Survey: Americans Go Slower, Choose Greener Goods Like New Fusion EcoBoost with $295 Auto Start-Stop Technology

  • Recent survey shows 82 percent of Americans are paying more upfront for green products that save money longer term, as many drive slower and take other steps to conserve fuel
  • New 2013 Ford Fusion offers hybrid-based Auto Start-Stop technology that shuts off the engine at stops to reduce fuel consumption in stop-and-go driving conditions
  • If just 50,000 customers add the $295 Auto Start-Stop Fusion option, it could save more than 14 million pounds of CO2 emissions and nearly 1 million gallons of gasoline annually
  • New Fusion is the first vehicle ever to offer the power of choice with fuel-efficient EcoBoost®, EcoBoost with Auto Start-Stop, hybrid and plug-in hybrid powertrains  

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  • Saving money and helping the environment are top drivers of energy-efficient purchases
  • Almost all respondents agree on the importance of fuel-efficient vehicles (95 percent), followed by energy-efficient appliances (93 percent) and light bulbs (85 percent)
  • Seven of 10 respondents have changed their driving habits to save fuel
  • Sixty-four percent drive less frequently, 41 percent have slowed down, and 10 percent say they draft behind larger vehicles to save fuel
  • Thirty-two percent have done research to find cheaper fuel
  • Twenty-one percent have purchased a new vehicle with improved fuel economy

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  • 2013 Fusion 1.6-liter EcoBoost with Auto Start-Stop: Delivering a projected 37 mpg highway
  • 2013 Fusion Hybrid: Delivering at minimum a projected 47 mpg – 4 mpg better than the Toyota Camry Hybrid
  • 2013 Fusion Energi plug-in hybrid: Delivering at minimum a projected 100 MPGe-plus rating – making it the world’s most fuel-efficient midsize sedan when it becomes available early in 2013

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