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BMW Canada

1959 – 2019. SIXTY YEARS OF MINI.

1. More than an automobile.

The MINI Model Family Over a Years. 2

2. With normal sporting suggestion and British flair.

The MINI 60 Years Edition. 10

3. Motor foe meets lifestyle.

MINI and a success story in engine sport.12

4. MINI All a Way – Always Different.

Customised to Your Personal Taste. 17

5. Traditional Values and Modern Diversity.

Concept and Technology. 21

6. From a Original to a Original.

The MINI Design. 29

7. The Revolutionary with a Drawing Pad.

Sir Alec Issigonis, a Father of a Classic Mini. 36

8. Made in England – Then and Now.

MINI Production between Past and Future. 39

9. Individualists Unite!

MINI fans are networked worldwide. 42

10. The Car for All Classes, with a Qualities of a Star.

MINI as a Member of Society. 45

11. Small Car, Great Show.

MINI Marketing. 48

12. Inspiring Character.

MINI Lifestyle and Special Editions. 51

13. A Question of Style.

The MINI Lifestyle Collection. 54

 

 

1.   More than an automobile.
The MINI indication family over years.

The strange in a reward shred of little cars has reached its
60th birthday – though it is even younger than ever. It was sixty years
ago, to be accurate on 26 Aug 1959, that British Motor Corporation
(BMC) proudly suggested a outcome of their expansion activities in
formulating a new, insubordinate compress car. And indeed, a public
right from a start were means to admire no rebate than twin new models:
The Morris Mini-Minor and a Austin Seven. This double premiere of
twin roughly matching four-seaters was of march attributable during the
time to a extended operation of brands gift by BMC in a market, though it
was also of unequivocally mystic nature.

Lots of space inside with smallest measure outside, seats for four
passengers, exquisite pushing characteristics, aloft fuel economy,
and a unequivocally affordable cost – precisely this was a brief a creator
of a Mini, automotive operative and operative Alec Issigonis, received
from BMC’s Top Management. And a shining ideas he implemented in
building this two-door for a family of 4 had an impact quite
sufficient for some-more than one singular car, an impact therefore carried
over successfully to other indication variants.

Precisely this is given a Mini Van and Mini Estate also seemed on
a marketplace in a unequivocally initial year of prolongation of a exemplary Mini.
And ever given a re-birth of a code with a marketplace launch of the
MINI in 2001, a component already unsentimental successfully sixty years
ago has once again proven a full value: a aloft judgment is always
convincing in many conflicting variants and renditions. Today, this
still relates for a little cars MINI 3-door, MINI 5-door and MINI
Convertible, for a MINI Clubman and a MINI Countryman in the
reward compress segment, and shortly for a all-electric powered MINI
Cooper SE. They all uncover their sold strength and unique
character, while right inside they are one and a same automobile in
particular: a MINI.

Right from a start a unequivocally initial sales brochures proudly
presenting a Morris Mini-Minor highlighted a car’s transparent and
indifferent march to a future. But to what border these
prophecies would unequivocally come true, frequency anybody would have believed
behind then.

Today, sixty years later, we know that usually unequivocally few automobile concepts
have survived such a prolonged time, and nothing of them has ever been
converted into such a far-reaching operation of variants as a Mini.

One of a reasons for this superb success is that from the
start a Mini met all a mandate of a time, while offering
serve qualities in a same process. Measuring usually 3.05 metres or
120″ in length and gift during a sell cost of £ 496, a Mini
was simply ideal for little parking spaces and low budgets. Through
a pushing qualities and a fascinating impression of a proportions
alone, a Mini was however also of good seductiveness to a ambitious
operative seeking not usually compress measure and aloft economy, but
also sporting opening utterly in bends as good as individual
impression on a road.

This brew of conflicting qualities stays as renouned now as ever
before, with a judgment serve younger than ever. Hence, a current
MINI is also some-more benefaction and, during a same time, some-more fascinating
and reputable than any of a competitors, mixing unparalleled
efficiency, durability value of a tip calibre, and impossibly agile
doing in a difficult mega-city with peerless sportiness and design
full of countenance and utterly unmistakable.

Longer, stronger, some-more sophisticated, some-more versatile: the
initial variants of a exemplary Mini.

Introducing a exemplary Mini, Alec Issigonis, a creator of this
singular car, clearly over his mission. The Morris Mini-Minor and
a Austin Seven, incompatible usually by their radiator grille,
circle caps and physique colour, were both powered by a four-cylinder
engine propitious diagonal during a front and delivering border outlay of
34 hp from 848 cubic centimetres.

The opening of both models was identical, as was their luggage
ability of 195 litres or 6.83 cubic feet during a rear. Everybody was
anxious by a inexhaustible space available, a fit though powerful
engines, a good roadholding and a gentle cessation this new
compress automobile had to offer. But Issigonis was already looking distant into
a destiny – and he was not a usually one.

As early as in 1960, BMC sum a Mini Van to a exemplary Mini. Then,
pierce from this outpost structure with a sealed side panels, BMC
introduced an Estate chronicle with potion windows all spin as good as
twin behind doors, like a Van.

Like a saloons, this physique several was also marketed as a Morris
Mini-Traveller and a Austin Seven Countryman with accurately a same
technical features. And during a latest in 1961 a intensity of the
exemplary Mini unequivocally became transparent once and for all, a year starting
with a introduction of a smallest of all transporters, a Mini
Pick-Up. Just half a year after twin other Minis, this time during the
eminent finish of a scale, saw a light of day: a Wolseley Hornet and
a Riley Elf.

Now, therefore, twin serve BMC brands were means to advantage from the
judgment of a exemplary Mini, both models proudly temperament their own
eminent demeanour by their stately radiator grilles, an
extended luggage dungeon and swallow-tail wings during a rear. A
unequivocally special several unfailing some-more than any other to emanate a legend
of a exemplary Mini finished a entrance in a second half of the
year: a Mini Cooper. John Cooper, a famous operative and
manufacturer of sports cars already a tighten crony of Alec Issigonis,
had recognized a sporting intensity of this new little automobile right from
a start, when a initial prototypes seemed on a track. So he
viewed a go-ahead from BMC’s tip managers to rise a small
array of 1,000 units of a Mini Cooper featuring a mutated power
section lengthened in stretch to 1.0 litres and gift border outlay of 55 hp.

The response to this automobile entering a marketplace in Sep 1961 was
utterly simply euphoric, with usually one serve ask from enthusiasts
everywhere: even some-more power! So Issigonis and Cooper lengthened engine
ability to 1,071 cc, lifting engine outlay to 70 hp.

This finished a Mini Cooper S a truly well-developed performer not usually on
a road, with Finnish driver’s Rauno Aaltonen’s difficulty win in a 1963
Monte Carlo Rally imprinting a starting indicate for a truly unparalleled
array of superb success in motorsport. The highlight, of course,
was 3 altogether wins in a Monte Carlo Rally in 1964, 1965, and 1967.

Versatility during a best: from a Mini Moke to a Mini
Clubman.

In Aug 1964 BMC presented nonetheless another chronicle of a exemplary Mini
creatively recognized for troops use: a Mini Moke, a four-seater
open all spin and unfailing to sojourn in a cost list for 4 years.

The “bodyshell” of this singular automobile was finished up, for all practical
purposes, of a floorpan with wide, box-shaped side-sills, together
with a engine dungeon and windscreen. To a eventuality of rainfall,
a folding soothing tip reasonably referred to as a “ragtop” during least
attempted to produce certain protection. Using a drivetrain and
technical comforts of a “regular” Mini, a Mini Moke became a
genuine success utterly in sun-drenched collection of a USA and in
Australia. By 1967 a time had come for a consummate refurbish of the
exemplary Mini, a automobile receiving a some-more comprehensive engine gift 38 hp
from a incomparable ability of 998 cc.

Two years after a Mini Clubman assimilated a operation as a slightly
incomparable indication with a rather conflicting front finish compared to the
exemplary Mini. Indeed, this sister automobile was some 11 cm or 4.33″
longer than a original, a Estate chronicle replacing a Morris
Mini-Traveller and a Austin Seven Countryman measuring accurately 3.4
metres or 133.9″ in length, while width, height, and wheelbase
remained unchanged. At a same time a Mini Cooper was taken out of
production, being transposed by a tip indication in a Clubman range, the
Mini 1275 GT building 59 hp from a 1.3-litre energy unit. A number
of other sum also altered in 1969, a front shifting windows so
customary of a exemplary Mini given a commencement being transposed on all
models by wind-down windows, a doorway hinges during a outward being
altered to a inside, and a special “Mini” badge now station out
proudly on a engine dungeon lid.

Never-ending exemplary Mini and a quip of a Mini Cooper.

Numerous special versions of a exemplary Mini with all kinds of
highlights – from sporting to trendy, from eminent to uninformed –
entered a marketplace as of mid-1970. Between 1980 and 1983 a model
operation was streamlined appropriately, with a Clubman, Estate and Van
withdrawal production. The “only” automobile left over, therefore, was the
exemplary Mini with a 1.0-litre energy section now delivering 40 hp. And
customers, simply amatory a car, remained true to this little
performer for years to come, a five-millionth exemplary Mini coming
off a prolongation line during Plant Longbridge in 1986.

In 1990 fans a star over were gay to applaud a comeback
of a Mini Cooper once again entering a indication range. Now this
special indication was powered in all cases by a 1.3-litre, prolongation of
a 1.0-litre in a Mini finale in 1992 on comment of growing
mandate in terms of glimmer management. So from now on all
models came with a 1,275-cc energy section and fuel injection.

Yet another new several of a exemplary Mini finished a entrance in
1991 as a final new indication in a range. And this was indeed a only
Mini to issue not in Britain, though in Germany: Like some tuners
before him, a dedicated Mini play in a German shred of Baden had
cut a roof off a exemplary Mini, branch a automobile into an extremely
appealing Convertible. And discordant to progressing attempts, a result
was so good this time in a peculiarity that Rover Group, now responsible
for a exemplary Mini, motionless to buy a construction collection and
prolongation apparatus for a Mini Convertible, that from 1993 to 1996
accounted for sales of approximately 1,000 units.

Production of a exemplary Mini finally ceased once and for all in the
year 2000. In a march of time some-more than 5.3 million units of the
world’s many successful compress automobile had left a prolongation plants in
vast conflicting versions, among them some 600,000 cars built at
Plant Oxford between 1959 and 1968. But even after 41 years, there was
still a prolonged proceed to go. For after a mangle of not utterly one year, a new
section in a story of this world-famous British code non-stop adult in 2001.

A new start in 2001 – starring a MINI Cooper right from the
beginning.

Taking over Rover Group in early 1994, BMW also non-stop adult new
perspectives for a Mini brand. The initial step was to benefaction a
judgment chronicle of a MINI Cooper during a 1997 Frankfurt Motor Show
gift an opinion during a new interpretation of this singular little car
from Great Britain. As a difficult delivery of a Mini’s judgment so
abounding in tradition, a new chronicle for a initial time sum the
exemplary values of a antecedent with a final finished of a modern
automobile set to enter a 21st century. The array prolongation chronicle of
a MINI Cooper finished a initial executive entrance in Nov 2000 at
a Berlin Motor Show, a future-oriented interpretation of the
strange entering showrooms usually a year after in a guise of a 85
kW/115 hp MINI Cooper and a 66 kW/90 hp MINI One. Featuring
front-wheel drive, four-cylinder energy units propitious diagonal during the
front, brief physique overhangs and plenty space for four, a new models
successfully took adult facile comforts of a exemplary Mini. And
while a extraneous measure of a automobile were now larger, meeting
difficult mandate in terms of interior space, a pattern of a new
indication clearly defended a proportions so customary of a brand, as
good as a observable pattern icons during a front, a behind and at
a side, so braggadocio a clearly recognizable integrate between a MINI
and a exemplary predecessors.

