish to safety jobs in a prolonged term, we see it as ideally legitimate for us to plead with employees what grant they are prepared to make. The preference was done in light of a fact that we wanted to build a Taycan here during a Zuffenhausen site, a hearth of Porsche, even yet this requires some-more investment in an existent bureau than, say, Leipzig. The Works Council came adult with a pivotal offer: to give a colleagues a interest in a future.  The agreement involves regulating partial of a common salary increases for financing and repaying them later. The employees and a house members are also participating in a pact. we consider it is a good idea, and is one that is being implemented for a initial time in a automotive industry.

Porsche is now building a Premium Platform Electric (PPE) pattern in and with Audi. Was a Taycan brazen of a time?

Yes. The subsequent epoch of Taycan will also be done regulating a PPE. When we suggested a Mission E 2015 investigate during a Frankfurt Motor Show, a height thought for electric vehicles was not so advanced.

The PPE plan with Audi is approaching to outcome in 3 indication families, one of them from Porsche. The initial PPE-based models are approaching in late 2021. What is a pattern of a common architecture?

The PPE – and Volkswagen’s MEB – is a height on that we can benefaction all destiny electric vehicles well and economically in terms of growth costs. It would cost around 30% some-more if we had to understanding with a stirring effort on a own.

You have been a member of a Board of Management for Production given 2016. What interests we about this area?

It is a plea of display a high turn of individuality while during a same time conceptualizing a rarely fit prolongation complement that creates individuality probable in a initial place. This is a usually approach that we can master a complexity ensuing from a farrago of patron mandate – in production, logistics and communication with a suppliers. Porsche traditionally has a low turn of straight formation during around 20%. Our partners commence glorious work on a behalf, both in terms of record and organisation.

What is a tip of your success?

We have to sojourn warning since we are really successful. You tend to make a many mistakes when we are enjoying a duration of success. This is since we quarrel to safeguard we are always wakeful of it and that we keep both feet on a ground. We contingency essay for success each day.

What are a pillars of your prolongation strategy?

Clear patron orientation, fit processes and sustainability. At Porsche, patron march also means formulating values. We are focusing on a issues of electrification, digitalisation and connectivity. But we also have to emanate combined value to be essential in a prolonged term. This is where a potency of a processes comes into play. In a “Strategy 2025”, we discernible areas of movement for a association that will have a wilful impact on a future.

How do we emanate fit processes?

By minimising resources, expelling interfaces and diligently pulling ourselves forward. In terms of operation, for example, this includes minimising doing levels, starting with a receipt of purchased tools during a bureau until they are delivered to a public point. What relates in a bureau relates equally to a inner team-work opposite all departments. We need to demeanour over a possess dialect some-more and during an progressing stage. At present, we do so by interdisciplinary routine teams in that questions and solutions are discussed and actively promoted. To put it bluntly, a association has to keep ticking over efficiently. 


Albrecht Reimold, Member of a Executive Board for Production, Zuffenhausen, 2018, Porsche AG

Reimold: “What relates in a bureau relates equally to a inner cooperation”

Where do we see a technical and, above all, mercantile advantages of digitalisation in production, i.e. a judgment of a intelligent factory?

People mostly impute to Industry 4.0 as a revolution. we see it differently. Today, we are stability to build on what we have combined in a past in terms of automation, make-believe and practical product and prolongation planning. With a larger turn of digitalisation and networking in a bureau in future, we are radically posterior 4 objectives: First is optimisation of formulation and digital simulation; second is ensuring finish real-time control of a manufacturer routine from sequence acceptance during a dealership to automobile delivery; third involves a continual recording and research of deviations that start in a prolongation routine in propinquity to tools and to a routine itself. The fourth and final indicate is a sustenance of larger support for people in their day-to-day work.

Can we yield specific examples in propinquity to your final point?

On a one hand, digitalisation helps us to make a operative sourroundings some-more ergonomic. Human-machine team-work is a good instance of this. It also helps employees to analyse formidable processes and procedures that we would not be means to guard and control though complicated information technology. For example, it creates clarity as to where and since a digital upsurge competence not follow a many ideal path. We can see intensity that we competence not differently detect.

You consistently foster a judgment of sustainability and have already implemented a good deal, including approved choice appetite during all sites and climate-neutral rail transport. Does sustainability also make mercantile sense?

Our prior knowledge indicates that, overall, sustainability is cheaper. However, it competence infrequently cost a tiny some-more since it is a right thing to do for a association and for multitude in general. Promoting sustainability is always improved than not doing it. After all, a surreptitious advantage is also critical – doing a good help for a sourroundings and a world. Ultimately, sustainability is a nonplus done adult of many small, particular actions that will one day brew to grasp a major, discernible success.

