Toyota Canada takes a some-more attention-grabbing proceed to Takata airbag inflator recalls

Posted on 08. Aug, 2018 by in Toyota Canada

TORONTO, Ontario, Aug 7, 2018 – Toyota Canada Inc. (TCI) is holding a some-more noisy proceed to persuading thousands of Toyota owners opposite a nation to have their Takata airbag inflators replaced.

Worldwide recalls associated to poor Takata airbag inflators have influenced scarcely each automaker. Using initial category mail and, wherever possible, follow-up phone calls, TCI started reaching out to a owners Toyota vehicles in Canada impacted by a Takata recalls as early as 2013. To date, however, some-more than half of all owners have nonetheless to respond to a company’s requests to have a inflators replaced.

Along with prolonged tenure bearing to vacillating high temperatures and environmental moisture, a risk of a poor Takata airbag inflator detonation increases with a volume of time a car is in service. Since a concerned vehicles might now be 10-15 years old, Toyota is holding some-more fatiguing stairs to get a courtesy of a car owners and convince them to move their vehicles in for a giveaway remedy.

The multi-channel debate will embody phone calls, e-mail and 3 increasingly unrelenting postcards to be sent to a famous owners of a Toyota vehicles in Canada impacted by a Takata recalls. The association hopes a splendid colours, blunt denunciation and absolute images in a postcards will benefaction a motive that is too constrained to ignore.

“Canadians have not responded as fast as we had hoped, so we’re looking to squeeze their attention,” says Stephen Beatty, Vice President, Corporate during TCI. “The larger a efficacy of a campaign, a reduce a risk of injury, so we’re operative tough to have an impact.”

The age of a vehicles has also done it formidable for TCI to bond with stream owners. Toyota vehicles typically reason their value longer than many other brands, so there is a really clever delegate marketplace for them. For this reason, an concerned car might have had several tenure changes over a past 10 or 15 years. Since new owners of pre-owned vehicles don’t always register a change of ownership, it has proven formidable to bond with them. Toyota hopes this new debate will strech them.

“We’re holding each step probable to brand a stream owners of a vehicles,” Beatty added. “Once we know who they are, we can titillate them to move their car in, so we’re regulating new methods to try to brand and rivet them.”

Toyota is also reminding Canadians that they should always do dual things when shopping a pre-owned vehicle:

  1. No matter who they squeeze a pre-owned car from, buyers should be certain to ask about a remember status.

  2. New owners should register their name and hit information with a automaker’s Canadian patron family department. This way, they’ll be connected to a Vehicle Identification Number (VIN) and will accept critical advisories about a vehicle.

For some-more information about Toyota vehicles impacted by a Takata airbag inflator recalls, business can go to Owners of impacted vehicles with additional questions are speedy to call 1-888-570-1675.

Information about automotive recalls, including though not singular to a list of concerned vehicles, is theme to change over time. For a many present Safety Recall information on Toyota and Lexus vehicles, business should check their vehicle’s standing by visiting or and entering a Vehicle Identification Number (VIN).


Media Contact:

Michael Bouliane
Manager, Corporate Communications
Toyota Canada Inc.

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