At a same time a MINI built in Oxford stood out clearly as the
initial reward automobile in a compress segment, achieving a station strongly
reflected by a spin of reserve singly high for a automobile of this class
as good as a formidable customary of peculiarity so customary of BMW. 
The new MINI also set new standards by a surprisingly agile
handling, immediately relocating right adult to a tip in terms of driving
pleasure. This meant that a new indication followed in a footsteps of
a exemplary Mini, though now with a lot some-more energy and opening thanks
to a many modernized and worldly drivetrain and cessation technology.

Ongoing success a star over – from 2004 also in a MINI Convertible.

Almost overnight, a new interpretation of this exemplary little car
grown into a worldwide story of success fortitude to this very
day. The introduction of new engine variants, to discuss such one
poignant highlight, served to offer additional momentum, a MINI
Cooper S with a 120 kW/163 hp compressor engine entering a market
as an disdainful pushing appurtenance in Jun 2002, a MINI One D usually a
year after sourroundings new standards in terms of all-round economy and
potency as a initial diesel in a story of a brand.

The enterprise to expostulate a MINI in a open air, finally, also came true
many faster than in a exemplary model, with a MINI Convertible
creation a entrance in open 2004. In a 4 years to follow, various
versions of a automobile with a electrohydraulically operated
soothing roof were constructed during a MINI Plant Oxford in a guise of the
MINI Cooper S Convertible, a MINI Cooper Convertible, and a MINI
One Convertible.

From a strange to a original: a new book of a MINI
follows in 2006.

Showing extensive success in a market, a MINI outperformed even
a wildest expectations. Indeed, it quick speedy a consistent
delay of this concept, holding adult and fulfilling additional
potentials as a new book that continued many successful features
and even finished improvements to some areas.

Further extended in an evolutionary pattern slight and thoroughly
renewed in technical terms, this new MINI entered a marketplace in
Nov 2006. Following a pointer “From a Original to the
Original”, a pattern of a MINI already receiving a greatest
regard everywhere was serve polished in vast sum highlighting
even some-more imperiously a sporting virtues of this compress and agile
performer. So that now a looks of a automobile unequivocally conveyed a clear
vigilance reliable from a start by a pushing experience.

New, even some-more comprehensive and, during a same time, distant some-more efficient
engines, together with a serve extended cessation technology,
served in this new epoch to offer even incomparable pushing pleasure
so customary of MINI. Both a MINI Cooper S with a 128 kW/175 hp
energy section and a 88 kW/120 hp MINI Cooper introduced from a start
anxious aficionados everywhere by their extended driving
opening sum with significantly incomparable fuel economy and
glimmer values.

Modern versatility: a MINI Clubman and a new MINI
Convertible.

Almost accurately one year to a day after a launch of a new model
generation, a MINI indication operation was serve extended by an innovative
new judgment in autumn 2007. The MINI Clubman gift a
reinterpretation of a normal shooting-brake judgment with a body
24 centimetres longer, a streamlined, extended roof contour and a
hatchback. The wheelbase extended by 8 centimetres successfully
stretched legroom in a front of a car. The driver’s and passenger’s
doors in a MINI Clubman were supplemented by an additional entrance on
a right-hand side of a automobile and a twin wings of a Splitdoor at
a behind opening to a side. The two-part behind doorway takes adult an
authentic fact from a car’s exemplary predecessors – a Morris
Mini-Traveller and a Austin Mini Countryman – behind in a 1960s.

An even some-more sporty design, optimised active and pacifist safety, a
wider operation of functions and a latest epoch of energy units
extended a indication operation by a new book of a MINI Convertible in
2009. The opening and shutting of a car’s fabric roof was now
operated by an electrohydraulic resource – even while on a pierce at
speeds adult to 30 km/h – all within a space of usually 15 seconds. The
single-part rollbar also facilitated union of a large
through-loading space between a luggage dungeon and the
newcomer compartment.

Advance into a reward compress segment.

On a brand’s 50th anniversary, preparations for a allege into
another automobile difficulty were already good on a way. And in 2010, the
MINI Countryman was launched with a aim of enthusing additional
aim groups with a brand’s pushing fun and sold impression – not
simply on all a world’s roads though also over conventional
carriageways. The new indication for a reward compress shred was the
initial MINI ever to have a length of some-more than 4 metres, 5 seats,
4 doors and a tailgate and discretionary all-wheel drive. The
autocratic front finish and commanding new headlamp contours of a MINI
Countryman discernible sold accents. Thanks to a hexagonal
radiator grille, a brief overhangs, a high shoulder line and
comprehensive stature, this automobile was though immediately
identifiable as comprehensive MINI.

The reinterpretation of exemplary comforts and virtues was continued in
2013 with a MINI Paceman. Dynamically extended coupé lines, two
doors and a vast tailgate supposing a automobile with an extravagant
appearance. The MINI Paceman was also postulated with discretionary ALL4
all-wheel drive.

The latest indication generation: MINI reinvents itself anew.

The commencement of 2014 heralded a latest epoch change in the
MINI indication range. The stream gift in a small-car premium
shred comprised a MINI 3 Door, a MINI 5 Door also presented in
2014 and a MINI Convertible, a latest book of that lined adult at
a commencement of 2016. The new indication epoch continued a global
success story with another evolutionary expansion of advanced
design, optimised functionality, serve extended pushing fun and a
accumulation of innovations in a areas of control, motorist assistance
systems and connectivity. New 3 and four-cylinder engines with
MINI TwinPower Turbo record and an outlay operation between 55 kW/75
hp and 141 kW/192 hp broach a serve optimised propinquity between
pushing fun and fuel consumption.

In a reward compress segment, a latest indication epoch of MINI
also has twin clever automobile characters. The new book of a MINI
Clubman has mastered a jump into a aloft automobile difficulty with a
definitively polished and mature automobile concept. A significantly more
atmospheric interior, 4 doors and 5 seats give a new MINI Clubman
extended variability and concede it to accommodate aspirations over a urban
trade environment. The automobile can also be optionally propitious with
a ALL4 all-wheel energy unit.

The new book of a MINI Countryman is even some-more generous, more
modern, some-more versatile and nonetheless some-more sporty. The extraneous length has
augmenting by 20 centimetres compared with a antecedent indication and
a comprehensive proportions give a new allrounder a particularly
eccentric profile. The latest epoch of a ALL4 all-wheel drive
can also be optionally propitious in a new MINI Countryman to provide
offroad pushing fun divided from compulsory roads. Like a MINI
Clubman, a choice of 6 difficult engines is also permitted for a MINI Countryman.

In addition, it paves a proceed for pushing fun customary of a MINI
code with electric drive. The MINI Cooper S E Countryman ALL4 is the
initial indication of a code with a plug-in hybrid drive. A three-cylinder
petrol engine drives a front wheels and an electric engine powers the
behind wheels to produce deftly managed communication for highly
fit pushing fun with optimised traction and expostulate stability.

For tolerable pushing fun: electromobility in a impression of MINI.

The destiny of a MINI feeling is probably noiseless, internal zero
emission, though astonishingly powerful. Starting in 2020, a new MINI
Cooper SE will give a shred of electric vehicles new momentum. The
135 kW/184 hp electric engine will brew tolerable mobility with
evil pushing fun, high-impact pattern and reward quality.

Once again, a British code defines pioneering benchmarks for urban
mobility with a new MINI Cooper SE. 60 years ago, a revolutionary
pattern component of a exemplary Mini sum a substructure for
border interior space on a minimal footprint. The modern
reinterpretation for artistic use of space and unrivalled pushing fun
finished a MINI a strange in a reward shred of little cars when
it was launched in 2001. The new MINI Cooper SE now paves a proceed to a
tolerable and nonetheless rarely romantic pushing believe in urban
trade as a initial reward little automobile powered by an all-electric
expostulate unit.

 

2.   With normal sporting spirit and british flair.
The
MINI 60 years edition.

An strange that constantly reinvents itself – resolutely secure in
tradition nonetheless always open to change: this is MINI, 60 years after the
launch of a little British automobile that brought worldwide recognition to
singular properties such as go-kart feeling and a artistic use of
space. To symbol this spin anniversary, a reward automobile
manufacturer presents a pattern indication that highlights both a British
origins and a stretchable MINI character. With pattern and equipment
comforts that are both high-quality and exclusive, a MINI 60 Years
Edition expresses a brand’s sporting suggestion – something that is a
unchanging entrance even in bland civic traffic. The special edition
is postulated as a MINI 3 Door and MINI 5 Door, any with 3 engine variants.

Athletic talent is partial and parcel of a MINI genes. Even before the
launch of a exemplary Mini in a summer of 1959, it was transparent that
a pattern comforts of a new little automobile would advantage not just
interior space though also a car’s stretchable pushing properties. Sports car
operative John Cooper was an generally clever follower in a compact
four-seater’s foe lane potential. In partnership with Alec
Issigonis, a creator of a exemplary Mini, he grown ideas for
variants of a little automobile with a some-more comprehensive engine, thereby laying
a foundations for an well-developed career on racing circuits and rally
tracks, culminating in 3 undisguised victories during a Monte Carlo
Rally in a 1960s.

With a paint finish in a exemplary colour of British racing cars, the
MINI 60 Years Edition in sold evokes a brand’s sporty career,
that it started during a unequivocally early theatre and has reliable adult until the
new past. The extraneous paint finish in British Racing Green offers
a utterly transparent countenance of a reward little car’s character
and origins. The physique finishes Midnight Black metallic, Moonwalk Grey
metallic, Melting Silver lead and MINI Yours Lapisluxury Blue
non-metallic are also permitted as alternatives. The comparison body
colour is sum with a paint finish in Pepper White or Black for
a roof and extraneous counterpart caps. Bonnet stripes with a specific
anniversary pattern and disdainful 17-inch light amalgamate wheels in the
chronicle 60 Years Spoke 2-tone spin off a graphic demeanour of the
book vehicles.

The pattern model’s eminent 60 Years streamer appears not usually on the
left-hand carp ribbon though also on a side scuttles of a turn
indicators and on a doorway sill finishers during a motorist and front
newcomer doors. Inside a automobile it can also be seen on a front
headrests and a steering wheel. In addition, a disdainful design
indication has model-specific interior trim finishers. The anniversary
pattern can also be seen in a LED streamer projection that is visible
when a driver’s doorway is opened. The customary apparatus of the
book vehicles includes a sports leather steering circle along with
sports seats in a leather finish MINI Yours Leather Lounge 60 Years
and a disdainful colour Dark Maroon.

In and with a apparatus package 60 Years Trim, a edition
vehicles also underline such apparatus as LED headlights, LED haze lamps,
white spin indicators and LED behind lights in Union Jack design, the
lighting package for a interior and also a MINI Driving Modes and
a MINI Excitement Package finish with ambient lighting. There is
also an on¬board computer, involuntary atmosphere conditioning, a sleet sensor
and a storage package on board.

