The BMW Collection
– Modern trends meet timeless design.
The
BMW Collection, which contains an array of apparel and a large
selection of accessories and luggage items, brings together modern
trends and classical design elements to create a contemporary and
elegantly sporty look.
The on-trend colour shade copper and eye-catching graphic elements
inspired by the futuristic design of the BMW Concept Car Vision Next
100 provide stylish accents. For example, the “Alive Geometry” of the
concept vehicle is reproduced in the haptic structure of the
BMW Thermal Mug in high-quality stainless steel, as
well as in the classy embossing on the BMW Notebook
and on the inner lining of the high-sheen BMW Men’s Soft Down Jacket.
The copper colour shade brings an additional, very elegant contrast
to the largely dark blue, grey and white items. The discreet shadow
print of the BMW logo on the BMW Ladies’ T-Shirt in
organic cotton and the copper-coloured zip fasteners of the sporty
BMW Ladies’ Sweatshirt Jacket lend the outfits a
distinctive style.
BMW M Collection – Sporty looks fuelled by dynamism and
power.
By contrast, the dominant shades of the BMW M
Collection are Black and Marina Bay Blue. The latter is the official
colour of the new BMW M5 and was named after the Formula One race
circuit in Singapore.
Employing high-tech materials such as carbon – which is used for the
roof, rear spoiler and exterior mirrors of BMW’s M models – and
Makrolon™ polycarbonate, the BMW M Collection reinforces its claim to
elite sporting pedigree.
This is true not only of the apparel and accessories – such as the
BMW M Women’s Sweatshirt Jacket, with carbon
structure on the hood and back section, and the
BMW M Rollerball, whose cap features the original BMW
M5 paint finish – but also for the luggage items in the collection.
The shape of the Makrolon™ polycarbonate BMW M
Boardcase is inspired by the roofline of BMW M cars and is
complemented to attractive effect by the distinctive carbon-fibre-look
foil print in Marina Bay Blue and the four double-rollers featuring
the BMW M5 rim design.
BMW i Collection.
The BMW i Collection embodies
the fusion of sustainability, premium quality, innovation and
exceptional design, and offers intelligent products for all areas of life.
The apparel stands out not only with puristic forms and understated
colours, but above all through the use of distinctive cuts and
resource-efficient materials. For example, the BMW i Women’s
Jacket in organic cotton has an asymmetrical cut, a
high-quality lining in an elegantly contrasting colour and a
sophisticated design detail: its buttons are made from recycled paper.
The BMW i T-Shirt for ladies and men features both
organic cotton and the eco-friendly lyocell-fibre material TENCEL®,
which is produced from sustainably forested natural Eucalyptus wood
and ensures the T-shirt is extremely soft to the touch.
The importance of conserving resources and enhancing sustainable
production has also been taken into account with the accessories in
the collection. For instance, “Appleskin” – an unusual vegan imitation
leather made from apple fibre – is used for the BMW i
Rucksack. Meanwhile, the selvedge residue left over from
production of seats for BMW i cars is ingenuously reprocessed for use
in the BMW i Pencil Set.
BMW The Collection.
A particular highlight of
the BMW Lifestyle portfolio is the BMW The Collection. Inspired by the
top-end BMW 7 Series Individual design elements and equipped with
“Smart Travel Features”, the collection contains an exclusive
selection of luxurious accessories and travel items, of which many
have been co-developed with two highly credible premium partners:
Montblanc and Horizn Studios.
Montblanc for BMW.
La Maison Montblanc –
ambassadors for the culture of writing and purveyors of masterful
handcraftsmanship for over 110 years – and BMW have extended their
successful partnership into 2018. The collection put together
exclusively for BMW includes large and small items made from the
finest Italian leather, notably the Montblanc for BMW Pen Pouch,
Montblanc for BMW Credit Card Holder and
Montblanc for BMW Duffle Bag, and exquisite writing
instruments, such as the Montblanc for BMW Fountain
Pen with handcrafted 585 / 14 K gold nib and platinum-plated rings.
All the products in the collection share a unique Montblanc for BMW
design, which takes its cues from the woven-look quilting of the seats
in the BMW 7 Series Individual – in the form of either elegant leather
embossing or the weave pattern of the royal-blue Jacquard lining.
Horizn Studios for BMW.
Since luxury also means
providing thoroughly conceived solutions for our increasingly
digitalised world, BMW Lifestyle has teamed up with international
travel brand Horizn Studios to present a pair of chic travel items:
the Horizn Studios for BMW Trolley and
Horizn Studios for BMW Boardcase.
As well as the tough, hard-shell construction made from
aerospace-grade polycarbonate, the Italian leather and the low-noise
Hinomoto® 360° rollers from Japan in exclusive BMW rim design, this
luggage series also appeals with another, extremely practical feature:
an integrated, removable power bank with a 10,000 mAh battery and two
USB ports.
Two models will also be added to the BMW Bikes
Collection in 2018. Thanks to its innovative folding
mechanism and lightweight aluminium frame, the new and compact
BMW Folding Bike makes the ideal city model for quick
spins around town.
The new BMW City Scooter, meanwhile, offers even
greater day-to-day flexibility with its folding mechanism, splash
protection and kick stand for convenient parking.
BMW Lifestyle is also appealing to the youngest road users with the
addition of the BMW Kids Scooter (in an array of
colours) to the BMW Kids Collection. The BMW Kids
Scooter can be adjusted according to age and ability, courtesy of a
seat and integrated drawer for smaller children or a removable seat
and height-adjustable handlebar as a pure scooter for bigger kids.
The line-up of BMW Miniatures will also gain a
series of new models in 2018. Historic cars like the BMW M1 and
BMW 507, and stars of the present day – such as the BMW M6 Convertible
– all ensure that every detail of a BMW Miniature will put smiles on
faces. The Miniature BMW Vision and Miniature BMW M6 GTLM John
Baldessari add two very special models to the collection.
The BMW Lifestyle collections are available from April 2018
at shop.bmw.com and from selected BMW dealers.
Manufacturer’s recommended retail prices:
BMW
Collection Thermal Mug Design: €39.90
BMW Collection Notebook,
large: €19.90
BMW Collection Men’s Soft Down Jacket:
€190.00
BMW Collection Ladies’ T-Shirt: €39.90
BMW
Collection Sweatshirt Jacket Ladies’: €110.00
BMW M Sweatshirt
Jacket, Women’s: €130.00
BMW M Rollerball: €120.00
BMW M
Boardcase: €240.00
BMW i Women’s Jacket: €290.00
BMW i
Ladies’ T-Shirt: €59.00
BMW i Men’s T-Shirt: €59.00
BMW i
Rucksack: €269.00
BMW i Pencil Set: €29.90
BMW Iconic
Montblanc for BMW Pen Pouch: €175.00
BMW Iconic Montblanc for BMW
Credit Card Holder: €110.00
BMW Iconic Montblanc for BMW Duffle
Bag: €1,100.00
BMW Iconic Montblanc for BMW Fountain Pen:
€550.00
BMW Iconic Horizn Studios for BMW Trolley:
€375.00
BMW Iconic Horizn Studios for BMW Boardcase:
€330.00
BMW Folding Bike: €750.00
BMW City Scooter:
€200.00
BMW Kids Scooter: €120.00
BMW Miniature M1:
€99.00
BMW Miniature 507: €99.00
BMW Miniature M6
Convertible: €89.00
BMW Miniature BMW Vision: €99.00
BMW
Miniature BMW M6 GTLM John Baldessari: €200.00