Munich.How will we be moving around in a few years’
time? What will the city of tomorrow look like, and how will we live
there? Answers to these questions usually include buzzwords such as
“autonomous driving”, “e-mobility” and “smart city”. But these terms
often leave even adults with a puzzled look on their faces. In the
modernized Junior Campus at BMW Welt, young visitors can now learn,
through play, exactly what lies behind these phrases. BMW Welt is
offering the first opportunities to fully explore the newly designed
rooms as part of the opening celebrations on Saturday, March 7 and
Sunday, March 8. On Sunday, there will be some familiar faces from the
world of children’s entertainment and education on hand: Can
Masuroglu, the presenter of his own educational series on KIKA, and
author Benjamin Hadrigan will be looking at the future of learning in
afternoon lectures and discussions.
The future has begun and everyone can help shape it.
Smart cities and autonomous vehicles are still visions of the future,
but today’s children will be living at a time when these hotly debated
issues will have become part of their everyday lives. At the newly
opened Junior Campus at BMW Welt, they can take their first look at
the world of tomorrow. Innovative projection technology, a variety of
interactive elements and modern multimedia content offer young
visitors a multi-sensory experience.
The ultra-modern Junior Campus is divided into two sections. The
first room presents exciting visions. This is where children can get
creative themselves on the “Future Creator”, for example. On a
monitor, they can design cars, aircraft or rail vehicles and project
them with a click onto a screen where their newly created modes of
transport move through the “Future City”.
The next room looks at the question of “what do I expect in the
future?” There, for example, young visitors can discover futuristic
materials, such as a state-of-the-art robotic skin, and they can find
out about future careers.
The basement is open almost all day, closed only twice each day for
the “Creative Workshop”. This will look in greater depth at the topics
presented in the Junior Campus. Bookings are taken for three different
versions: children aged five and six, children between the ages of
seven and 13, and entire families can delve into the world of
tomorrow. The established programming workshops and a “Future
Challenge” for adults are also offered. The rooms on the second floor
have been modernized for this purpose.
A varied program at the opening event.
On March 7 and 8, the modernized Junior Campus will be ready for the
first tour starting at 10 am. A varied program for the whole family is
offered throughout the weekend. With 3D pens, young artists can create
their own sculptures, and budding architects can help construct an
entire “Future City” with Lego bricks.
Exciting talks and discussions will take place on Sunday afternoon.
Benjamin Hadrigan, author of a book on how to learn with Snapchat,
Instagram and WhatsApp, will give a presentation at 1 pm. At 2 pm, he
will discuss “learning in the future” together with KIKA presenter Can
Masuroglu. Young visitors will then have the opportunity to get to
know their educational heroes in person. From 3.30 pm, Can
Masurogluwill help create future vehicles in the Junior Campus.
Information at a glance:
Reopening of the Junior Campus at BMW World
When: March 7 and 8, 2020
Where: BMW Welt
Admission: Free of charge
If you have any questions please contact:
LoeschHundLiepold Kommunikation GmbH
On behalf of BMW Welt
Marcel Bahrenburg
Phone: +49-89-720187-291
Email: bmw-welt@lhlk.de
BMW Group
Christophe Koenig
Spokesperson for BMW brand and marketing,
BMW Welt, eSports, Powertrain Business Units
Phone: +49-89-382-56097
Email: christophe.koenig@bmw.de
Milena Pighi
Head Of Social Engagement
Phone: +49 89 382 66563
Email: Milena.PA.Pighi@bmw.de
BMW Welt. The heart of all the BMW
Group brands.
BMW World welcomes over 3 million visitors each year. With its iconic
architecture, BMW Welt is the heart of all the brands in the BMW Group
– BMW, the sub-brands BMW M and BMW i, MINI, Rolls-Royce Motor Cars
and BMW Motorrad, which are impressively presented in their own worlds
of experience. But it is not only the exhibitions and the collection
of new vehicles that are highlights for car lovers from all over the
world. Visitors can enjoy a year-round program of varied events
covering culture, art and entertainment as well as popular event
locations for over 400 external events per year. The various
restaurants at BMW Welt offer a variety of culinary delights right up
to Michelin star cuisine. In the Junior
Campus, children and even the whole family can explore the city of the
future and mobility of the future either independently or in exciting workshops.
The BMW Group
The BMW Group with its BMW, MINI, Rolls-Royce and BMW Motorrad brands
is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2018 the BMW Group sold over 2,463,500 passenger vehicles and more
than 164,000 motorcycles worldwide. Profit before tax in the 2018
financial year was €9.815 billion on revenue of €97.480 billion. As of
Monday, December 31, 2018, the company employed 134,682 people worldwide.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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