Three petrol engines and twin diesel engines with an outlay ranging
from 75 kW/102 hp to 141 kW/192 hp produce a expostulate portfolio for the
MINI 60 Years Edition. The operation of anniversary models includes the
MINI One 60 Years Edition 3 Door (combined fuel consumption: 5.4 – 5.0
l/100 km; sum CO2 emissions: 123 – 114 g/km) a MINI
Cooper 60 Years Edition 3 Door (combined fuel consumption: 5.3 – 5.0
l/100 km; sum CO2 emissions: 122 – 115 g/km), and the
MINI Cooper S 60 Years Edition 3 Door (combined fuel consumption: 6.4
– 6.1 l/100 km; sum CO2 emissions: 147 – 139 g/km),
and a MINI One 60 Years Edition 5 Door (combined fuel consumption:
5.4 – 5.0 l/100 km; sum CO2 emissions: 124 – 115
g/km), a MINI Cooper 60 Years Edition 5 Door (combined fuel
consumption: 5.4 – 5.1 l/100 km; sum CO2 emissions:
122 – 115 g/km) and a MINI Cooper S 60 Years Edition 5 Door
(combined fuel consumption: 6.5 – 6.2 l/100 km; combined
CO2 emissions: 149 – 141 g/km).

 

3.   Motor foe meets Lifestyle.
MINI and a success story of
engine sport.

It is in a car’s DNA and it was apparently there right from the
start: a sporting talent of a exemplary Mini. When Alec Issigonis
was requested by British Motor Corporation (BMC) in late 1956 to
rise an careful though though fully-fledged little automobile with
4 seats, it quick became transparent that this new indication would be truly
innovative and, indeed, insubordinate in any respect. Front-wheel
drive, intensely brief physique overhangs, a far-reaching track, a low centre of
gravity, best use of space and low weight were discernible right from
a start as facile comforts of a new model.

Looking during a initial drawings of a new automobile by his business partner
and crony Alec Issigonis, sports automobile sorceress John Cooper beheld yet
another poignant peculiarity right from a beginning: He recognised
that this inventive judgment for an careful compress automobile also
supposing a ideal starting indicate for a many earnest sports model,
sourroundings out on a slight of tuning a Mini even before a automobile had
entered a market. This set a starting indicate for an unprecedented
story of success in motorsport, closely fasten a name John
Cooper with a sporting parable of a MINI to this unequivocally day.
Outstanding victories in a Monte Carlo Rally are usually as many part
of this common story as a successful prolongation cars proudly
temperament a name Cooper.

Now integrated within a MINI organisation, John Cooper Works
represents a summary of autarchic pushing pleasure shaped on both
probable expertise in motorsport and successful team-work going
behind years and even decades. Apart from accessories for the
drivetrain, suspension, streamlining, and design, a many athletic
models in a product operation any bear a code streamer symbolising
impassioned pushing fun.

Racing colonize John Cooper teaches Mini how to win.

Born in Surrey in 1923, John Cooper was one of a many outstanding
celebrities in ubiquitous motorsport – both as a motorist and, even
some-more so, as a constructor. Together with his father he determined the
Cooper Car Company in 1946, a twin enthusiasts starting out with the
construction of racing cars initial for Formula 3, after also for
Formula 1. Through their judgment of a mid-engined sports automobile Charles
and John Cooper set a truly insubordinate trend in a whole star of
motorsport in 1955, Cooper racing cars winning both a Constructor’s
and Driver’s titles in a World Formula 1 Championship in 1959 and
1960, for a initial time in a story of motorsport with a engine
mounted in a middle. And with this judgment proof a success so
convincingly, it is no warn that shortly all cars in Formula 1 came
with a mid-mounted engine.

John Cooper and Alec Issigonis became tighten friends in a march of
time after open and competing conflicting one another during numerous
races. There were also veteran ties between a twin enthusiasts,
with a Cooper Car Company shopping engines from BMC.

When it came to a Mini, however, a sporting ambitions of a two
constructors were unequivocally different: Issigonis was looking above all at
a right automobile for bland motoring, Cooper was anxious by the
sporting intensity of this little and nimble performer. So behind in
1959, a unequivocally initial year of a Mini, he sent his motorist Roy
Salvadori to Monza in a unequivocally initial Mini Cooper, a special one-off
indication built privately for this purpose. And indeed, this new sports
automobile immediately valid a qualities on a proceed to Monza, Salvadori
covering a stretch some-more than an hour faster than his co-worker Reg
Parnell – who usually happened to be pushing an Aston Martin DB4.

Motivated by initial success in a 1960 Monte Carlo Rally, Cooper
suggested building a GT indication shaped on a Mini. And despite
Issigonis’ rather distrustful opinion during slightest to start with, George
Harriman, a Chief Executive Officer of BMC, eventually motionless to
build a little array of 1,000 Mini Coopers featuring a 55-hp power
unit, that is 21 additional horsepower finished probable by far-reaching
modifications of a engine. The Mini Cooper’s tip speed was
approximately 130 km/h or 80 mph. The car’s delivery ratios were
practiced to a sporting intensity of a engine and front brakes on
a front wheels ensured adequate interlude power.

Soon Issigonis was also anxious by a formula of these efforts. So
fasten army with John Cooper, he quick started operative on the
successive engine upgrade, augmenting engine gimlet to a ultimate border on
a Mini Cooper S: At 1,071 cc, engine ability remained subsequent the
symbol of 1,100 cc germane in a sold difficulty of motorsport seen
as a target, with a engine revving adult to considerable speeds.
Maximum outlay was 70 hp during 6,200 rpm, border engine speed was 7,200
rpm. This chronicle was again versed with new brakes, braking power
being augmenting by a stop servo.

1964–1967: a golden years in a Monte Carlo Rally.

This set a basement for marvellous success in motorsport, a Mini
Cooper S attack a headlines in Monte Carlo for a initial time in
1962. With Finnish motorist Rauno Aaltonen during a wheel, this little but
rarely nimble performer successfully left behind a whole container of far
some-more comprehensive Goliaths. But usually 3 kilometres divided from home,
Aaltonen, streamer a foe during a time, misjudged a hook and finished
a Rally with a rollover. Only a year later, however, Aaltonen made
adult for this misfortune, bringing home difficulty attainment in a Mini Cooper
S and finishing third overall. But even some-more – and even softened – was
still to come: Entering a 1963/1964 convene winter, a Mini Cooper S
was simply oozing energy in comparison with a predecessor. So in a
fantastic race, Paddy Hopkirk brought home initial place altogether in
a Monte Carlo Rally, a little performer apropos a fable in motor
foe probably overnight.  A year after Finnish racer Timo Mäkinen
with his co-pilot Paul Easter steady a same jubilant victory,
reaching a finish line after thousands of kilometres as a only
motorist though one singular chastisement indicate – notwithstanding a misfortune weather
imaginable. Indeed, usually 35 out of 237 cars entered in a eventuality were
means to finish a Rally that year, among them no rebate than 3 Mini
Cooper S.

The following year was a year of a hattrick, Timo Mäkinen, Rauno
Aaltonen and Paddy Hopkirk scoring an positively implausible victory,
finishing first, second, and third. But this was followed by bitter
disappointment, a initial 3 cars being unfit given the
convene commissioners came to a finish that a low beams on the
Mini’s categorical headlights unsuccessful to approve in full with a homologation rules.

Even so, a open were totally anxious by a 3 Mini
drivers, notwithstanding this controversial decision, Hopkirk, Aaltonen and
Mäkinen therefore entering a annals of a Monte Carlo Rally as the
“Three Musketeers”. And indeed, usually one year after Rauno Aaltonen
viewed truly strenuous acclaim and confirmation when bringing
home a third altogether attainment of a Mini Cooper S in a Monte Carlo
Rally. Especially given this time there were no complaints about his car.

Legendary racing careers started during a circle of a Mini.

The Mini was however rarely successful not usually in convene racing, but
also on highway circuits, bringing home vast wins in a 1960s.
Indeed, by a prolonged list of successes in motorsport, a Mini
became a many superb racing automobile of a whole decade.
 A utterly engaging indicate is that many
fantastic racing careers started during a circle of a Mini, a certain
racing motorist from Austria called Nikolaus Andreas Lauda entering his
initial hill-climb foe during a circle of a exemplary Mini nearby a Austrian
city of Linz in Apr 1968, and immediately finishing second. Only two
weeks after Lauda again reliable his talent when scoring his first
racing attainment in a career that would take him on to 3 Formula 1
World Championships. And usually like Niki Lauda, Formula 1 Champions
Graham Hill, Jackie Stewart, John Surtees, Jochen Rindt, and James
Hunt all gained their initial racing believe in a exemplary Mini.

Just like a car’s sporting career, sales of a Mini Cooper with
a special pattern grown by John Cooper Showed an
well-developed story of success from 1961–1971, a name “Cooper”
apropos a synonym worldwide for ardent pushing pleasure in the
Mini. The fact that this little automobile had desirous a two-time Formula 1
World Champion to build superb sports cars was sufficient proof
of a Mini and a qualities. And indeed, a singular driving
believe inducing John Cooper right from a start to continue the
expansion of a Mini all a proceed to soundness was equally
stirring behind afterwards for any fan of sporting automobiles.

The world’s toughest rally: MINI with 4 back-to-back
victories in a Dakar Rally.

MINI has now spin resolutely determined in ubiquitous convene sport.
Spectacular performances by a MINI John Cooper Works WRC developed
on a basement of a MINI Countryman in comparison rounds of a FIA
World Rally Championship (WRC) enabled a code to continue its
success story in convene foe during 2011 and 2012. The MINI ALL4
Racing was designed privately for marathon rallies and this took up
a serve utterly special sporting challenge. In 2012, MINI and
motor-sport partner X-raid entered a Dakar Rally, a ultimate
continuation examination for drivers, vehicles and teams. The opening and
trustworthiness of a MINI ALL4 Racing resulted in back-to-back Dakar
victories in a years 2012, 2013, 2014 and 2015. In 2016, MINI won
a difficulty of All-wheel Drive Vehicles in this rally.

MINI also demonstrated in a FIA Cross-Country Rally World Cup how
one success leads to another. The initial win in a World Cup 2012 was
steady in 3 unbroken years (2013 – 2015). In 2017, a new
MINI John Cooper Works Rally participated for a initial time in this
foe and in a Dakar Rally. In 2018, it won a serve pretension in
a FIA Cross Country Rally World Cup.

John Cooper Works – a summary for impassioned pushing pleasure
in a MINI.

John Cooper Works oath superb opening not usually on the
foe track, though also on a road. Even behind in a 1970s, John Cooper
Works Tuning Kits for prolongation versions of a Mini were very
renouned and even behind afterwards a exemplary Mini versed with such special
comforts and components was means to uncover a many superb virtues
both visually and in technical terms. The same relates to a tuning
kits for a MINI Cooper S and a MINI Cooper successfully introduced
after a re-launch of a code and permitted in a marketplace underneath the
tag of John Cooper Works. The stream operation of John Cooper Works
accessories comprises lightweight amalgamate wheels, ventilated brake
disks, integrated tailpipes and other retrofit products for the
extraneous and a interior in a suitable preference for any model.

Furthermore, a performance-oriented impression of a code is
embodied by 4 intensely sporty MINI models. The many important
common underline of a comparison athletes is a power-unit and chassis
engineering successive from engine foe that is sum with the
aerodynamically optimised physique attributes. The impassioned athletes in the
small-car segment, a MINI John Cooper Works and a MINI John Cooper
Works Convertible, are powered by a 170 kW/231 hp four-cylinder turbo
engine. A 225 kW/306 hp four-cylinder turbo energy section delivers superb
opening attributes in a latest versions of a MINI John Cooper
Works Clubman and a MINI John Cooper Works Countryman.

