Posted on 31. Jan, 2013 by in Hyundai Canada

Legendary Rock Band Develops Exclusive Track Available for Free Download during

COSTA MESA, Calif., Jan. 31, 2013 – Building on a tradition of low-pitched collaborations, Hyundai has partnered with mythological choice stone band, The Flaming Lips, to emanate a one-of-a-kind strain to offer as a stone anthem for a new Super Bowl XLVII commercial, “Epic PlayDate.” The new lane “Sun Blows Up Today” will be featured as a digital reward lane on a band’s newest album, The Terror, slated for recover this April. Prior to a radio entrance during a Super Bowl, “Sun Blows Up Today” is accessible starting now for giveaway download to a initial 100,000 fans during

The new 60-second spot, “Epic PlayDate,” front during a rarely expected pre-kick time container and facilities a all-new seven-passenger Santa Fe, accessible in dealerships this Spring. The ad takes viewers on an memorable tour with a Santa Fe as a pivotal player, make-up in fun for a whole family. The Flaming Lips co-star as “one of a family” and extract in several activities that compensate loyalty to signature rope references such as hulk floating balloon balls, drudge costumes, clouds of confetti and more. View a mark here: Creative was grown by Hyundai’s group of record, INNOCEAN USA, and destined by Jody Hill.

“‘Sun Blows Up Today’ ideally captures a rebellious, witty suggestion of a relatives and communicates a jubilee of pristine family fun,” pronounced Steve Shannon, clamp president, Marketing, Hyundai Motor America. “A loyal low-pitched partnership in a making, we are anxious with a finish result. The Flaming Lips are masters of reinvention and their singular choice stone song appeals to a aim Santa Fe customer – young-at-heart relatives and families looking for a car to applaud life’s memorable moments. The all-new seven-passenger Santa Fe is not only another crossover – a confidant design, absolute engine and horde of high duty facilities make it a mount out indication in a class.”

“Sun Blows Up Today” is also now accessible for sale on iTunes and is a featured present squeeze track. In addition, a verse video on a new singular can be noticed here:

“We are anxious to be partial of this cutting-edge debate that ideally reflects a symbiotic attribute between stone ‘n’ hurl and advertising,” pronounced Lori Feldman, comparison clamp president, Brand Partnerships and Music Licensing, Warner Bros. Records. “In this case, both teams recombined their common visions into one cohesive, complicated and eventually fun proceed to a creative. This is collaborative code partnership during a best.”

“From a commencement concepting stages of ‘Epic PlayDate,’ we knew we wanted to partner with a rope that was truly iconic and culturally applicable for a Hyundai consumer,” pronounced Greg Braun, executive artistic executive during INNOCEAN USA. “The Flaming Lips are worshiped by fans for their originality, authenticity, and perfect artistic innovation. These qualities are loyal to Hyundai’s code and a reason because this partnership done so most sense.”

The Flaming Lips are eminent for their unusual choice rock, one-of-a-kind live events, and countless collaborative projects with everybody from Pete Townshend and Chris Martin to Ke$ha and Yoko Ono. The rope has been nominated for 7 Grammy Awards and won three, including dual for Best Rock Instrumental Performance. The Flaming Lips songs have garnered mainstream interest and prominence appearing on many soundtracks, nonetheless they sojourn an insider’s band, with a wild cult following. Well into their third decade, a rope continues on, stronger than ever, personification in festivals and make-up auditoriums around a world.

In further to “Epic PlayDate,” Hyundai has expelled 3 all-new Super Bowl commercials in allege of a Big Game. View all 5 diversion day ads here:

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