The Kitchen of a Future

Posted on 25. May, 2019 by in BMW Canada

Munich/Vienna. “What is a stress of good,
responsibly-prepared food?” On Monday in a Schönbrunn Orangery in
Vienna, top-class member of a gastronomy attention discussed
a sundry aspects of this doubt during several panels.
Participants of a initial ECKART foodlabs afterwards exchanged their
believe of a producers’ marketplace and put this believe into
use with comparison products from all opposite Austria and the
general Alpine region.


In his opening debate during a plenum of a Schönbrunn Orangery,
Eckart Witzigmann said: “We contingency find suitable answers to the
questions of a time.” Wolfgang Puck and Franck Giovannini, winners
of this year’s ECKART, who were celebrated a prior evening,
discussed a good cuisine of currently with Eckart Witzigmann. “We need
a fashionable to pierce things forward,” was a end of the
high-calibre panel.


“The product is a star.” Under this sign several workshops
sensitive a assembly about singular products from a Alpine segment –
such as a citrus accumulation that has been cultivated for centuries in
a Schönbrunn Orangery, forms of grains that are 24 million years
old, a far-reaching operation of cheeses from a Alpine segment and sugar vintages
from a final 30 years. Maximilian Schöberl, Head of Corporate and
Governmental Affairs and Chief Representative of BMW AG, commented on
a opening of a producers’ market: “True to a sign ‘The product
is a star’, we invited food producers from all opposite a region.
High quality, no prolonged ride routes and tolerable production.
That’s how we suppose a ideal products.”


In a final contention of a ECKART foodlab #1, distinguished figures
presented their ideas on what a kitchen of a destiny will look
like. Rainer Nowak, Editor-in-Chief of Die Presse, drew a following
conclusion: “The kitchen of a destiny should be some-more educational,
healthier, some-more informal and some-more feminine. Anna Haumer, tip cook from
Vienna, sees a petrify charge for a upscale gastronomy attention of
a future: “The kitchen has an educational task. Cooking with
children is critical so that they know how and that mixture are
used to ready what is on a table. Heinz Reitbauer from Steirereck
presented his prophesy of star cuisine: “It is critical to emanate your
possess profile. We wish to invite guest and tell stories. We have an
critical partial to play in a informative landscape.”


The subject of community dining was also examined in detail. Nowadays,
vast kitchens have to strike a change between a requirement to
yield and obliged nutrition, according to a effort of the
discussion. “Good association catering is an picture factor,” said
Maximilian Schöberl. “We offer a employees a same high standards
all over a world. We concentration on a informal proceed and open kitchens.
And we wish to use a information campaigns to lift employees’
recognition of good food and to also share this believe with their families.”


Alois Adlberger, conduct of BMW Group Food Service Steyr, adds:
“Measured by sales, a BMW Group is one of a 10 largest companies
in Austria and has an annual purchasing volume of 1.8 billion euros
from domestic suppliers. Our gastronomy during a Steyr plant creates an
critical grant to this. We already gain some-more than 80% of
a food from a segment around a plant. Quality and mutation are
of march directly associated to taste. True to a pretension of the
contention “Class contra mass”, Adlberger adds: “Our concentration is on
enjoyment. That’s what we learn from tip gastronomy.”



The BMW Group and a ECKART Academy have been partners given 2012
and jointly endowment a general Eckart Witzigmann Prize for
superb achievements in a gastronomy stage and beyond. The
partnership is formed on a common idea of compelling healthy
nutrition, tolerable cuisine and a obliged use of resources.
Previous endowment winners embody Daniel Boulud, HRH Charles Prince of
Wales, Elena Arzak, Anne-Sophie Pic, Harald Wohlfahrt, Dieter
Kosslick, Ferran Adrià, Marc Haeberlin, Joël Robuchon, Alex Atala, Jon
Rose, Mick Hucknall, Massimo Bottura, Dominique Crenn, Andreas
Caminada, Tiffany Persons, María Marte, Alain Ducasse, and many others.

The endowment for tolerable delight and amicable shortcoming was
presented during a rite in Vienna on 19 May 2019.




BMW Group Press and Public Relations


Daria Nikitina, Corporate Communications

Telephone: +49 89 382-60340, Fax: +49 89 382-24418



Mathias Schmidt, Head of Corporate and Cultural Communications

Telephone: +49 89 382-24544, Fax: +49 89 382-24418







ECKART Academy, Executive Management

Represented by: Otto Geisel
Tel.: +49 (0)89 139
260 26
, Mobile: +49 (0)151 65533070




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