In a anniversary year, another oath for impassioned pushing fun
and stark motor-sport passion is on a proceed to a starting line.
In a summer of 2019, a antecedent of a new MINI John Cooper Works
GP finished finish examination drives on vast foe marks throughout
a world. This automobile will also be powered by a four-cylinder engine
make-up in additional of 220 kW/300 hp. Its entrance with vast air
scoops, an eccentric pattern for a front and behind aprons and a
eminent roof spoiler gives an inkling of a outstanding
high-performance characteristics. During examination drives spin the
mythological North Loop of a Nürburgring, it indeed finished a lap
in rebate than 8 minutes.

 

4.     MINI all a proceed – always different.

      Customize to your personal taste.

Driving a MINI is not usually a matter of removing from A to B, but
rather an countenance of your possess personal style. And indeed, a many
options to customise a MINI give a fan a far-reaching operation of
opportunities in bringing out his – or her – personal ambience and
preferences. Offering a wider operation of comforts and highlights and
going into incomparable fact than any other manufacturer of little and
compress cars, MINI gives a patron a leisure to pierce out his or
her sold impression and choice on a car, an scarcely wide
operation of extraneous and interior colours, chair upholstery and trim
variants sourroundings a substructure for a personal pattern tailored
to a driver.

A serve indicate is that all a stream MINI models are available
with vast rarely appealing and worldly options straight
from a plant, again enhancing both pushing pleasure and motoring
comfort. The operation of Original MINI Accessories offers further
highlights, comprising exemplary motorsport record in John Cooper
Works components, comfort-oriented comforts such as an iPod interface,
comforts rarely unsentimental in bland use such as a roof shelve finished of
ultra-strong, eloxy-plated aluminium bars, or well-developed components
such as additional headlights and impracticable roof trim.

From something special to a one-off masterpiece: customisation
true from a factory.

The scarcely far-reaching operation of apparatus and appendage comforts offered
on a MINI reflects a clever recognition and vicious viewpoint of
a patron in selecting such a little reward car. Opting for a MINI,
a patron from a start expresses his or her clarity of special
values. He identifies with a automobile judgment which, some-more than any other,
offers pristine peace of romantic values and benefaction qualities. The
evil pattern and a observable impression of a brand,
forlorn pushing pleasure, reward peculiarity and modern, very
fit expostulate record form a symbiosis utterly singular in this
shred of a market. This well-developed position of a MINI comes out
even some-more clearly whenever any specific indication stands out from the
throng by a worldly and stylish features. Hence, a typical
MINI is not usually an well-developed vehicle, though in scarcely all cases a
genuine one-off masterpiece.

The far-reaching operation of options in customising a automobile is reflected right
from a start in a prolongation process. Every MINI is built
privately to a customer’s method during a MINI Plant in Oxford or at
a prolongation partner VDL Nedcar in Born, Netherlands. Every customer
is means to put together his or her MINI precisely to his or her
personal wishes. All prolongation and logistic processes are highly
flexible, catering for this far-reaching operation of variants right from a start.

Considering a vast options and apparatus of apparatus and, as a
result, a roughly gigantic operation of variants conceivable, it is
intensely doubtful that twin positively matching MINIs will leave the
plant within one and a same year of production. Customisation of the
exemplary Mini: special models for VIP customers, some-more energy straight
from a bureau for all drivers.

In a days of a exemplary Mini, usually utterly eminent or
abundant business had a choice to select matching customisation
comforts of this description true from a plant. Clearly, this small
though insubordinate performer right from a start arose a anticipation of
utterly smart aficionados, actors, conform designers, musicians
and even members of a Royal Family frequently expressing their demand
for customised versions of a Mini. Special paintwork and
utterly worldly apparatus comforts came right during a tip of
their list, British actor Peter Sellers, for example, fixation several
orders for utterly impracticable special versions of a Mini in
a 1970s. And in 1988 a member of a Brunei Royal Family also asked
for a Mini in Flower Power pattern tailored to his sold wishes
and of march reasonably tuned.

In a initial year of a exemplary Mini business already had the
choice of a Austin Seven and a Morris Mini-Minor, that however
usually differed in terms of their radiator grilles, their physique colour
and circle caps. The Riley Elf and a Wolseley Hornet afterwards finished their
entrance usually twin years after in 1961 as utterly stylish
versions of this new compress automobile with teenager modifications on the
outward and upgraded, eminent comforts inside. Plush carpets and
a genuine wooden dashboard exuded a genuine feeling of luxury.

Further physique versions assimilated a family a bit later, ranging
from a Van to a Pick-Up.

The common wish for additional energy was also over quickly, above all
by a commencement of sports automobile constructor John Cooper who had
already worked together closely with Alec Issigonis, a creator of
a Mini, during a initial expansion process. The initial Mini
Cooper delivering 55 instead of 34 hp finished a entrance in 1961,
with a 70-hp Mini Cooper S entering a marketplace another twin years
later. The Mini with involuntary delivery serve seemed during a
comparatively early indicate in 1965, holding on a streamer purpose in terms of
motoring comfort – generally as adult to that time usually cars aloft up
in a market, that is in totally conflicting segments, had offered
a choice of an involuntary transmission.

Very sporting, immature and trendy, or scarcely eminent – in the
mid-70s fans of a Mini had a eventuality for a initial time to
prominence sold characteristics of a exemplary Mini through
delicately configured book models. The initial of these special models
was a gradually designed Mini Limited Edition 1000 in 1976, with
serve variants holding adult a trend to flourishing customisation time and
again. In many cases these special cars were named after well-known
collection of London or famous streets, such as Piccadilly, Chelsea,
Knightsbridge or Park Lane.

In 1982 a Mini Mayfair cowed a streets for a initial time as
a utterly exclusive, top-end model. And following a re-launch
of a code in 2001, special versions of this little though dynamic
performer perplexed good courtesy time and again, a MINI Seven
bringing behind a normal indication nomination apparent from the
strange Mini, a MINI Checkmate highlighting above all a sporting
characteristics of this stretchable athlete.

Paintwork, roof trim, interior materials: customary MINI style
with border diversity.

The ideal farrago of a stream indication operation as good as a wide
choice of options in mixing customary and special comforts in the
stream MINI epoch produce a grade of customisation sourroundings the
benchmark even now in a difficult star of motoring. Apart from the
conflicting engine variants, a far-reaching choice of physique paintwork colours,
roof trim and soothing tip options, wheels and chair upholstery, interior
materials and trim elements offer even a many perceptive customer
all he or she desires to spin a applicable automobile into his or her
unequivocally personal one-off masterpiece. The specific apparatus packages for
any indication assent personal individualisation. They incorporate
resourceful facets elemental in a impression of any indication so that they
are utterly clearly highlighted on a extraneous of a vehicle
and in a interior – for instance sporting prowess, magnificence or
robustness. Additional comforts consolidate stripes for a engine bonnet
and counterpart caps in conflicting colours and patterns, a options of
Chrome Line and Piano Black for a extraneous and a lighting package, a
roof ship phony in anthracite and a Chrome Line for a interior.

The accessories operation also includes a choice of additional exterior
counterpart caps, side instruction indicator surrounds, wheel-valve caps and
doorway handles in conflicting designs, a tank tip in chrome, sport
stripes, carp stripes and special MINI stickers for affixing to the
doors. And final though not least, a choice of sold light-alloy
wheels rims permitted for specific models is once again stretched by a
array of options enclosed in a operation of accessories.

The opening components from John Cooper Works are perfectly
tailored to a characteristics and impression of MINI. The collection are
permitted as accessories and they proudly exhibit a prolonged lane record
of believe and stately tradition of both brands in engine sport.
The highlights consolidate John Cooper Works light-alloy wheels,
ventilated stop discs, fender trims, spoiler attachments, integrated
tailpipes, extraneous counterpart caps and side scuttles. Matching decor
trims, hand-brake lever, sports gearshift lever, interior counterpart caps
and feet mats emanate an even some-more sporting ambience in a interior.

Individualisation during a tip level: MINI Yours.

The options from a MINI Yours operation pave a proceed for a most
disdainful lane to resourceful individualisation. High-quality
materials, stylish pattern and accurate estimate to a unequivocally highest
standards characterize these factory-supplied apparatus of special
apparatus for a extraneous and interior of stream MINI models. They
are singular sold options and are permitted in apparatus packages
put together privately for any model.

The apparatus of special apparatus from MINI Yours are generally ideal
for defining transparent accents expressing exclusivity and stylish image
when formulating an sold automobile design. All a packages reflect
a British start and a reward impression of a brand. The
superb spin of component preference and a peculiarity of
craftsmanship brew together to emanate pattern infused with a clarity of
birthright and creativity, forging highlights in a entrance of the
vehicle. The MINI Yours button defines nonetheless another additional
matchless accent. The prolongation of MINI Yours options is carried out
in special prolongation processes desirous by exemplary workman craftsmanship.

The stream MINI Yours operation for individualising a exterior
comprises scarcely worldly paintwork options and impactful,
athletic, superb light-alloy circle rims in a model-specific
selection. The MINI Convertible also comforts a MINI Yours roof with a
woven Union Jack. Personal impression and a connoisseur’s clarity of
greatest peculiarity are achieved with a MINI Yours packages for the
interior. The MINI Yours Leather Lounge foe seats are upholstered
and domestic in oppulance well-spoken leather. Perforation technology
integrates a exemplary Union Jack pattern in a headrests. The MINI
Yours Interior Styles are tailored to compare specific models and
contain backlit surfaces, with light spots varying a colour to suit
a ambient light conditions. Visible and discernible exclusivity also
characterize a MINI Yours sports leather steering circle finished in
oppulance soothing nappa leather, a anthracite seams and spokes in
high-gloss Piano Black.

MINI Yours Customised: From strange to personalised tradition special.

The MINI Yours Customised operation gives business a eventuality to
impression comparison retrofit products with a pattern they have selected
themselves and renovate their possess automobile into a personalised
patron special. The innovative package has been postulated for
vast MINI models in Europe and other vital markets given 2018. The
product operation of MINI Yours Customised comprises a informed side
scuttles for a side indicators, ambience trims for a interior on the
newcomer side, LED entrance sills and LED doorway projectors.

The retrofit collection postulated in a product operation of MINI Yours
Customised can be selected, styled and systematic by business in an
Online Shop dedicated to a new range. The individualised products
are subsequently finished regulating innovative prolongation procedures
such as several 3D duplicate processes and laser inscription. The
modernized prolongation processes assent accurate doing of
customers’ wishes. The away styled products are supplied
within a few weeks. They are designed so they can afterwards be integrated
in a automobile by business themselves or by participating MINI
use partners. 

 

5.  Traditional values and difficult diversity.
Concept and technology.

The careful compress automobile has a good future! Precisely this was the
elemental suspicion and truth in building a exemplary Mini. The
pattern was to brew compress extraneous measure and generous
expanse within a interior, gentle and sporting driving
poise as good as fuel-efficient energy units likewise
characterising a new extra-small indication from British Motor
Corporation (BMC). It was a Suez Crisis in 1956 streamer to severe
cut-backs in oil supply that stirred BMC to allot automotive
operative and constructor Alec Issigonis with this severe task.
Today, on a other hand, a query for potency has spin a
ubiquitous need in open life, this compress automobile from Great Britain again
gift a many convincing answer to this challenge. 60 years ago,
a insubordinate pattern component of a exemplary Mini sum the
substructure for border interior space on a minimal footprint. The
difficult reinterpretation for artistic use of space and unsurpassed
pushing fun finished a MINI a strange in a reward shred of small
cars when it was launched in 2001. Today, a MINI code is the
summary of scintillating pushing in a civic trade sourroundings and
beyond. In future, a code will brew electromobility and a unique
romantic believe with a new MINI Cooper SE. It is shaped on the
MINI 3 Door and combines internal zero-emission pushing with premium
peculiarity and eminent design.

