Yukon Ranks Highest in Segment in APEAL

Yukon Ranks Highest in Segment in APEAL

Large SUV ranks highest in third J.D. Power quality study this year

2014-07-24

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Oshawa, Ontario (Thursday, July 24, 2014) – The 2014 GMC Yukon ranked highest in its segment in the J.D. Power Automotive Performance, Execution and Layout StudySM released today. Yukon was also recently recognized by J.D. Power in both the Initial Quality and Vehicle Dependability Studies.

“This recognition by J.D. Power reinforces our focus on putting the customer’s needs at the centre of everything we do, from the initial purchase experience to long-term ownership satisfaction,” said Michael MacPhee, brand manager Buick and GMC in Canada. “The award demonstrates the effort and attention to detail given by our engineers in providing the Yukon with capability that customers have come to expect.”

The 2014 APEAL is based on more than 83,000 responses to questions about how gratifying a new vehicle is to own and drive in the first 90 days after purchase.

Last month, the GMC Yukon ranked highest in its segment in the 2014 J.D. Power Initial Quality StudySM. The 2014 IQS is based on responses from the same 83,000 purchasers and lessees of new 2014 model year vehicles surveyed at 90 days of ownership. The study includes a 233-question survey designed to provide manufacturers with information quickly identify problems and drive improvement.

Earlier this year, the GMC Yukon was ranked highest in segment in the 2014 J.D. Power Vehicle Dependability Study. J.D Power uses information gathered from owners of 3-year-old, or 2011 model year vehicles, to rank overall dependability.

About GMC in Canada

GMC has manufactured trucks since 1902, and is one of the industry’s healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. The 2014 Sierra half-ton pickup boasts all-new powertrains and design, and the Sierra Heavy Duty pickups are the most capable and powerful trucks ever built by GMC. Every retail GMC model, including Yukon and Yukon XL full-size SUVs, is now available in Denali luxury trim. Details on all GMC models are available at http://www.gmc.gm.ca, on Twitter at @GMCCanada or at http://www.facebook.com/gmccanada

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