Studio Drift partners with BMW for a universe premiere of their sculpture “FRANCHISE FREEDOM” done of 300 drones drifting as a group above. Max Hooper Schneider presents his BMW Art Journey during a Collectors Lounge. BMW as central partner of Art Basel in Miami Beach 2017.

Posted on 21. Nov, 2017 by in BMW Canada

Miami Beach. During this year´s Art Basel in Miami
Beach a BMW Group will benefaction dual vital informative collaborations:
The universe premiere of “FRANCHISE FREEDOM – a drifting sculpture by
Studio Drift in partnership with BMW” combined by
Amsterdam formed artists Lonneke Gordijn and Ralph Nauta. After sunset,
300 bright drones will copy a organisation of birds above a ocean
and beach. In addition, a new work of BMW Art
Journey
leader Max Hooper Schneider will be
on arrangement during a BMW Lounge.

Studio Drift’s new work during Art Basel in Miami
Beach
“FRANCHISE FREEDOM – a drifting sculpture by Studio
Drift in partnership with BMW” is a performative pattern during the
interface between technology, science, and art. An unconstrained flying
overflow of 300 drones, any versed with a light source, will imitate
a healthy materialisation of a organisation on December 6, 9 PM
on a beach of Miami above a sea between 32nd and 33rd
Street off Collins Avenue behind a Faena Hotel Miami Beach. This is
a initial time that a organisation on this scale is presented by machines
operative with decentralized algorithms. Inspired by a philharmonic of
starlings clustering together in vast flocks and exposing the
tragedy between particular leisure and reserve in numbers, Studio Drift
questions a ethereal change between a organisation and a individual.
Studio Drift’s initial investigate on this plan dates behind to 2007. To
emanate “FRANCHISE FREEDOM”, Studio Drift difficult a healthy flight
patterns of starlings and translated them into module that were
privately grown and embedded in a drones.

BMW has a 50-year tellurian lane record of noticing and
enabling talent in a arts. The association creates artistic visions come
loyal and honors a full artistic leisure of any artist or institution
they combine with. When Studio Drift sought a discourse with BMW in
courtesy to their desirous project, a company, as long-term partner
of Art Basel, could not pass on a challenge. For a duration of over
half a year, discussions ensued between BMW and Studio Drift – only as
they did with artists like Jeff Koons, Olafur Eliasson, and Cao Fei beforehand.

“We were tender by a bravery of BMW to get concerned here,
as an pattern of this range and scale has never even been tested
before. They believed in a thought since they entirely sense how
difficult and perplexing those innovative processes are,” says
Lonneke Gordijn, co-founder of Studio Drift, Amsterdam.

At a core, BMW is during a forefront of technological
innovation, that is because “Franchise Freedom – a drifting sculpture by
Studio Drift in partnership with BMW” binds such a clever appeal.
Making a unfit probable is what both, a association and artists,
such as Lonneke Gordijn and Ralph Nauta, essay for. Says
Hildegard Wortmann, Senior Vice President Brand
BMW: “Studio Drift and BMW both allow to a symbiosis of innovation
and beauty. we honour Lonneke Gordijn and Ralph Nauta for the
stability in branch their try into a reality. ‘FRANCHISE
FREEDOM’ is both a technological consternation and an cultured knowledge to behold.”

In jubilee of Art Basel in Miami Beach 2017, Studio Drift,
BMW, FuturePace as good as Faena will premiere “FRANCHISE FREEDOM”.
The private initial opening and eventuality will take place on the
dusk of Wednesday, Dec 6, on a beach of Faena Hotel with
additional performances, continue permitting, via a week, time
and date will be common on Instagram by Studio Drift
@studio.drift and by BMW on Facebook
#bmwgroupculture
. The drones will be manifest from a vast distance.

While Studio Drift is presenting their latest pattern during the
interface between science, art and technology, Bayerische Motoren
Werke will have one of their latest masterpiece on site: the
BMW Concept 8 Series will be on arrangement for guests
to see it adult tighten in a Faena Beach Dome on Dec 6, 2017. The
investigate automobile will offer as a taster of a stirring BMW indication – The BMW
Concept 8 Series stands for new pattern ideas and form-building
techniques, representing a apex of sports opening and
exclusivity during BMW and slated for launch in 2018 as partial of the
biggest indication descent in a company’s history.