The exemplary Mini: an inventive judgment for fit use of
space, superb reserve on a road, and autarchic economy.

Engineering qualities of a tip description already served on the
exemplary Mini to produce truly superb and technically superior
solutions. The initial indicate is that Alec Issigonis opted for a
front-wheel-drive judgment with a engine propitious diagonal during the
front. This principle, now undying as a customary solution
for compress cars, was admittedly not totally new during a time, but
had never before been used so consistently to encourage driving
poise and a fit use of space as it was in a classic
Mini. The specific arrangement of a ten-inch wheels right during the
corners of a automobile serve served to encourage both pushing behaviour
and a fit use of space. Wheelbase totalled 2.03 metres or
79.9″, altogether length was 3.05 metres or 120.0″, width
totalled 1.41 metres or 55.5″, and a tallness of a exemplary Mini
was 1.35 metres or 53.1″. And a many critical indicate was that
80 per cent of a space assigned by a automobile – a “footprint” on the
road, as it were – was usually for a passengers and their luggage.

The body-in-white of a exemplary Mini weighed a little 140 kg or 309
lb. But during a same time a bodyshell gift a customary of torsional
rigidity utterly well-developed behind afterwards – rigidity ensured by a two
sills fluctuating from front to rear, a lightweight hovel in a middle
of a automobile holding adult a dull system, and a circle arches.

Extending diagonal from left to right, a clever bulkhead between
a engine dungeon and a newcomer cell, a clever crossbar
underneath a front seats, and a behind bulkhead streamer to a luggage
dungeon all contributed to this torsional stiffness. With this
kind of fortitude and rigidity built in from a start, Alec
Issigonis and his organisation of engineers were means to give a exemplary Mini
slim roof pillars and vast windows around a newcomer cell,
assisting to raise both all-round prominence and a feeling of space.
The preference that engine to use in this new little automobile was no problem,
with BMC opting for an updated chronicle of a Series A energy unit
already featured in a mythological Morris Minor.

This four-cylinder came with a crankshaft regulating in 3 bearings,
over valves operated around tappets and a camshaft during a bottom
regulating on a same side as a intake and dull ducts. The fuel/air
rebate was postulated by semi-downdraught carburettors, with an
electric fuel supply siphon being propitious right from a start. Issigonis
and his organisation therefore reduced engine ability to 848 cc and cut back
engine outlay to 34 hp during 5,500 rpm. Indeed, this kind of engine speed
alone was utterly startling during a time, with usually racer sports
cars achieving continual engine speed of this customary behind in the
late ‘50s. Yet a serve creation was a arrangement of the
four-speed primer gearbox underneath a engine and directly between the
wheels, giving a engine and delivery a common oil circuit. This
left adequate space underneath a carp for a radiator during a side as
good as a steering and subordinate units.

The birth of that go-kart experience.

Issigonis and his organisation also took a new proceed in a transmission
of power, that is on a drivetrain. Since a propeller shafts used
adult to that time tended to inhibit out of line underneath vital steering
lock, Issigonis motionless to use homokinetic joints for a initial time
in an automobile. These joints were finished adult of a spin bearing
surrounded by 3 cages, twin of that were connected, respectively,
with a incoming and effusive expostulate shafts. This, in turn, authorised a
sufficient steering angle though exaggeration or undue articulation,
significantly shortening a outcome of expostulate army on a steering. And
this, in turn, set a substructure for a go-kart feeling of the
mythological Mini to this unequivocally day.

To revoke a army behaving on a light and compress monocoque steel
bodyshell, a engineers mounted a whole drivetrain, steering and
cessation on a subframe. The eccentric wheels during a behind were also
mounted on a subframe, giving a exemplary Mini positively excellent
directional stability. The other components on a cessation likewise
came with a far-reaching operation of technical highlights, Issigonis replacing
a common coil, torsion or root springs by rubber suspension. To be
specific, this was a structure finished adult of twin cones with a covering of
rubber in between. The tip cone was bolted resolutely to a subframe, the
reduce complacent on a circle mount. With rubber apropos increasingly
tough underneath augmenting pressure, this gave a exemplary Mini a
on-going cessation set-up. Indeed, a properties of this spring
element were so good that little telescopic dampers valid to be quite
sufficient. And to give a dampers a well-spoken and glorious response, they
were fixed outward on tip wishbones during a front and longitudinal
control arms during a rear.

Extra comfort: Hydrolastic cessation and involuntary transmission.

In 1964 Issigonis placed a importance on incomparable comfort and motoring
refinement, introducing an early form of self-levelling on a Mini.
To be specific, this was a new Hydrolastic cessation carried over
from BMC’s incomparable saloons and mutated for a little automobile segment. This
singular cessation came with cylinders roughly a stretch of a one-litre
oil can on any circle comprising a springs and dampers and regulating a
frost-resistant H2O mixture as a check fluid. On a Hydrolastic
element a hydraulic chambers on a front and behind circle dampers were
connected to one another by vigour hoses on any side of a car. So
whenever a front circle ran over a strike on a road, some of the
hydraulic liquid was pulpy into a “partner” cover on a rear
axle, lifting adult a physique somewhat also during a behind (and, of course,
also in a conflicting direction).

While this innovative element supposing a elementary pattern for
unchanging self-levelling of a car’s body, it never became a lasting
success and was taken out of prolongation after 7 years. Issigonis
and his organisation followed a instance of incomparable cars in upmarket segments
also in other areas, seeking utterly mostly to grasp an even higher
customary in a Mini. A good instance is a involuntary transmission
introduced as an choice in 1965 and creation a exemplary Mini one of
usually unequivocally few little cars permitted during a time with such a “luxury”.
An even some-more poignant cause was that a involuntary transmission
holding adult frequency any some-more space than a compulsory primer gearbox
came with 4 brazen gears, while many oppulance cars during a time had
usually 3 gears.

Sales of a exemplary Mini exceeded a figure of one million units
usually 6 years after a automobile had finished a debut. By this time the
operation comprised not usually a twin strange models, a Morris
Mini-Minor and a Austin Seven, though also a Mini Van, a Mini Pick-Up
as good as a Morris Mini-Traveller and Austin Seven Countryman
estate models apportionment consistently to offer even some-more space inside the
car: While a Traveller and Countryman were usually 25 centimetres or
not utterly 10″ longer than their sold counterparts, they
were scarcely versatile transporters interjection to their wheelbase
extended by 10 centimetres or 3.9″ and their twin doors during a rear.

Small engine, poignant intensity for serve development.

John Cooper, a sports automobile constructor who recognized a great
intensity of this insubordinate little automobile unequivocally early on, is a male we
contingency conclude for giving a engine of a Mini creatively cut back
intentionally to 34 hp a lot some-more energy usually twin years after a car
finished a debut. Engine ability of a GT indication built in a small
array during Cooper’s commencement was augmenting to 997 cc, with cadence up
from 68.3 to 81.3 millimetres (2.69–3.20″) and gimlet down from
62.9 to 62.4 millimetres (2.48–2.46″). The concentration ratio was
lifted from 8.3 to 9.0, serve comforts being a incomparable intake
valves and twin carburettors.

The dull opening was serve lengthened and a crankcase
reinforced to take adult a additional energy of a engine.

Cooper also altered a delivery ratio of a sold gears in
method to give a automobile a aloft speed in any gear, a initial Mini
Cooper with a 55 hp energy section now reaching a tip speed of 136 km/h
or 84 mph as opposite to a “regular” 120 km/h or 75 mph. And being a
obliged man, Cooper also upgraded a car’s brakes, fitting
seven-inch Lockheed front brakes on a front wheels.

The Mini Cooper S introduced in 1963 shortly valid that even with these
modifications a four-cylinder had not nonetheless reached a limit. This
time engine ability was augmenting to 1,071 cc, providing maximum
outlay of 70 hp. Naturally, this additional energy also meant aloft speed,
in this box with an boost to 160 km/h or 99 mph, that is why
Cooper once again upgraded a brakes, augmenting front hole to
7.5″ and boosting a stop energy of a Mini Cooper S by means
of a stop servo.

The array chronicle of a exemplary Mini was also upgraded for more
energy in 1967, an boost in ability to 998 cc giving a engine an
suitable boost in border torque from 44 to 52 newton-metres (32–38
lb-ft) and an boost in border outlay by 4 hp to 38 horsepower.
This chronicle of a four-cylinder was introduced from a start on the
sister indication of a exemplary Mini launched in 1969, a new Clubman, as
a automobile was called, being 11 cm or 4.3″ longer and a Estate
chronicle measuring accurately 3.40 metres or 133.9″ in length. Width,
tallness and wheelbase, on a other hand, were accurately a same as on
a exemplary Mini.

A serve new indication introduced during a time as a inheritor to the
Mini Cooper was a Mini 1275 GT, a tip indication in a Clubman series
powered by a 59-hp 1.3-litre four-cylinder. This engine was after also
featured in a exemplary Mini and was shortly upgraded to an even more
poignant 63 hp. The 1.0-litre though remained in a range
until 1992, after that all models were versed with a 1.3-litre
fuel injection engine already featured given Oct 1991 in a Mini
Cooper and as of Aug 1994 also in a Mini, above all due to
flourishing mandate in glimmer management.

Making a new start with normal values.

Considered simply on paper, a MINI Cooper and a MINI One bringing
behind a famous code in 2001 had frequency any estimable comforts in
common with a exemplary Mini. Much stricter reserve standards,
significantly incomparable final in terms of motoring comfort, and
mint technical potentials authorised and compulsory solutions Alec
Issigonis and his organisation would not even have dreamt of in their days.

The MINI and a forebear though share some fundamental
highlights and comforts clearly borne out from a start in a new
indication and voiced by a car’s evil design. A further
indicate is that a MINI was grown from a start as a revolutionary
new little car. And like a exemplary Mini, a new indication once again
featured innovations in record giving a MINI a singular qualities.

Re-interpretation of normal values serve gave a MINI its
observable impression right from a start, building a station as a
childish automobile transcending all amicable classes and rarely fascinating the
star over. The exemplary Mini in a day finished a significant
grant in introducing a component of front-wheel expostulate and the
energy section propitious diagonal during a front, creation this a standard
resolution for utterly compress cars. The MINI, in turn, likewise
came with brief physique overhangs, a prolonged wheelbase, the
one-wheel-at-each-corner position and a low centre of sobriety as ideal
mixture for intensely stretchable handling. Once again, therefore, the
MINI re-defined a customary of best potency in a use of space
and border pushing pleasure in such a little car.

The quantum jump into a new epoch of technology.

Implementing this concept, it was apparently essential to use a most
modernized and worldly technology. And clearly, four-cylinder
energy units displacing 1.6 litres, with 16 valves and an aluminium
cylinder conduct were accurately a right successors to a Series A
engines creatively featured in a exemplary Mini.

Where 34 hp was still sufficient in 1959, a right kind of energy was
now 66 kW/90 hp in a MINI One and 85 kW/115 hp in a MINI Cooper.
And while a exemplary Mini with a homokinetic joints for conveying
energy to a wheels and rubber springs set new standards in suspension
record during a time, a MINI with a McPherson front axle
featuring spindle shafts equal in length and a multi-arm behind axle
serve positively singular in this shred also introduced a new benchmark.

Disc brakes on all 4 wheels, a anti-lock stop element including
CBC Cornering Brake Control and EBD Electronic Brake Force
Distribution featured as customary also noted this quantum jump into a
new era. As an choice a MINI was also permitted from a start with
ASC+T Traction Control and DSC Dynamic Stability Control.

