Trainings all over a world: Internationalisation of a BMW and MINI Driving Experience move apace.

Posted on 02. Aug, 2018 by in BMW Canada

Munich. The successful BMW and MINI Driving
Experience indication is now even some-more international. South Africa is the
latest marketplace to have a BMW and MINI Driving Experience recognised
with a certificate “Official Partner of M”, guaranteeing that it
meets a top peculiarity standards for a customers.

During a acceptance process, BMW M GmbH provides training
guidelines, as good as buildings and premises, in sequence to achieve
comparable reserve and peculiarity standards for a BMW and MINI Driving
Experience. Since 1997, a BMW and MINI Driving Experience has been
training a instructors according to uniform tellurian standards and
contrast them in an complete routine during a general BMW
Instructor Academy. Only when all a aspects of a certification
have been over is a central sign of peculiarity – “Official
Partner of M” – awarded.

“The BMW and MINI Driving Experience has a larger participation than
ever outward Germany,” says Robert Eichlinger, Head of a BMW and
MINI Driving Experience. “I am gratified that we are now means to offer
business on all 5 continents a top probable peculiarity of
motorist training courses. This means that a business advantage from an
memorable pushing and code experience, while also permitting us to
communicate profitable tips for pushing in highway traffic. That is precisely
a idea of a BMW and MINI Driving Experience.”

The initial general plcae to accept a “Official
Partner of BMW M” standing was a BMW and MINI Driving Experience in
a Netherlands in 2015. The USA followed in 2017, with a locations
BMW Performance Center East in Spartanburg (South Carolina) and West
in Thermal (California). In a same year, a markets in South Korea,
Australia and a Nordics were also combined to a offering. The Nordics
marketplace consists of Norway, Sweden, Finland and Denmark. The launch in
South Africa means that a top sign of capitulation for a BMW and
MINI Driving Experiences is now represented on all 5 continents
around a world, creation it a indication of success for some-more than 40 years.

In South Africa, a opposite march charity awaits participants.
Even before a “Official Partner of BMW M” certification, around
3,800 drivers took partial in training courses here any year. 4
instructors and 27 cars are on palm during present. The concentration here is on
BMW M lane training courses, for that no fewer than 15 BMW M
automobiles are available. The march portfolio is likewise extensive
in Australia (3 instructors, 24 cars) and in a Nordics (3
instructors, 40 cars). In South Korea (15 instructors), that welcomed
24,000 participants final year, there is a choice of 89 BMW and MINI
cars accessible 300 days per year, including 10 BMW i cars.

This shows how a BMW and MINI Driving Experience acts as a
centre of value and a BMW Group’s couple between a product and
a customer, as a driving-based training courses make it possible
to knowledge a mobility of a future. In addition, some-more than 40
training courses are offering around a world, including motorist safety
training courses in a latest BMW, BMW i and MINI models, deposit and
racetrack training courses in BMW M cars, winter training courses on
sleet and ice, special courses for veteran drivers, off-road tours
in Africa, and motorcycle training courses.

About a BMW and MINI Driving Experience
BMW and MINI Driving Experience is partial of BMW M GmbH. As one of the
initial provides of motorist training courses, it has been stirring its
business with pushing practice in BMW Group vehicles given 1977.
The BMW and MINI Driving Experience now offers about 50
opposite training courses for BMW and MINI models, as good as BMW
motorcycles, in over 30 countries around a universe – all underneath the
sharp eye of veteran instructors. In 2017, some-more than 120,000
people took partial in a training courses.

Under a aphorism “Passion leaves traces”, a BMW and MINI
Driving Experience plays an critical purpose in improving pushing safety
on open roads, while during a same time conveying a fun of driving
for that BMW is renowned. The BMW and MINI Driving Experience fulfils
a amicable shortcoming with a motorist reserve courses on asphalt
and snow, that give a business all a basis they need to drive
safely and competently. The same can be pronounced of a inner BMW
motorist training for approximately 20 opposite inner driving
licences. On a other side of a silver are fantastic racetrack and
flapping courses, that concede business to suffer romantic and
action-packed practice in absolute BMW M vehicles. 

As good as a unchanging operation of training courses, a BMW and
MINI Driving Experience also places good significance on public the
customer’s specific desires. A group specialising in corporate events
and incentives works closely with a patron to put together
packages tailored to a customer’s requirements.

Information on a BMW and MINI Driving Experience can be found

If we have any questions, greatfully contact:

BMW Group
Matthias Bode
MINI, BMW and MINI Driving Experience
Telephone: +49-89-382-61742

Markus Sagemann
Head of Communication MINI and BMW
Telephone: +49 89-382- 68796


The BMW Group
With a 3 brands BMW, MINI
and Rolls-Royce, a BMW Group is a world’s heading premium
manufacturer of automobiles and motorcycles and also provides premium
financial and mobility services. As a tellurian company, a BMW Group
operates 30 prolongation and public comforts in 14 countries and has
a tellurian sales network in some-more than 140 countries. 

In 2017, a BMW Group sole some-more than 2,463,500 cars and 164,000
motorcycles worldwide. The distinction before taxation for a financial year
2017 was approximately € 10.655 billion on revenues amounting to €
98.678 billion. As of 31 Dec 2017, a BMW Group had a workforce
of 129,932 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.


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