BMW Art Journey during Art Basel in Miami Beach
BMW
Art Journey leader Max Hooper Schneider will benefaction his new work at
a BMW Lounge during Art Basel in Miami Beach 2017, done in response to
his recently finished nautical tour to try coral reefs around
a globe. His tour investigated coral embankment systems from a Bikini
Atoll to a Fukushima disaster “reef” in Japan, from Lake Baikal in
Russia to a seashore of Madagascar. Importantly, any embankment complement has
been compromised by a hit with humans, and any one reveals a
specific aspect of how this communication has occurred, as good as how
tellurian and non-human agents have acted over time to remediate the
damage. Together, a reefs tell a story of genocide and resilience,
crime and rebirth.

The BMW Art Journey is a tellurian partnership between Art Basel
and BMW, combined to commend and support rising artists worldwide.
This singular endowment is open to artists who are exhibiting in the
Discoveries and Positions sectors in a Hong Kong and Miami Beach
shows of Art Basel, respectively. Two judging panels comprised of
internationally eminent experts accommodate initial to name a shortlist of
3 artists from a sector, who are afterwards invited to submit
proposals for a tour directed to serve rise their ideas and
artistic work. The jury reconvenes to select a leader from a 3 proposals.

Past winners of a BMW Art Journey embody sound and
opening artist Samson Young (presented by a.m. Space, Hong Kong at
Art Basel’s Hong Kong uncover in 2015), who also represents Hong Kong at
a 2017 Venice Biennale, German video artists Henning Fehr and
Philipp Rühr (presented by Galerie Max Mayer, Dusseldorf during Art
Basel’s Miami Beach uncover in 2015), British artist Abigail Reynolds
(presented by Rokeby, London during Art Basel’s uncover in Hong Kong in 2016)
as good as Max Hooper Schneider (presented by High Art, Paris during Art
Basel’s Miami Beach uncover in 2016) and Astha Butail (represented by
GALLERYSKE, Bangalore during Art Basel´s Hong Kong uncover in 2017).

The subsequent BMW Art Journey shortlist will be announced on
December 7 during 5:30 PM during a BMW Lounge during a 2017
book of Art Basel in Miami Beach.

The members of this year´s consultant jury in Miami Beach are:
Massimiliano Gioni (Artistic Director New Museum, New
York City),

Gabi Ngcobo
(Curator Berlin Biennale for
Contemporary Art, Berlin),
Victoria Noorthoorn (Director Museu de Arte Moderna,
Buenos Aires)
Philipp Tinari (Director Ullens Centre for
Contemporary Art, Beijing) and
Susanne Pfeffer (Director Museum Fridericianium, Kassel)

BMW has upheld Art Basel in Miami Beach as a long-term
partner and is again providing a VIP convey service. BMW is also
tellurian partner of a general Art Basel shows in Basel and Hong Kong.

For serve information about a artists and a project,
greatfully visit: http://bmw-art-journey.com  

For serve questions greatfully contact: 
Dr Thomas
Girst
BMW Group Corporate and Governmental Affairs

Cultural Engagement
Telephone: +49 89 382 247 53
Fax:
+49 89 382 24418
www.press.bmwgroup.com 
E-Mail:
presse@bmw.de

Studio Drift / Pace Gallery press
inquiries: 
Hanna Gisel
Pace Gallery
Email: hgisel@pacegallery.com


About Studio Drift
Based in Amsterdam, Studio
Drift was determined in 2006 by Lonneke Gordijn (b. 1980, Alkmaar,
Netherlands) and Ralph Nauta (b. 1978, Swindon, United Kingdom), who
attended a Design Academy Eindhoven together. Studio Drift explores
a attribute between nature, technology, and humankind in
site-specific installations and interactive sculptures. Studio Drift
draws their impulse from nature, both rigourously and
philosophically, while their artistic routine is fuelled by innovative
technologies and methods. Their groundbreaking work comes to life
by ongoing collaborations with scientists, university
departments, and investigate facilities, mechanism programmers and
engineers. Their use is a covenant to a cross-pollination
between a technically modernized and a aesthetically beautiful,
permeated with an recognition of destiny potential.