The MINI also took on a tip position in a shred right from the
commencement in terms of pacifist safety. Indeed, with a extremely
quick newcomer cell, frontal and side airbags as good as optional
conduct airbags during a side, a spin of reserve supposing was absolutely
outstanding. And final though not least, a Tyre Defect Indicator
serve featured as customary was an creation never seen before in

a little and compress car. As an choice to a five-speed
primer gearbox, a MINI was permitted with gigantic CVT automatic
delivery incorporating a Steptronic function. Using a steel drive
belt regulating on dual-conical pulleys, this delivery fed engine
energy by invariably non-static delivery ratios to a front
wheels, while maintaining 6 organization delivery ratios in a Steptronic mode.

A corner control section for a engine and transmissions served both in
a involuntary and a Steptronic mode to give a motorist a ideal
delivery ratio underneath all conditions. As an choice there were also
Steptronic switches on a steering circle enabling a motorist to shift
gears manually though holding his hands off a steering wheel.

It did not take MINI prolonged – to be accurate usually until Jan 2002 –
to pierce adult to an even aloft spin of pushing pleasure, a most
comprehensive indication in a operation ensuring fascinating opening even
faster than with a exemplary Mini and distant aloft to a 70-hp forerunner.

This new high-performance indication was a MINI Cooper S powered by a
120 kW/163 hp four-cylinder compressor engine and featuring both a
sports cessation and a six-speed primer gearbox as standard. The
first-ever MINI powered by a diesel engine saw a light of day just
one year later, a MINI One D providing a many modernized rendition
of a rarely fit four-seater truth that creatively led to
a expansion of a exemplary Mini: Displacing 1.4 litres out of four
cylinders, this all-aluminium energy section featuring common rail fuel
injection and an dull gas turbocharger gift an plenty
55
kW/75 hp.

The new book of a MINI: From a strange to the
original.

The difficult qualities of a world’s initial reward little automobile were
emphasised even some-more emphatically when a new book of a MINI was
launched in Nov 2006. Under a pointer “From a strange to the
original”, vast sum moulding a manifest entrance of a MINI
were refined. The sporting virtues of a compress aristocrat of curves were
a sold concentration with even some-more heated highlighting. At a same
time, insurance for a occupants was serve optimised.

New, even some-more comprehensive and, during a same time, distant some-more efficient
engines together with a serve extended cessation technology,
served to redefine pushing fun so customary of MINI. The MINI Cooper S
with a 124 kW/175 hp energy section and a 88 kW/120 hp MINI Cooper
models permitted during marketplace launch from a start anxious aficionados
everywhere by their extended pushing opening sum with
significantly incomparable fuel economy and glimmer values. Both engines
had a ability of 1.6 litres, and a twin-scroll turbocharger and
proceed petrol injection were obliged for delivering a high
outlay of a MINI Cooper S. The energy section of a MINI Cooper was
propitious with wholly non-static valve control. Later on, this was also
consecrated in a 1.4 litre engine generating 70 kW/95 hp mounted in
a MINI One. Turbocharging and common rail proceed injection generated
superb potency in a diesel engines. The MINI Cooper D
powered by 82 kW/112 hp was followed in quick duration by a MINI
One D generating 66 kW/90 hp and a MINI Cooper SD with 105 kW/143
hp. Finally, a MINI One powered by a 55 kW/75 hp engine was sum to
a operation as an entry-level model. The layer of comparison contestant was
taken on for a initial time by a MINI John Cooper Works with a turbo
engine make-up 155 kW/211 hp and specific cessation technology.

In an suitable multiple on any model, a technologies offered
as customary enclosed Brake Energy Recovery, Auto Start/Stop, a
gearshift indicate indicator, Electric Power Steering, a
volume-flow-controlled oil pump, as good as on-demand coolant pump.
All variants of a MINI now come as customary with a six-speed manual
gearbox, with discretionary six-speed involuntary delivery enabling the
motorist to change gears manually around paddles on a steering wheel.

The vast choice in a engine portfolio was shortly protracted by
well-developed farrago in a MINI indication range. Almost accurately one year
to a day after a launch of a new indication generation, a operation was
stretched by a MINI Clubman with a wheelbase extended by eight
centimetres and a two-part behind door. In 2009, a new epoch of the
MINI Convertible came along. And as if this wasn’t enough, both the
two-seaters MINI Coupé and MINI Roadster enabled a jaunty prowess
customary of a code and open-top pleasure to be gifted in a
utterly precisionist proceed from 2011 onwards. In parallel, a MINI
Countryman presented in 2010 and a MINI Paceman permitted from 2013
cowed a reward compress segment. The ALL4 all-wheel drive
grown privately for MINI was consecrated in these twin models for the
initial time. The element is shaped on an electromagnetic centre
differential and this enabled a energy to be variably distributed
between a front and behind axles.

The latest generation: Even some-more pushing fun, potency and
reward quality.

In 2014, a stream epoch of a MINI lined adult during a start
with a renewed evolutionary and modernized design, new expostulate technology
and a vast array of innovative apparatus features. Engines with MINI
TwinPower turbo record and also a newly grown gearbox have
given afterwards augmenting a scurry capability of a MINI while during the
same time ensuing in reduced fuel consumption. Depending on the
engine, a customary 6-speed gearbox can be transposed by a 7-speed
Steptronic gearbox with twin purchase or an 8-speed Steptronic gearbox.
An additional encouragement to potency is supposing by a optimised
weight and a softened aerodynamic characteristics. The choice of an
adaptive cessation is permitted for a initial time. MINI Driving
Modes is a choice permitted for a initial time in a new MINI.
Adaptive cessation influences a evil curves for the
accelerator pedal and steering characteristics as good as a shifting
characteristics of a involuntary delivery and a check tuning.
The new doing judgment comprises an instrument cluster on the
steering mainstay and optionally a MINI head-up display. The collision
and walking warning with city braking function, a driving
partner and parking assistant, and a reversing camera
significantly raise a choice of motorist assistance systems. Once
again, a MINI also takes a streamer purpose among competitors in the
area of networking record and digital services.

Already in a successive year, a indication operation was again stretched by
a totally new physique chronicle for a MINI. For a initial time, the
British code has a five-door chronicle in a shred of little cars.
With a wheelbase extended by 72 millimetres, a MINI 5 Door offers
passengers in a front significantly some-more legroom alongside
gentle entrance and exit. Since 2016, a operation in a small-car
shred has been finished by a new MINI Convertible.

The open-top four-seater is now versed with an all-electric opening
and shutting resource for a fabric roof. An intensely jaunty model
chronicle was also grown for a exemplary bodywork several of the
MINI 3 Door and for a MINI Convertible. The MINI John Cooper Works
and a MINI John Cooper Works Convertible are any powered by a new,
170 kW/231 hp turbo engine.

The new MINI epoch is represented by twin models in a premium
compress segment. A choice of 3 petrol and 3 diesel engines is
postulated for a new MINI Countryman. The modernized ALL4 all-wheel
expostulate element is also permitted as an option. Series apparatus includes
energy delivery to all 4 wheels in a comparison athletes MINI John
Cooper Works Clubman and MINI John Cooper Works Countryman, that are
powered by a 225 kW/306 hp turbo engine in a latest version.
Furthermore, a MINI Cooper S E Countryman ALL4 (combined fuel
consumption: 2.1 – 1.9 l/100 km; sum electricity consumption:
13.9 – 13.5 kWh/100 km; sum CO2 emissions: 47 – 43
g/km) paves a proceed for zero-emission pushing fun. The initial plug-in
hybrid indication from MINI is powered by a three-cylinder petrol engine
and an electric engine that together beget a sum system
outlay of 165 kW/224 hp.

Electromobility in a MINI style: The new MINI Cooper SE.

 The MINI code has now been a summary of
scintillating mobility in a civic trade sourroundings for a past
60 years. In future, a code will incorporate internal zero-emission
pushing in civic trade with a singular romantic experience. The new
MINI Cooper SE (combined energy consumption: 0.0 l/100 km; combined
electricity consumption: 16.8 – 14.8 kWh/100 km; combined
CO2 emissions: 0 g/km) will be finished in series
prolongation during a British plant in Oxford from Nov 2019. This is
a brand’s initial all-electric powered indication and it is a genuine MINI
by and through. The automobile judgment is shaped on a MINI 3 Door.
The dimensions, design, permitted space and interior ambience of the
new MINI Cooper SE are clearly successive from a conventionally powered
vehicle. The enlargement of a indication operation by an all-electric version
was already reflected in a expansion of this vehicle.

Instead of a petrol or diesel engine, an electric engine is mounted
underneath a carp of a new MINI Cooper SE. The extemporaneous power
expansion of a 135 kW/184 hp electric motor, a front-wheel drive
customary of a code and innovative Dynamic Stability Control with
actuator-related wheel-slip rebate support a new MINI Cooper SE
in achieving a unmistakeable lively famous as a go-kart feeling
that is viewed here as a utterly heated experience. The
motor’s model-specific lithium-ion battery permits a operation of 235 to
270 kilometres. The high-voltage battery is configured low in the
automobile building so that there are no restrictions on a volume of the
container dungeon compared with a conventionally powered MINI 3 Door.

 

6.   From a Original to a Original.
The MINI Design.

Innovativ, Innovative, unmistakable, stylish – and relocating time and
again. Just like a exemplary Mini, a MINI stands for singular design
providing mint answers to a hurdles of a time. Creating
a exemplary Mini, constructor Alec Issigonis and his organisation had
succeeded in re-defining a whole truth of a little and
compress automobile in 1959. Developing a MINI, his successors, as it were,
re-interpreted a judgment of border interior space on smallest road
aspect in modern, benefaction style.

The result, sum roughly 4 decades apart, was twin cars of
autarchic impression proudly presenting their singular qualities in a truly
observable manner. Both behind afterwards and today, stirring driving
characteristics and overwhelming pattern emanate one finish section as
a pointer of eminence of an whole brand. The starting indicate for the
pattern of a exemplary Mini was a prophesy following transparent targets:
smaller than all models constructed so distant by British Motor Corporation,
a new automobile was still to produce sufficient space for 4 occupants
and their luggage. Clearly, therefore, Issigonis focused on economy of
space as a elemental caring in a expansion process.

At a same time, he wished to offer an innovative answer to the
little and compress cars already permitted on a marketplace in Europe,
following his component that a good operative should never ever copy
a competition.

A transparent prophesy and a right concept: a substructure for the
exemplary Mini.

To produce as many space as probable for a occupants on a car’s
unequivocally little footprint, even a technical comforts and components of
a exemplary Mini had to be altered together. The ideal judgment making
this probable from a start was of march a engine propitious during the
front in and with front-wheel drive. But that alone was not
adequate for Issigonis. For while there was adequate space for a
four-cylinder energy section underneath a brief bonnet, this was only
given Issigonis propitious a engine diagonal and placed a gearbox
underneath a expostulate unit. Certainly, an innovative interpretation of the
“form follows function” component is still one of a wilful factors
in a pattern of a MINI to this unequivocally day.

Issigonis set onward all these skeleton and configurations not in long
papers and studies, though rather in a horde of drawings and personal
sketches. Indeed, he had already succeeded in compensating for his
rather singular aspiration for arithmetic during propagandize and university
by his glorious drawings. And now these drawings became the
evil streamer of this inventive operative and constructor.

With usually a few strokes of his pencil he was means to emanate visions,
illustrate solutions for difficult technical problems, and therefore
rise incomparable energy of self-assurance than even a many relocating speaker
in a minute technical lecture. Issigonis’ roughly foul euphoria
was also voiced by a fact that he mostly did his blueprint on paper
table-cloths or menu cards, given his notepad was already full.

