THE NEW MINI PAVILLON IN THE HEART OF MUNICH

Munich. The MINI Pavillon opens its doors on 12
October 2019 at Lenbachplatz in Munich. As part of the
Bauhaus-inspired Neue Maxburg, it will provide an exceptional place of
encounter for all residents of the Bavarian capital, focusing on the
MINI brand along with partners Herzog, MATES, VIU, Harman Kardon and
BARBER HOUSE. With its attractive architecture, the MINI Pavillon
offers a new concept geared towards urban flair and shared space.
People can drop in to meet a friend for a coffee at the Herzog bar,
work in the spaces provided by co-working specialist MATES, arrange an
appointment at BARBER HOUSE, choose new glasses at VIU or relax to
music in the Harman Kardon Lounge – all this is possible under a
single roof at the MINI Pavillon. Visitors can also find out about the
full range of MINI models in detail and arrange test drives. In
addition, the MINI Pavillon will serve as an outstanding event space
and universal dialogue platform at the heart of the city.

 

The MINI Pavillon on Lenbachplatz combines timeless, Bauhaus-inspired
architecture with cutting-edge technology. Originally built in the
1960s and used as a showroom from 2003 onwards, the Pavillon is now
regarded as a true synthesis of the arts with its roots in the Maxburg
and its adaptation to contemporary needs. Having undergone extensive
renovation, the building is now being re-opened to embrace this unique
concept combining relaxation, information, work, networking and shopping.

 

Bernd Körber, Head of MINI: “As an urban brand, MINI
has always been closely involved with city mobility. Our new urban
store concept in collaboration with exciting partners reflects this
philosophy and provides an attractive offer for all visitors to Munich.”

 

The highlight of the opening will be the new fully electric MINI
Cooper SE* – a convincing, attractive and sustainable solution for city-dwellers.

 

Opening on 12 October 2019

The MINI Pavillon opens its doors for the first time at 11am on
Saturday 12 October 2019 and welcomes all interested visitors who wish
to experience the flair of the premises. All partners are planning
special promotions and activities to mark the opening (http://www.muenchen.mini.de/de_DE/mini-pavillon.html).
DJ Zoom.Like will be providing the appropriate musical background
during the day. From 6 pm to 8 pm, British-German songwriter Paul
Holland rounds off the opening day with a concert.

 

Our urban store concept partners

Local catering specialist Herzog will be represented
in the Pavillon with the Herzog Hofladen and bar. Herzog is a
trendsetter in the restaurant trade with an authentic Munich blend of
business, mall browsing, history and lifestyle. Anyone looking to
enjoy a coffee or lunch in a diversified setting will find Herzog in
the MINI Pavillon an appealing choice.

 

MATES is a co-working space and network for Munich’s
creative professionals, offering stylish workplaces, modern team
offices and meeting rooms that can be booked flexibly by the hour or
day. In addition to its existing sites in Lehel and Maxvorstadt, the
company now opens its third space in the MINI Pavillon.

 

The VIU Spectacle Boutique offers fine design and
high-precision craftsmanship. VIU correction spectacles and sunglasses
combine timeless aesthetic appeal with innovative technology. As far
as VIU is concerned, fair prices and a transparent production process
go without saying.

 

Harman Kardon: At the MINI Pavillon visitors can
experience the premium sound of Harmon Kardon in the MINI vehicles on
display. In addition to this, the Harman Kardon Lounge in the MINI
Pavillon provides a quiet, relaxing spot for a personal consultation
on all MINI models – with an impressive background sound from speakers
supplied by longstanding brand partner Harmon Kardon. Like the HARMAN
Experience Store in nearby Sendlinger Strasse, the Harman Kardon
Lounge offers customers and potential customers a future-oriented
retail setting where the Harman Kardon brand world can be experienced
at first hand, including the Harman Kardon premium sound as an in-car
equipment option.

 

BARBER HOUSE provides a stylishly fitted barber’s
shop in the MINI Pavillon, offering everything for gentlemen from
haircuts and beard styling to wet shaves. Here, classic skills are
combined with a service that is both authentic and personal.

 

Virtual reality technology in the MINI Pavillon:
sales consultants from MINI Munich provide
on-site consultation. In order to ensure that customers can find out
about the brand’s entire model range, virtual reality technology is
available which means that, in addition to the vehicles on display,
all models can be experienced realistically on large monitors or using
VR headsets – a modern interpretation of the traditional MINI motto
“creative use of space”.

 

 

The new electric MINI Cooper SE* as a highlight

With the new MINI Cooper SE, the British brand once again sets a
pioneering impetus for urban mobility. 60 years ago, the revolutionary
design principle of the classic Mini established the basis for maximum
interior space within a minimum surface area. The MINI was launched in
2001 – a modern re-interpretation of creative space use and unique
driving fun that became the original in the premium segment of small
cars. The new purely electrically MINI Cooper SE paves the way to a
sustainable yet at the same time highly emotional driving experience
in urban traffic.

 

 

In case of queries, please contact:

 

Corporate Communication

 

Sarah Bauer

MINI Lifestyle Communication

Phone: +49 89 382 94180

E-mail: sarah.bauer@mini.com

 

 

Micaela Sandstede

BMW Group Brand Communication

Phone: +49 89 382 61611

E-mail: micaela.sandstede@bmw.de

 

Internet: www.press.bmw.de

E-mail: presse@bmw.de

 

 

 

 

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2018 was € 9.815 billion on revenues amounting to €
97.480 billion. As of 31 December 2017, the BMW Group had a workforce
of 129,932 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 

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