Volkswagen wins 20 Lions during Cannes Creative Festival

Posted on 25. Jun, 2013 by in Volkswagen Canada

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– Automobile code awarded dual Gold, 6 Silver and 12 Bronze Lions
– “The People’s Car Project” debate from China and printed advertisements
  from Brazil take Gold
– Volkswagen takes some-more awards than any other automaker

The Volkswagen Brand scooped adult a sum of 20 Lions during a International Festival of Creativity in Cannes, a world’s many eminent promotion festival. The 300 or so jury members of a festival voted Volkswagen among a best in a courtesy in 7 categories. The printed advertisements of Volkswagen Genuine Parts from Brazil and a debate “The People’s Car Project” from China were generally successful, any holding a Gold Lion.

With a awards, a Volkswagen code is one of a many successful automakers among a participants. The brand’s winners embody artistic works from Germany, South Africa and a United Kingdom among a some-more than 35,700 entries from 92 countries.

The debate from China “The People’s Car Project”, that took Gold in a “Branded Content Entertainment Lions” difficulty shows a growth of a future-oriented automobile in that some-more than 30 million people participated. In this beginning launched by Volkswagen in 2011, Chinese pattern students and engineers drew adult a pattern for a automobile assembly a needs of Chinese drivers on a basement of some-more than 260,000 ideas submitted. The second Gold Lion went to a Brazilian imitation debate of Volkswagen Genuine Parts. With a aphorism “Don’t rest on something only since it fits”, a code takes adult a stress of genuine tools in a witty way.

The jury also respected campaigns with an educational character. For example, a South African outside debate “Please don’t content and drive” took Silver. In this campaign, a code draws courtesy in an intelligent approach to a risks of regulating mobile phones while we are driving. Another Silver Lion went to a German debate for Volkswagen Side Assist (“Surprising, what can fit into a passed angle.”) that shows a reserve advantages of motorist assistance systems for line changes.

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