One of a legends benefaction around a exemplary Mini is a story
of a pattern blueprint finished by Issigonis on a paper napkin of a hotel
grill after used for a initial “official” breeze on a drawing
house in Issigonis’ construction office. In a march of 1958 both
a extraneous and a interior of a Mini took on their final shape.
Striking comforts after to spin evil of a exemplary Mini
were a physique row seams between a wings and a bodyshell facing
to a outside.

The reason for this sold underline was utterly simply money:
welding seams confronting to a outward were a lot cheaper in production.
The second underline customary of cost-oriented prolongation also clearly
manifest from outward was a doorway hinges on a outward of a doors
themselves. And a motorist who was not means to make do with the
luggage dungeon gift ability of 195 litres or 6.8 cubic feet,
was means to utterly simply leave a foot lid open – given a lid was
hinged during a bottom, it served conveniently as a “tray” even taking
adult massive objects fixed some-more or rebate safely in position. Indeed,
this was not even a tip tip, given high-gloss brochures presented
this lengthened loading ability in desirable pictures.

The interior naturally also followed a car’s minimalist philosophy:
A elementary wire served to open a doors and a common dashboard in
front of a motorist and newcomer was transposed in a exemplary Mini by
a little shelf. Right in a center was a centre instrument, the
speedometer and mileage opposite as good as a fuel gauge, with two
toggle switches for a shade wipers and a lights right below.

Despite vast minute changes and modifications, a elementary shape
of a exemplary Mini remained unvaried for no rebate than 41 years. In
a march of time this insubordinate little automobile became a exemplary in
a story of a automobile, a undying masterpiece comparison in 1995
by a readers of Autocar, a British automobile magazine, as a “Car of
a Century”. Like a pushing behaviour, a customary demeanour of the
exemplary Mini remained a ideal pattern of a car’s impression over
years and decades, eventually providing a starting indicate for the
pattern of a difficult MINI.

Creating a MINI: brand-new, though with observable roots.

Back in a mid-1990s, shortly after BMW had taken over Rover Group,
a initial skeleton were deliberate for a new chronicle of this unique
compress car. A investigate of a MINI Cooper was a presented during a 1997
Frankfurt Motor Show, creation it utterly transparent from now on that this was
not going to be merely a duplicate of a exemplary model, though rather a
difficult interpretation of a Mini judgment so abounding in tradition.
Indeed, this judgment automobile sum a exemplary values of a classic
Mini with a final finished of a difficult automobile on a threshold to
a 21st century.

A fantastic sports automobile judgment had already been presented during the
commencement of a year on a arise of a Monte Carlo Rally. Thirty
years after a exemplary Mini had won a Monte Carlo Rally a last
time, this two-seater, right-hand-drive mid-engined ACV 30
(Anniversary Concept Vehicle) investigate unequivocally strike a headlines not
usually on comment of a truly comprehensive and robust proportions.
Rather, a investigate also finished it utterly transparent how a pattern comforts so
evil of a exemplary Mini – such as a hexagon radiator
grille and a vast spin headlights – could be carried over into a
difficult automobile concept.

So a doubt is obvious: What would a ideal little automobile demeanour like
when carrying brazen a ideas and beliefs of Sir Alec Issigonis,
that inventive constructor, from a 1950s into a 21st century, with
all a technical options and patron preferences of these modern
times? Looking for an answer to this doubt was positively a
earnest endeavour right from a start, utterly as neither
a expostulate judgment of a exemplary Mini nor a probably unvaried look
had mislaid any of their attract over a duration of approximately 4 decades.

Precisely this is given a MINI Project Team run creatively by Frank
Stephenson and after by MINI Chief Design Gert Volker Hildebrand
trustworthy good stress to conveying not usually pattern details, but
also a elemental suspicion from a early years of a exemplary Mini to
these difficult days of motoring. The MINI was also to be a singular car
gift plenty space for 4 with their luggage, featuring an
careful expostulate concept, and braggadocio pushing and doing qualities
no other indication in this shred was means to offer.

At a same time a expansion engineers naturally also considered
a high customary of comfort now taken for postulated as good as a most
perfectionist reserve requirements. The result, obviously, was once again a
insubordinate new little automobile oriented in any honour to a needs of
a times and during a same time grown and finished according to
a peculiarity standards of a streamer reward brand.

Design comforts and pattern icons.

This peace of a targets set by a expansion engineers and the
elemental values of a judgment is reflected in a singular design
authentically visualising a common impression common by a classic
Mini and a MINI and borne out by a pleasing play on lines and
joints, circles and ellipsoids.

With a automobile measuring 3.63 metres or 142.9″ in length, the
altogether blueprint and proportions, including brief overhangs front and
behind expressing a stretchable doing of a MINI by a exterior,
were all defended as a true delivery of a exemplary Mini. The
exemplary resolution of a automobile into 3 sections – a tangible body,
a window graphics surrounding a whole automobile as a kind of band,
and a roof ostensible to float in space – was taken adult again in a
difficult rendition. The shoulder line extends from a headlights across
a robust shoulders all a proceed to a C-pillars, where a roof is
closer to a physique than upfront on a A-pillars. This creates side
window graphics opening adult to a front and clearly emphasising the
forward-pushing suit and a sportiness of a car.

Features customary of a code and already observable on a classic
Mini were also re-interpreted on a new model. As an example, a
difficult delivery of a hexagon radiator grille and a round
headlights now no longer surrounded by a wings, though rather
integrated in a engine dungeon lid, assistance to give a MINI its
customary face so evil of a brand.

The side instruction indicator surrounds apportionment on a MINI to
heed a sold indication variants, are also concurred as
genuine icons in design. In particular, a side indicators beam the
eyes of a onlooker to a corner on a engine dungeon lid of the
MINI unconditional behind during an angle like a corner on a side panels of
a exemplary Mini. The behind light clusters station honest also serve
once again as a comprehensive pointer of eminence now featuring a
worldly chrome support on a MINI. Indeed, this is once again a
transparent memory to a exemplary Mini that always boasted a chrome
look, consistently rejecting a overflow of cosmetic in automobile
pattern of a ’70 and ’80s.

Last though not least, a unequivocally concave, three-dimensional and powerful
pattern of a rims again takes adult and reflects a impression of the
exemplary Mini, even if a wheels are now larger, wider, and come on
runflat tyres.

The interior of a MINI is serve observable in a design, the
Centre Speedo in a center of a dashboard bringing behind a
evil underline of a exemplary Mini and enhancing this demeanour to
emanate a truly singular pattern element. Up to 1968 a speedometer on
a exemplary Mini was also a executive instrument which, by its
looks alone, supposing wilful impulse for conceptualizing a surrounds
on a MINI’s control units and switches.

Further, singular highlights come from a spin atmosphere vents and the
elliptic categorical elements on a doorway linings reflecting a design
denunciation of “circular elements” so customary of a MINI and also to be
dignified on a exterior. More than ever before, a stream fortes of
a MINI come out on a pattern of a latest indication generation
introduced in a autumn of 2013. Again following a truth of
“From a Original to a Original”, both a elementary pattern and the
singular sum of a automobile were revised and upgraded in a second
epoch in a painstaking, evolutionary process.

The comprehensive position of a automobile on a vast and robust wheels now
emphasises a sporting impression of a MINI even some-more convincingly.
The Centre Speedo is even incomparable than before even, now framed by a
lighting band, and offers space for a arrangement of a navigation
system, again providing those observable highlights so customary of
a brand. Like a exemplary Mini, a MINI, interjection to a harmonious
and ideally offset altogether concept, arouses a feeling of affection
and roughly adore during unequivocally initial sight. To a vast border this is
attributable to a deftly integrated codes of “human body
archetype” pattern language: Through a proportions and friendly
mimicry, a MINI arouses a protector’s instincts. The powerful
shoulders of a car, in turn, secrete a clarity of reserve and security,
and a physique itself is characterised by a gently issuing shapes.

New opportunities: a MINI Concept.

Through a pattern truth alone, a MINI allows up-to-date,
ongoing expansion of all comforts so customary of a code while
maintaining a own, singular character. This starting indicate also provides
a smashing eventuality to lift over a pattern denunciation so typical
of MINI to innovative automobile concepts fluctuating a operation and wealth
of a MINI indication family. The suspicion to benefaction MINI in a new context
was demonstrated for a initial time in a fascinating investigate in 2005,
when a MINI Concept finished a star entrance during a Frankfurt Motor Show.

Presenting this singular study, MINI paved a proceed to a brand-new
difficulty of cars re-interpreting a exemplary sharpened stop judgment in
difficult style. The MINI Concept therefore took adult normal design
philosophies already borne out in a 1960s in a guise of a Morris
Mini-Traveller and a Austin Mini Countryman, requesting these
philosophies to modern-day mandate and therefore presenting new
options in a physique pattern and functionality of a MINI. Following
a pointer “Travel a World”, a MINI Concept was presented in a
sum of 4 renditions, any highlighting specific facets of the
MINI code and focusing on a place where a cars were being
presented: In Frankfurt a importance was on elegance, during a 2005
Tokyo Motor Show a judgment indication highlighted a British origins of
MINI. At a 2006 North American International Auto Show in Detroit
a importance was on wintersport, and during a 2006 Geneva Motor Show the
MINI Concept paid reverence to a mythological success of a code in motorsport.

In all cases a judgment automobile boasted a truly innovative door
arrangement revolutionising a use of and entrance to a car’s
interior: At a behind a designers introduced a Splitdoor
pattern shaped on a exemplary doorway arrangement of a Morris
Mini-Traveller and a Austin Mini Countryman. This two-piece rear
doorway with any doorway component hinged distant to a outward and opening
outwards gift utterly inexhaustible entrance to a luggage
dungeon of a MINI Concept – a component shortly thereafter
presented for a initial time in a prolongation chronicle of a MINI.

The MINI family grows: introduction of a MINI Clubman.

The 2007 Frankfurt Motor Show noted a star entrance of a MINI
Clubman that has been enriching a indication family ever since. Compared
directly with a MINI, a MINI Clubman offers 24 centimetres or
9.45″ some-more physique length and 8 centimetres or 3.15″ longer
wheelbase apportionment wholly to raise legroom during a rear.

On a MINI Clubman a driver’s and front passenger’s doors are
supplemented not usually by a Splitdoor during a rear, though also by an
additional opening on a right side of a car. This additional door
on a right, a Clubdoor opening conflicting a instruction of travel
like a manager door, offers passengers sitting on a behind seats of the
MINI Clubman gentle and permitted entrance to a behind passenger
area. In a side perspective a MINI Clubman is characterised by a dynamic
crowd figure sum by a interplay of a shoulder line rising
adult somewhat to a behind and a plane roofline.

Up a A-pillars, a MINI Clubman is matching to a “regular”
MINI. It afterwards gains a singular demeanour by a longer wheelbase and
longer roofline fluctuating true behind to a high behind end.

Yet a serve special underline is a slight boost in a roof
flanks fluctuating on both sides from a A- all a proceed to the
C-pillars along a whole length of a roof and referred to as the
Dune Line. This gives a roofline a truly exciting, eye-catching
“sweep” and raises a tallness of a car’s side by approximately two
centimetres. As a result, a proportions of a MINI Clubman are
utterly well-spoken and well-balanced also from a side.

Like a exemplary Mini, a MINI is also permitted with contrasting
colours on a roof – and indeed, this sold pointer of distinction
is of good stress on a MINI Clubman, where, detached from the
roof, a C-pillars also come in a resisting colour systematic by the
patron to give a Splitdoor during a behind an additional optical
effect. Ultimately this gives a automobile a unequivocally compress demeanour during a rear
and adds to a individual, singular entrance on a road.