About FuturePace 
Studio Drift is
represented by Pace Gallery, holding partial in a gallery’s FuturePace
program. Established by Mollie Dent-Brocklehurst, Pace Gallery, and
Mark Davy, owner of Futurecity, FuturePace offers a pioneering
proceed to commissioning art ‘in a open realm’. The partnership
builds on a stretched and critical histories of both Pace and
Futurecity, bridging Pace’s endless tellurian resources with
Futurecity’s innovative proceed to building vast scale commissions
for artists in a open realm. FuturePace develops partnerships and
opportunities with an general organisation of artists including Studio
Drift, Kohei Nawa, Carsten Nicolai, Random International, Michal
Rovner, Studio Swine, teamLab, and Leo Villareal articulating a focus
on art that transforms conventions of open sculpture by reaching
into a digital sphere.

About Max Hooper Schneider 
Max Hooper Schneider
(born Los Angeles, CA 1982) graduated from Harvard University in 2011
with a master’s grade in landscape architecture. The foregrounding of
element technologies and biological systems within this field
continues to surprise his artistic practice. Hooper Schneider’s work
develops and explores a aesthetics of period by the
origination of worlds that manifest and exaggerate inlet in diverse
ways with inlet recognised as a routine of constant change and
morphogenic modulation. The following work voids a difference
between a healthy and a artificial, hurdles conventional
systems of classification, and suggests a worldview that strives to
disturb humans from their insincere position of centrality and
supremacy as knowers and actors in a world. Hooper Schneider lives
and works in Los Angeles.


About Art Basel 
Founded in 1970 by
gallerists from Basel, Art Basel currently stages a world’s premier art
shows for Modern and contemporary art, sited in Basel, Miami Beach and
Hong Kong. Defined by a horde city and region, any uncover is unique,
that is reflected in a participating galleries, artworks presented,
and a calm of together programming constructed in partnership with
internal institutions for any edition. Art Basel’s rendezvous has
stretched over art fairs by a series of new initiatives. In
2014, Art Basel launched a Crowd appropriation Initiative, in
partnership with Kickstarter. This beginning presents jury-selected
art projects to intensity benefactors, that embody Art Basel’s
colourful public and a Kickstarter community. The beginning has
catalyzed much-needed support for superb non-commercial art
projects worldwide and so distant has helped oath over $2 million to
artistic projects around a world. For Art Basel Cities, launched in
2016, Art Basel is operative with comparison partner cities to develop
colourful and content-driven programs specific to a particular city.
Connecting them to a tellurian art universe by Art Basel’s expertise
and network, Art Basel Cities supports a partners to rise their
singular informative landscape. For serve information, greatfully revisit artbasel.com.


About BMW Group’s Cultural Commitment
For
roughly 50 years now, a BMW Group has instituted and intent in over
100 informative cooperations worldwide. The association places a categorical focus
of a long-term joining on contemporary and complicated art, classical
song and jazz as good as pattern and design. In 1972, three
large-scale paintings were combined by a artist Gerhard Richter
privately for a corridor of a BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and designer Zaha Hadid have co-operated with BMW. In
2016 and 2017, womanlike artist Cao Fei from China and American John
Baldessari combined a subsequent dual vehicles for a BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, a BMW Art
Journey and a “Opera for All” concerts in Berlin, Munich and London,
a association also partners with heading museums and art fairs as well
as orchestras and show houses around a world. The BMW Group takes
extensive artistic leisure in all a informative activities for postulated –
as this is as essential for producing groundbreaking artistic work as
it is for vital innovations in a successful business.

Further information: www.bmwgroup.com/culture
and www.bmwgroup.com/culture/overview
Facebook:
https://www.facebook.com/BMW-Group-Culture-925330854231870/
Instagram:
https://www.instagram.com/bmwgroupculture/
@BMWGroupCulture
#BMWGroupCulture

The BMW Group
With a 4 brands BMW, MINI,
Rolls-Royce and BMW Motorrad, a BMW Group is a world’s leading
reward manufacturer of automobiles and motorcycles and also provides
reward financial and mobility services. As a tellurian company, a BMW
Group operates 31 prolongation and public comforts in 14 countries
and has a tellurian sales network in some-more than 140 countries.

In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
Dec 2016, a BMW Group had a workforce of 124,729 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.

www.bmwgroup.com
Facebook:
http://www.facebook.com/BMWGroup
Twitter:
http://twitter.com/BMWGroup
YouTube:
http://www.youtube.com/BMWGroupview
Google+:
http://googleplus.bmwgroup.com
 

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