“The additional hour” designation by Audi and a LEGO® Group during Design Miami/

Posted on 30. Nov, 2016 by in Audi Canada

Self-driving cars soothe a aria on drivers while also giving them changed combined time, given their hands and minds are liberated adult for other things during a drive. As a result, a Audi of tomorrow will turn a place to work, relax and suffer experiences. At Audi, this time benefit is symbolized by a 25th hour – “The additional hour”. At Design Miami/, Audi partnered with a LEGO Group to give this new leisure a visible form with an installation. The Audi RS 7 piloted pushing concept, placed during a core of a hulk time face, represents a focal indicate of this code presentation. Also on display: The hulk symbol “25”, done totally from LEGO bricks.

“Audi and a LEGO Group share a passion for creation and inventiveness,” pronounced Nils Wollny, Head of Digital Business Strategy Customer Experience during AUDI AG. “This passion is also generally profitable in a growth of new products and business models that describe to unconstrained driving.” William Thorogood, Senior Innovation Director during LEGO Creative Play Lab, added: “We wish to enthuse a imagination and creativity of a visitors with this designation and inspire them to concede themselves this mangle from their bland routine. The 25th hour is a ideal time for that.”

Design Miami/ is being hold Nov 30 to Dec 4, 2016, in Miami, Florida (USA). It is noticed as a worldwide pattern forum and any year draws a many successful art collectors, gallery owners, designers, curators and critics from all over a universe to Miami. Audi has been a disdainful automotive partner to a muster given 2006.

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