Toyota named vehicle “Brand of a Year” in a 2013 Harris Poll Canada EquiTrend® Study

Posted on 09. Jun, 2014 by in Toyota Canada

Nielsen Consumer Insights (formerly famous as Harris/Decima) collected a opinions of 9,138 Canadian consumers aged 15 and over during Jul and August.

It is a third consecutive year Toyota has emerged from a investigate as a top ranked vehicle code in Canada.

“We spend a lot of time listening to Canadians and adopting their lifestyle wants and needs opposite a product lineup,” pronounced Seiji Ichii, President, Toyota Canada Inc. “We value being famous as Brand of a Year for a final 3 uninterrupted years as this endowment speaks directly to Canadians’ appreciation and care of a quality, value-added vehicles Toyota offers.”  

Apart from Equity, a 2013 Harris Poll Canada EquiTrend® Study also includes 14 other measures, covering aspects such as consumer connectedness to a brand, code opening contra expectations, perceptions of code movement and a turn of advocacy among consumers.

Nielsen is a heading tellurian provider of information and insights into what consumers watch and buy and recently acquired Harris Interactive (known as Harris/Decima in Canada).

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