The destiny is HERE: Tomorrow’s mobility starts with real-time digital maps

Posted on 08. Dec, 2015 by in Audi Canada

AUDI AG, BMW Group and Daimler AG will yield clever support for this expansion as new HERE shareholders. The 3 reward manufacturers successfully resolved a merger of Nokia’s mapping and plcae business HERE on 4 December, 2015 after receiving approvals from all efficient authorities. The new shareholder and governance structure is designed to secure HERE’s autonomy and concede for a seamless delay of their day-to-day business.

HERE’s plcae height is set to broach high clarification maps total with real-time plcae information, providing business a minute illustration of a genuine universe in genuine time. This is achieved by HERE’s heading mapping record total with large information sources such as cars, mobile phones, a ride and logistics zone as good as infrastructure elements. 

While HERE now powers a map with information from some-more than 80,000 sources and billions of examine points daily, a association is actively intent in joining to millions of vehicles and their on-board sensors that beget information about a car’s surroundings. The some-more information combined to a HERE platform, a improved a maps, products and services become. This brings a outrageous advantage for all business heading to some-more comfort when travelling, safer roads for everybody, reduction overload and cleaner civic areas.

HERE being cumulative as an eccentric and open association creates new options to accelerate this bid with business providing a association with outrageous quantities of anonymized data. In that context a now some-more than 2 million connected vehicles from AUDI AG, BMW Group and Daimler AG that are means of collecting modernized high peculiarity plcae formed information already currently offer huge intensity to accelerate a expansion of HERE’s plcae platform. To capacitate HERE to serve raise a plcae platform, urge a products and beget new services for all customers, a 3 companies, together with HERE, are evaluating a advantage of providing sensor information from their fleets to HERE. All business – automotive, enterprise, consumers – are invited to join and benefit, as such a step would make HERE even some-more appealing for business and additional investors.

HERE already plays a executive purpose in a expansion of rarely programmed driving, since no car manufacturer can successfully rise this destiny area of mobility but high precision, present maps. Generating these maps is precisely where HERE leads a way. Four out of 5 new vehicles sole in Europe and North America with in-car navigation have best digital maps from HERE on board. In future, maps will give vehicles a ability to effectively ‘see around corners’, enabling them to expect highway hazards and ready and adjust pushing strategies accordingly in a approach that increases motorist trust. 

“No one understands a intensity of digital maps improved than a HERE group with a 6,500 employees worldwide. The shareholders will therefore give HERE giveaway rein in accelerating a expansion strategy,” pronounced Prof. Rupert Stadler, Chairman of a Board of Management of AUDI AG. “HERE has again and again redefined a map over a final 30 years. It is a expectancy that it will continue to lead a attention in a subsequent proviso of innovation, thereby formulating serve value.”

“The multiple of this heading map record with information from vehicles, inclination and infrastructure will give HERE and a business a transparent advantage in a expansion of destiny mobility services,” commented Klaus Fröhlich, Member of a Board of Management of BMW AG for Development. “As some-more partners and business join this model, HERE will be means to yield even better, some-more present maps and a accurate digital real-time illustration of a universe of mobility.”

“Customers from a automotive attention are quite meddlesome in highly-automated driving. But HERE is most some-more than a marketplace personality in digital maps,” explained Prof. Dr. Thomas Weber, Member of a Board of Management of Daimler AG, obliged for Group Research Mercedes-Benz Cars Development. “With a high turn of creation and well-developed employees, a association has a intensity to turn a heading provider of record for real-time plcae services in a digitized universe of mobility.”

To grasp this, HERE will build on a stream strengths and will supplement new capabilities. HERE aims to strengthen a marketplace care among automotive business and enhance a consumer and craving businesses – by organic growth, as good as vital partnerships and acquisitions. HERE’s aim is to emanate one of a world’s heading plcae platforms, that will mix information per all forms of mobility and a interfaces between a daily life and a universe of digital maps.

This long-term plan is cumulative by a new governance structure, safeguarded by a supervisory house that will include of member of a new owners and independent, famous attention figures. AUDI AG, BMW Group and Daimler AG do not acquire corner control of HERE and there is a transparent subdivision between their roles as customers, suppliers and investors. In addition, HERE will sojourn open to all customers, and be open to other investors who would emanate an even broader shareholder structure. All this ensures that HERE’s undeniable joining to honesty and autonomy is resolutely established. After a successful shutting of this investment, a 3 reward manufacturers voiced special interjection to Celsius Capital, underneath Carlos Bhola, for ancillary them from a start and achieving a successful end to this investment.

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