Munich/Las Vegas. The BMW Group will provide another
glimpse into the interior of the future at the Consumer Electronics
Show (CES) 2017 in Las Vegas with a selection of trailblazing concepts
and revolutionary technology. The BMW HoloActive Touch system, for
example, will be making its debut at the show. This innovative
interface between the driver and vehicle acts like a virtual
touchscreen; its free-floating display is operated using finger
gestures and confirms the commands with what the driver perceives as
tactile feedback. BMW HoloActive Touch is part of the BMW i
Inside Future study, which gives visitors to the CES, taking place on
5 – 8 January 2017, an impression of the mobility experience set to be
offered by seamlessly connected and autonomously-driving cars in the future.
BMW HoloActive Touch brings together the advantages of the BMW
Head-Up Display, BMW gesture control and direct touchscreen operation,
and adds extra features to create a unique form of user interface. For
the first time, the functions can be controlled without any physical
contact with materials, but the technology still enables the visible
and tangible driver-vehicle interaction familiar from conventional
touchscreens. BMW HoloActive Touch also allows the user to access the
wide variety of services provided by BMW Connected. The seamless
integration of the personal digital mobility companion is highlighted
even more vividly by the extremely intuitive interaction.
BMW has developed a track record for presenting pioneering advances
in the field of display and operating concepts at previous editions of
the CES. The BMW gesture control technology unveiled at the show in
2015 is now available in both the new BMW 7 Series and new BMW 5
Series models. And the AirTouch system showcased at CES 2016 took
things a step further; here, the user employs simple gestures made
with an open hand to activate control pads on a large panoramic
display in the dashboard without having to touch the control interface.
BMW HoloActive Touch takes operating these functions and interacting
with the vehicle to another level. Similarly to the Head-Up Display,
the image of a full-colour display is generated by clever use of
reflections – but now in free-floating form within the interior rather
than through projection onto the windscreen. It displays flexibly
configurable control pads and is visible to the driver next to the
steering wheel at the height of the centre console. A camera detects
the driver’s hand movements within this ergonomically user-friendly
area, and registers the position of their fingertips, in particular.
As soon as a fingertip makes contact with one of these virtual control
surfaces, a pulse is emitted and the relevant function is activated.
In the event of enquiries please contact:
Nadja Horn, Spokesperson Digitalization / Connectivity Digital Services
BMW Group Innovation and Design Communications
Telephone: +49-89-382-57185
Email: nadja.horn@bmwgroup.com
Cypselus von Frankenberg
Head of BMW Group Innovation and Design Communication
Tel.: +49-89-382-30641
Pressroom: www.press.bmwgroup.com
Email: presse@bmw.de