The BMW Garmisch. BMW pays homage to design visionary Marcello Gandini.

Munich. The BMW Group is taking the occasion of this
year’s Concorso d’Eleganza Villa d’Este to unveil the recreation of
the BMW Garmisch, a classic concept car that was designed by Marcello
Gandini for Bertone and vanished after its debut at the Geneva Motor
Show in 1970. With the newly created car, BMW pays respect to one of
Italy’s most influential car designers and adds an exciting chapter to
the company’s history.

 

“Marcello Gandini to me is one of the grandmasters of car design and
his cars always have been an important source of inspiration for my
work”, says Adrian van Hooydonk, Senior Vice President of BMW Group
Design, who has been intrigued by the BMW Garmisch since he first
discovered a faded period picture of the car some years ago. “Building
the BMW Garmisch for a second time gave us the opportunity to pay
tribute to Mr. Gandini, recall one of his lesser-known cars and
highlight Bertone’s stylistic influence on the evolution of BMW
design. For me, that alone was reason enough to do this project –
filling in the gaps and completing BMW’s history.” 

 

Since the early days of the brand, BMW has been inspired and
influenced by Italian design and coachbuilding culture. From the
lightweight aluminium BMW 328 Mille Miglia created at Carrozzeria
Touring in the late 1930s to the wedge-shaped BMW M1 designed by
Giorgetto Giugiaro, there has always been a vital exchange of concepts
and ideas across the Alps. And just like many other Italian show cars
of the 1960s and 1970s, the original BMW Garmisch was developed by
Bertone as an independent design proposal intended to demonstrate the
studio’s creativity. “The original idea came from Nuccio Bertone
himself who wanted to consolidate our existing relationship with BMW
by designing a surprise show car for the Geneva Motor Show”, remembers
Marcello Gandini, who was in charge of Bertone’s design department at
the time.

 

“We wanted to create a modern mid-sized coupe that was faithful to
BMW’s design language, but that was also more dynamic and even a bit
provocative.” While the side profile of the car was very sleek and
clean, the most distinctive design feature of the BMW Garmisch was its
bold, vertical and almost angular variation of BMW’s kidney-shaped
radiator grill, which was flanked by square glass-covered headlights.
Other unusual details included sports car-like louvres on the
C-pillars and the honeycomb-patterned mesh cover for the rear window –
a trademark element of Marcello Gandini’s style.

 

Although the car was created in just a couple of months, the design
team did not let the opportunity pass to give the interior their
special treatment as well. With its rather unusual vertical radio on
the center console, a lavish fold-out mirror for the passenger and a
flamboyant mix of colours and materials, the BMW Garmisch added an
elegant Piemontese twist to the rather functional interior design
habits of the time. According to Marcello Gandini, even the car’s name
was chosen to impress: “We picked the name Garmisch because skiing was
very popular in Italy at that time. It evoked dreams of winter sports
and alpine elegance.”  

 

Being faithful to the original car, the new BMW Garmisch is also a
stunning showcase of BMW’s expertise in design research and prototype
building. As original documents of the BMW Garmisch were sparse, the
interdisciplinary team convoked from the BMW Group Design and BMW
Classic departments had to retrace every detail of the car’s exterior
and interior from a small selection of period images, most of them
only available in black and white.

 

Marcello Gandini himself contributed to the research process with
memories from the creation of the car, allowing the design team to
refabricate key details such as the exterior colour – a light
champagne metallic in line with Italian fashion trends of the time –
and the interior materials and trim. And while the BMW Design team
used the latest 3D modeling technologies to revive and specify the
original structures and shapes, the BMW Garmisch was coach-built by
skilled craftsmen in Turin – just like the original car almost 50
years ago.

 

“When I first heard that BMW wanted to recreate the BMW Garmisch, I
was a bit surprised”, Marcello Gandini recalls of his first meeting
with Adrian van Hooydonk, who visited him in Turin in  the summer of
2018 to ask for the his approval. “Now I am very pleased that I was
able to be part of this project and happy that BMW chose to recall
this enjoyable past. Having seen the final car, it is hard for me to
even distinguish it from the original.”

 

With its clean, reduced design language and precise use of lines and
geometrical shapes, the BMW Garmisch is an archetype of the radical
new style that was pioneered by Italian studios such as Bertone,
Italdesign and Pininfarina in the late 1960s and early 1970s – and
that is still an important reference point for car designers today. As
an ambassador of avant-garde design thinking, the BMW Garmisch is also
meant to inspire contemporary designers to keep on reimagining the
shape of the automobile. “At the Concorso d’Eleganza Villa d’Este, we
should reflect on the past, but we should also think about where we
are going”, says Adrian van Hooydonk. “Marcello Gandini’s designs have
always been very clear and very clean, but also very dramatic. This is
why I find his work so inspiring. He was always able to create
something spectacular using very few design elements. This approach of
trying to accomplish a lot with less is quite modern still today.”

 

 

Born in 1938, Marcello Gandini is one of the most influential car
designers of the 20th century. During his 14 years as Design Director
of the Bertone design studios in Turin, he created some of the most
daring and revolutionary automobiles of the era, including
wedge-shaped concept cars like the Lancia Stratos Zero or the Alfa
Romeo Carabo as well as iconic sports cars like the Lamborghini Miura
which are sought-after by collectors and celebrated at concours events
worldwide. Besides the BMW Garmisch, Marcello Gandini and his team at
Bertone have worked on the BMW Spicup showcar and the first generation
of the BMW 5 series, which was created under the lead of BMW’s former
head of design Paul Bracq.