Which pieces of a nonplus will be fabricated in Porsche prolongation in destiny in sequence to serve foster sustainability?

We intend to use a operation of particular measures to emanate a Zero Impact Factory, that is not usually carbon-neutral, for instance, though that manufactures products that are 100% recyclable. This will safeguard we are not holding divided any some-more changed resources from Mother Earth. We also have to remonstrate a suppliers to join us on this journey.

Where is Porsche on this journey?

With a Taycan project, we have deliberately begun to concentration on sustainability in terms of both element preference and routine design. Of course, a finish transition can't be achieved overnight. But we are operative on it. We are already about to grasp a miracle on this path: start of prolongation of a Taycan in Zuffenhausen is approaching to be CO neutral.

When could a Zero Impact Factory turn a reality?

It is a prophesy for 2025. We still have a good understanding to do. But we can’t make swell though a vision.

Up to now, it has always been pronounced that a Porsche prolongation site in a USA or China would not poise a problem. Is it required to recur this in light of geopolitical changes and assertive marketplace influences?

Solely for reasons of capacity, there is now no dire reason to dedicate ourselves to other prolongation facilities. We are, of course, also traffic with stream changes, either it is a punitive tariffs being introduced by a USA or a localisation rates that unfamiliar automotive manufacturers have to approve with in China. We are gripping an eye on new horizon conditions and authorised mandate so that we can conflict fast if necessary. Nevertheless, we are not creation any specific skeleton during present. From a indicate of view, there is now no constraint to conflict in a brief term. 

Several hundred million euros are being invested in expanding a Leipzig plant. The subsequent epoch of Macan is approaching to hurl off a prolongation line there after 2020.  What are a highlights?

Since a substructure mill was laid in Feb 2002, we have invested some-more than €1.3 billion in a growth of a Leipzig plant, transforming a pristine public plant into a entirely fledged factory. We make a Macan and Panamera in full there and have also turn a Group retailer – now of automobile bodies for Bentley’s Flying Spur, Continental GT and a automobile variant. The renewed enlargement in Leipzig will future-proof a factory, also since a plcae offers a many enlightened conditions in terms of investment mandate and handling costs. This is a outcome of an inner invitation to proposal that was won by Leipzig.


Macan, Leipzig, 2018, Porsche AG

Reimold: “We have remade a pristine public plant into a entirely fledged factory”

What will be a technical highlights of a destiny Macan prolongation in Leipzig?

The largest singular investment designed is a new and rarely stretchable physique shop, with a perspective to achieving an boost in indication variance. The mandate of lightweight construction are stability to increase. This means an even larger element mix, that we also have to master in prolongation with a compared innovative fasten technologies. For a new Macan, we will use aluminium churned with high-strength steels, a multiple not formerly used in this vehicle.   

How do we engage suppliers in cost optimisation measures?

A bureau works in a rarely fit demeanour if a right element is accessible in a right place during a right time – during a best probable cost. We work really closely with a suppliers to grasp a best outcome in this area. In doing so, we analyse a processes between a retailer and ourselves really precisely, for instance regulating exam items. The doubt on a minds is: can we discharge dear transcribe work?

The VW Group has 3 sports automobile prolongation sites – in Zuffenhausen, Neckarsulm and Sant’Agata Bolognese. Do we trust team-work between them will feature in a newly determined Sports Car Group run by CEO Oliver Blume?

Yes, that is a clearly settled objective. We will find synergies even some-more closely within a Sports/Luxury code group, and join army and coordinate projects some-more closely than in a past. The team-work between Bentley and Bugatti shows how successful a tighten sell can be. They leveraged synergies totalling roughly €100 million within a year. In other words, it is probable to make vital swell though a code or any other Group code pang as a result.

Albrecht Reimold, 57, started as a trainee during Audi in Neckarsulm in 1987 following his tutelage as a toolmaker and grade in prolongation engineering from Heilbronn University of Applied Sciences. He went on to conduct Audi’s A8 physique emporium and a A2 prolongation facility. In 2002 he helped with a start-up of a Lamborghini Gallardo in Sant’Agata Bolognese. He returned to Neckarsulm a year after where he was obliged for prolongation formulation for a A6, A8 and R8. He was allocated bureau manager in 2009. Reimold was a CEO of VW Slovakia in Bratislava from 2010 to 2016. In Feb 2016 he was allocated Member of a Board of Management for Production and Logistics during Porsche AG.

Text initial published in a biography “Automobil Industrie”, book 9/18

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