MINI Convertible: consistently open, MINI all a way.

The alfresco indication of a code is a genuine MINI though during a same
time a truly singular character. The initial new MINI Convertible was
presented during a 2004 Geneva Motor Show 3 years after a closed
MINI, though naturally with a same observable pattern features. Apart
from a soothing roof mixing a proportions customary of MINI when
sealed with a singular silhouette, a four-seater boasted a array of
other comforts customary of a genuine Convertible. The waistline rising
towards a finish of a car, for example, was accentuated from the
start by a chrome bar all spin a vehicle, a high windscreen was
usually as evil as a chrome-plated rollbar. And during a rear
a foot lid opening downwards as good as a hinges during a outside
gift serve comforts suggestive in their pattern of a classic
Mini. The latest book of a MINI Convertible gifted a first
summer in 2016. 18 seconds sufficient to brew a serve enhanced
pushing fun in a MINI with a heated alfresco feeling. This is
facilitated in a new MINI by a fully-automated resource for opening
a roof that is all-electric for a initial time creation it
utterly low noise. There is now also a wholly integrated rollbar.

Typically MINI – also in a reward compress segment.

Just as exemplary pattern comforts were eliminated to a modern
automobile judgment tailored to a mandate of a 21st century, the
pattern so customary of a code was also mapped onto a models of the
reward compress segment. In 2010, a initial MINI was presented with an
extraneous length of some-more than 4 metres, 5 doors and 5 seats.
The MINI Countryman cowed new aim groups opposite a star –
with a evident augmentation of flexibility and a inimitable
impression of a design, creation it a customary deputy of the
birthright British code during initial glance.

In a latest indication generation, a MINI Clubman and a new edition
of a MINI Countryman pierce impression customary of a code into the
reward compress segment. Reinterpreted and delicately enhanced, they
also consolidate customary MINI proportions, a evil three-way
separate between bodywork, window graphics and roof, a comprehensive stature
underpinned by a wheels, and a singular sum including a side
scuttles, a vast array of chrome elements, a hexagonal radiator
grille and a vast headlamps.

Dawn of a new era: The MINI Cooper SE.

As a initial reward little automobile with all-electric drive, a new MINI
Cooper SE also defines benchmarks for pushing fun geared to a future
in a design. It is shaped on a MINI 3 Door and differs from this
with resourceful modifications and pointed differentiations from the
conventionally powered models of a brand.

Powerful proportions, a plane automobile structure, short
overhangs and wheels positioned during a corners of a automobile characterise
a entrance of a MINI Cooper SE. Precisely discernible accents point
to a future-proof expostulate system. The charging tie is
positioned above a right-hand behind circle and this is precisely where
a tank projection is situated in a conventionally powered MINI 3 Door.
An embossed MINI Electric Logo points to a disproportion in energy
supply. Yellow versions of this streamer also overstate a informed side
scuttles for a side indicators, a tailgate and a radiator
grille. The executive component of a vehicle’s front form highlights
a brand-typical hexagonal contour in a MINI Cooper SE, nonetheless it
is hidden overdue to a low requirement of a electric engine for
cooling air. A yellow trim bar on a grille and a wing-mirror caps
finished in a same colour finish a model-specific design.

In a same proceed as a model-specific front grille, a essentially
sealed floorpan and a eccentric pattern of a behind apron
minister to a rebate of atmosphere resistance. The fact that the
electrically powered MINI does not need an dull system, favours
airflow in a floorpan and during a rear. An aerodynamically optimised
aspect is also highlighted by a discretionary 17-inch amalgamate wheels with
an uneven pattern in a chronicle MINI Electric Corona Spoke 2 Tone.

 

7. 
The Revolutionary with a Drawing Pad.

Sir Alec Issigonis, a father of a exemplary mini.

He had already been successful with his possess sports cars and he had
been consecrated on a array of occasions to rise vast saloons.
But his favourite project, as Alec Issigonis finished it utterly clear, was
a construction of a simple, intensely organic and unequivocally affordable
little car. So when Issigonis, a Deputy Technical Director of the
Austin Plant in Longbridge, was requested in late 1965 by Leonard
Lord, a Chairman of British Motor Corporation (BMC), to rise a
mint and truly innovative car, he was positively anxious and
knew accurately what he wanted.

The new automobile was to be smaller than all models built by BMC so far,
though though offer sufficient space for 4 occupants and their
luggage. A four-cylinder already built by a association was to provide
a required power, while a pushing characteristics and the
all-round economy of a new little automobile were to set new standards.
Considering this brief and a perfectionist mandate to be fulfilled,
what Issigonis indispensable was no some-more and no rebate than an absolutely
insubordinate new pattern – accurately a right office for him and his team.

Back afterwards Alec Issigonis was 51 years old, a seasoned constructor and
automotive operative with an radical career and an exceptional
proceed to his work. At a time his contemporaries described him as
an roughly academic tinkerer and a ardent technician simply
ripping with enthusiasm. Issigonis did not always do his designs on
a blueprint house in a construction office, though rather opted for
paper napkins or a little blueprint pad he always kept permitted to
benefaction his ideas to his colleagues and staff members during lunch.
Mathematics he regarded as a “enemy of any artistic tellurian being”,
and with his resources of ideas, his unrestrained and his antipathy for
compromises he pushed his organisation brazen to tip opening time and again.

After usually 7 months: examination expostulate in a antecedent Mini.

Opting for front-wheel expostulate and a engine fitted
diagonal during a front with a gearbox directly below, Issigonis
right from a start sum ideal conditions for glorious efficiency
in a use of space. No rebate than 80 per cent of a space taken adult by
a Mini, what one competence call a car’s “footprint” on a road, was
exclusively for a passengers and their luggage. Overall length of
a new automobile was 3.05 metres or 120.0″, and a Mini competence indeed
have been even shorter. But Issigonis had accurate ideas and intentions,
that he presented to his organisation in a rather startling manner: He had them
cut by a indication of a Mini right down a middle, afterwards relocating the
twin halves detached centimetre by centimetre. And when he finally cried
out “stop!”, a Mini had reached a ideal length.

Just 7 months after a executive go-ahead, twin prototypes of the
new little automobile were prepared to go. So Issigonis invited his trainer Leonard
Lord to a examination expostulate he still removed full of entertainment years later:
“We gathering spin a Plant, and we was unequivocally going like hell. I’m
certain he was scared, though he was unequivocally tender by a car’s
roadholding. So when we stopped outward his office, he got out and
simply said: ‘All right, build this car.’ ”

From this impulse on a ongoing expansion of a Mini in apropos a
genuine fable was unstoppable. And Issigonis had cumulative his position
on a lectern as one of a world’s many inventive and influential
automobile constructors. The master himself was a bit some-more reserved,
creation it utterly transparent that “I didn’t invent a Mini, we built it.”

Alec Issigonis: true from a family anxious by technology.

Alexander Arnold Constantine Issigonis was innate in a Turkish town
of Smyrna, today’s Izmir, as a son of a Briton of Greek start and a
mom from Bavaria, on 18 Nov 1906. He hereditary his great
seductiveness in record and machines from his father who, shortly after
a spin of a century, ran a association for sea engine technology.

In 1922 a family was forced to rush to Malta when a Turkish state
was determined in unequivocally chaotic turmoil. His father died on a island
and his mom took him to England where, twin years later, immature Alec
was finally means to expostulate his initial car: a Weymann-bodied Singer in
that he chauffeured his mom by Europe in 1925 in a
“never-ending array of breakdowns”, as Issigonis removed later. But
it was precisely this memorable believe which, immediately upon
returning behind home, speedy him to start a three-year march in
automatic engineering during Battersea Polytechnic in London.

Issigonis’ good talent for craftsmanship and his passion for
conceptualizing and blueprint new technical concepts valid hardly sufficient
during a time to set off his clever antipathy of mathematical theory. So
he usually about managed his final exam, though did not validate for ongoing
studies during a college in Battersea. His apparent finish was to
enter veteran life as a technical draughtsman and salesman in a
pattern bureau for automotive record in London. Buying an Austin
Seven from his initial salary, he prepared a automobile for racing and
entered his initial eventuality in Mar 1929. In a years to follow
Issigonis grown his possess monoposto in his gangling time with design
and construction comforts unfailing to after make him famous: the
Lightweight Special was positively tiny, intensely light, but
technically on-going – and successful. In 1934 Issigonis assimilated the
pattern and construction organisation of Humber Ltd., a Coventry-based car
maker, where he worked on a introduction of eccentric suspension.
He valid so good during a office that Morris Motors recruited him
themselves usually twin years after on comment
of his ability in
cessation development.

During a fight Issigonis had no choice though to work on various
troops vehicles, that he though used as “guinea pigs” for
technical innovations.

In 1941 Morris launched a Mosquito Project, a compress four-seater
for a post-war era. And indeed, notwithstanding a many challenging
conditions, Issigonis, conjectural to be an all-out workaholic, and his
a organisation had a initial road-going antecedent prepared within 3 years.
Precisely this indication introduced as a Morris Minor in 1948 became the
many successful automobile built by a code in a post-war years.

When Morris and Austin Motor Company assimilated 4 years after to form
British Motor Corporation, Issigonis no longer saw any perspectives
for his creativity in future. So he started operative for Alvis, with
a goal to rise a oppulance saloon. But with a project
eventually unwell for financial reasons, BMC took Issigonis on again
in 1955 as their Deputy Technical Director during a Austin Plant in
Longbridge. Here Issigonis was to rise a array of new indication series
for a small, medium-sized and upmarket segments to secure a future
of what was afterwards Europe’s largest automobile maker. Since utterly the
little automobile plan was concurred as unequivocally obligatory due to a Suez
Crisis, a new indication finished a entrance in 1959 as a Morris Mini-Minor
and a Austin Seven. Large models usually came later, with a four-door
Morris 1100 midrange indication entering a marketplace 3 years after and
a unequivocally atmospheric Austin 1800 in 1964.

Career and knighthood: distinguished for his lifetime achievement.

The success of a exemplary Mini also gave worldwide celebrity to a car’s
“father”. In 1961 Alec Issgonis, in his position as Technical
Director, became a Board Member of Austin Motor Company, and twin years
after he was allocated to a Board of BMC. In 1967 he became a member
of a Royal Society, a many eminent investigate multitude in Britain,
and twin years after a Queen knighted a father of a Mini. Sir
Alec Issigonis late in 1971, though remained an confidant to a company
until 1987. One year after he died on 2 October, shortly before his
82nd birthday.

To this day this superb automotive operative and constructor
lives on in vast memories. And a marketplace launch of a second
epoch of a Mini was indeed hold accurately on 18 Nov 2006,
a 100th birthday of a father of a exemplary Mini, in a honour of
this good man.

 

8.   Made in England – afterwards and now.
MINI Production
between past And future.

The initial Mini was an Austin Seven entrance off a prolongation line in
Austin’s Longbridge Plant in Birmingham on 4 Apr 1959. The organisation of
twins was subsequently finished 5 weeks later, a initial Morris
Mini-Minor withdrawal a Morris Plant in Oxford on 8 May. The twin models
were presented to a open together for a initial time on 26 August
1959. Despite their conflicting origin, a Austin Seven and a Morris
Mini-Minor were probably identical, a usually distinctions on the
outward being their radiator grilles, a circle caps and physique colours:
The Austin Seven was permitted in Tartan Red, Speedwell Blue, and
Farina Grey, a Morris Mini-Minor came in Cherry Red, