“You Know You Want a Truck” with Technology and Stuff
2014-10-30
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Oshawa, Ontario (Thursday, October 30, 2014) – Can a truck make you more appealing? Chevrolet’s new “You Know You Want a Truck” web videos suggest that perhaps it can, if the truck is the all-new midsize Chevrolet Colorado, which comes standard with a lot of “technology and stuff.”
The trio of videos, available on Chevrolet’s YouTube channel, suggest that owning a truck might change the perceptions of their drivers – even making them more rugged, dependable and dateable. The spots feature a series of real people, not actors, in focus groups, online dating, and the Health and Beauty aisle of a supermarket to drive home what it really means to be a “Truck Guy.”
“In a light-hearted spirit, the films explore the idea that we all harbour a wish to own a versatile truck,” said Bob McClelland, brand director, Chevrolet in Canada. “The all-new Chevrolet Colorado will allow people to discover the truck guy hiding inside all of us.”
“Many customers have questions about how a truck fits into their lifestyle, considering if their needs for technical features, refinement and safety will be met. The Colorado gives a resoundingly positive answer to all those questions by offering the capabilities customers expect in a truck, balanced with the refinement, maneuverability and technology they want. ”
In the video series, cameras reveal that indeed there is an inner truck guy in everyone including housewives, mature people, kids and men with beards.
With its midsize dimensions, advanced technologies and stuff including class-leading power, towing and fuel economy, Colorado is the perfect choice for customers who want the style and capability of a pickup in a maneuverable, fuel efficient package.
The Colorado began shipping to dealers last month. With the introduction of the Colorado, Chevrolet will offer customers more choices than any other pickup truck brand, including midsize, full-size light duty and heavy-duty pickups.
About Chevrolet in Canada
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.ca, on Facebook at http://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.
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