You probably know the expression “When the going gets tough, the tough get going.” But what you probably didn’t know was where the Ford F-150 was going to take toughness with the new aluminum alloy body. That’s because Ford has been secretly working on the perfect recipe for strength and efficiency for years.
What’s the recipe?
Take one part elite group of super-smart science guys. Add over a decade of RD. Mix in secret blind truck tests where Ford torture tested prototype vehicles in the field, disguised as current generation F-150s.
The result is a process that combines military grade aluminum alloy with high-strength. It’s all the strength. Less weight. More capability.
We got your attention yet? Good. Now check out this video. And post any questions you may have about how tough the aluminum body is in the comments section under this post, on Twitter using #FutureF150, or on the Ford Canada Facebook page.
’Cause we’ve got answers.