Volkswagen Group creates digitalization a categorical topic

Posted on 01. Mar, 2016 by in Volkswagen Canada

The Volkswagen Group is promulgation a transparent summary about a mobility of a destiny from a Geneva International Motor Show. CEO Matthias Müller announced 3 new “Volkswagen Group Future Centers” in Europe, Asia and California during a Group Night event. Designers and digitalization experts will work together on a vehicle of a destiny during these centers. “We are realigning a Group Design for a digital era”, Müller said. In addition, an “autonomous driving” descent has been started with a aim of bringing this core record to marketplace majority faster than a competition.

These dual pivotal vital decisions underscore a Group’s self-assurance that digitalization will open adult new fields of business and sales potential. “That is because a digital mutation is really high on a bulletin for a Volkswagen Group”, Müller stated, adding that a pivotal to success lay in mixing a vehicle and a digital worlds “so that customers, multitude and attention can benefit”. In a future, building glorious cars alone would not be enough. Müller pronounced a Volkswagen Group had accepted a signs: “We wish change, we are pushing it forward.”

Johann Jungwirth’s participation during a Group Night also underscored this change. Jungwirth, who became Chief Digital Officer during a Volkswagen Group in Nov 2015, done transparent where a realigned Group was headed: “I am resolutely assured we will turn a heading mobility provider by 2025.” He described how a Volkswagen Group would “in partial turn a program and services Company” in a process. With courtesy to a mobility of a future, a good advantage for Volkswagen lay in a fact that “we have already ideally mastered a hardware – in other words, how to build cars.”

The Volkswagen Group will be heightening a communication between a digitalization and pattern activities – a groundbreaking proceed for a automotive industry. The 3 “Volkswagen Group Future Centers” will be located in Potsdam, California and China. Designers and digitalization experts will work there palm in palm on a vehicle of a future. The mission: to make Volkswagen Group vehicles best in category in terms of patron experience, interface design, handling logic, new interior concepts, and infotainment/entertainment. Michael Mauer became a Head of Group Design this January. The realignment will be implemented in tighten team-work with a Group’s digitalization department. The studio in Potsdam has already begun operative underneath a new concept. The decisions per a locations for a new centers in California and Asia will be taken soon.

CEO Müller emphasized that moulding a destiny will usually attain “if, during a same time, we learn from past mistakes”. In that respect, he said, a stream year was an critical step along a way: “2016 is a year when we intend to solve a problem with a diesel engines for a customers, and when we realign a Group for a future.” That would lay a substructure for a clever Group, Müller commented in Geneva: “We are rebellious this duplicate charge with a required respect, though also in a organisation self-assurance that a Group and a brands can and will emerge from this formidable proviso even stronger.”

He pronounced a Group was creation good swell with operative by a emissions issue, a remember debate in Europe had started successfully: “Our business are during a really heart of this campaign. We can and will make certain their seminar revisit is as effective as possible.” Müller also reliable that a Group would be presenting a estimable news on a standing of a construction routine in foreseeable future. “And we will be sketch a right consequences from a findings.”

The Group is also forging forward with electromobility. The Volkswagen Group now has 9 electric vehicles and plug-in variety in a product range. It will be adding a serve 20 models by 2020. “All-electric ranges of over 500 km are possibly by a finish of a decade. Charging will usually take as prolonged as a coffee break. And in a prolonged tenure an electric vehicle will cost reduction than a vehicle with an inner explosion engine”, Müller said. However, a accordant bid was indispensable on a partial of attention and politics, above all with courtesy to environment adult a extensive charging infrastructure so that electric mobility could dig a marketplace faster.

Talking in Geneva, a Group CEO forked out that until afterwards there would be a few some-more years when new expostulate technologies coexist with required inner explosion engines. “Our experts have grown fascinating technologies: from 3- to 16-cylinder engines, from healthy gas to fit diesel drives. And here, too, we can and will get even better”, Müller said.

Tags: ,

Comments are closed.