#THE1challenge: The new BMW 1 Series gets people relocating on TikTok.

Posted on 08. Jul, 2019 by in BMW Canada

Munich. The new BMW 1 Series is removing people moving
– not only on a highway though online, too. BMW is fluctuating a current
debate for a new indication in a reward compress shred with the
serve of a plea on a internet height TikTok. Under the
hashtag #THE1challenge, users of a internationally renouned social
video app are called on to denote their talent for dance moves
by creation a brief film of their possess formed on a predefined choreography
to pulsating song by a artist Big Gigantic. Influencers with
endless strech pave a approach for a #THE1challenge with specially
total dance moves filmed in standard TikTok character and desirous by the
new BMW 1 Series.

Sky Tami, FalcoPunch and PatroX are a influencers
demonstrating a dance moves for a TikTok plea relating to new
BMW 1 Series. With several million followers, they are among the
best-known protagonists on TikTok. Their element can also be seen on
their rarely renouned channels on Instagram and YouTube, too. Their
#THE1challenge performances can be noticed as follows:


“TikTok is another rarely energetic and internationally fast-growing
amicable media channel that we’re regulating to foster a BMW brand,
drumming into a young, digitally savvy aim group,” says Jörg
Poggenpohl, Global Head of Digital Marketing during BMW. “The pivotal to
success is to accommodate a specific mandate of any channel and
village by charity challenges, choreographies and music, for
example. For a launch of a new BMW 1 Series we’re posterior this
by partnership with obvious influencers Sky Tami,
FalcoPunch and PatroX underneath a hashtag #THE1challenge.”

The amicable video height TikTok has recently seen an huge growth
in popularity, generally among immature people: it now has more
than 500 million monthly users worldwide. The app for creating,
uploading and observation brief videos is now pronounced to be a most
frequently downloaded smartphone app. Users can select from a wide
operation of voice and song recordings and afterwards mix these with films
on their smartphone camera in a standard mural format. In this
way, lip-sync and dance performances are total that can be shared
with other users and compared for rival purposes, for example.

With a innovative #THE1challenge dance contest, BMW is attracting
a courtesy of immature aim groups to a latest indication in the
reward compress shred – that itself interprets hallmark brand
pleasure in a novel manner. Modern front-wheel expostulate record and an
innovative Dynamic Stability Control complement with a quite fast
and accurate response give a new BMW 1 an superb turn agility
with a segment. Its sporty aptitude is total with increasing interior
spaced as compared to a prototype model, as good as progressive
motorist assistance systems and a really latest connectivity technology.
The worldwide marketplace launch of a new BMW 1 Series starts on
28 September 2019.


The total for fuel consumption,
CO2 emissions and energy expenditure are calculated
formed on a dimensions methods stipulated in a current
chronicle of Regulation (EU) 2007/715. The total are
distributed regulating a car propitious with simple apparatus in
Germany, a ranges settled take into comment differences in
comparison circle and tyre sizes as good as a optional
equipment. They might change during configuration.


The total have already been distributed formed on a new
WLTP exam cycle and blending to NEDC for comparison purposes.
In these vehicles, opposite total than those published here
might request for a comment of taxes and other
vehicle-related duties that are (also) formed on
CO2 emissions.


For serve sum of a central fuel expenditure figures
and central specific CO2emissions of new cars,
greatfully impute to a “Manual on fuel consumption,
CO2 emissions and energy expenditure of new
cars”, accessible during sales outlets, from Deutsche
Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen and during http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.

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