#THE1challenge: The new BMW 1 Series gets people moving on TikTok.

Munich. The new BMW 1 Series is getting people moving
– not just on the road but online, too. BMW is extending its current
campaign for the new model in the premium compact segment with the
addition of a challenge on the internet platform TikTok. Under the
hashtag #THE1challenge, users of the internationally popular social
video app are called upon to demonstrate their talent for dance moves
by making a short film of their own based on a predefined choreography
to pulsating music by the artist Big Gigantic. Influencers with
extensive reach pave the way for the #THE1challenge with specially
created dance moves filmed in typical TikTok style and inspired by the
new BMW 1 Series.

Sky Tami, FalcoPunch and PatroX are the influencers
demonstrating the dance moves for the TikTok challenge relating to new
BMW 1 Series. With several million followers, they are among the
best-known protagonists on TikTok. Their material can also be seen on
their highly popular channels on Instagram and YouTube, too. Their
#THE1challenge performances can be viewed as follows:

TikTok:
                                                                 
Instagram:
@skyandtami
                                                      
skyandtami
@falcopunch
                                                       
falcopunch
@patroxofficial
                                                      patrox

“TikTok is another highly dynamic and internationally fast-growing
social media channel that we’re using to promote the BMW brand,
tapping into a young, digitally savvy target group,” says Jörg
Poggenpohl, Global Head of Digital Marketing at BMW. “The key to
success is to meet the specific requirements of each channel and
community by offering challenges, choreographies and music, for
example. For the launch of the new BMW 1 Series we’re pursuing this
through collaboration with well-known influencers Sky Tami,
FalcoPunch and PatroX under the hashtag #THE1challenge.”

The social video platform TikTok has recently seen an enormous growth
in popularity, especially among young people: it currently has more
than 500 million monthly users worldwide. The app for creating,
uploading and viewing short videos is currently said to be the most
frequently downloaded smartphone app. Users can choose from a wide
range of voice and music recordings and then combine these with films
on their smartphone camera in the typical portrait format. In this
way, lip-sync and dance performances are created that can be shared
with other users and compared for competitive purposes, for example.

With its innovative #THE1challenge dance contest, BMW is attracting
the attention of young target groups to the latest model in the
premium compact segment – which itself interprets hallmark brand
pleasure in a novel manner. Modern front-wheel drive technology and an
innovative Dynamic Stability Control system with a particularly fast
and precise response give the new BMW 1 an outstanding level agility
with its segment. Its sporty flair is combined with increased interior
spaced as compared to the predecessor model, as well as progressive
driver assistance systems and the very latest connectivity technology.
The worldwide market launch of the new BMW 1 Series starts on
28 September 2019.

 

The figures for fuel consumption,
CO2 emissions and power consumption are calculated
based on the measurement methods stipulated in the current
version of Regulation (EU) 2007/715. The figures are
calculated using a vehicle fitted with basic equipment in
Germany, the ranges stated take into account differences in
selected wheel and tyre sizes as well as the optional
equipment. They may change during configuration.

 

The figures have already been calculated based on the new
WLTP test cycle and adapted to NEDC for comparison purposes.
In these vehicles, different figures than those published here
may apply for the assessment of taxes and other
vehicle-related duties which are (also) based on
CO2 emissions.

 

For further details of the official fuel consumption figures
and official specific CO2emissions of new cars,
please refer to the “Manual on fuel consumption,
CO2 emissions and power consumption of new
cars”, available at sales outlets, from Deutsche
Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen and at http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.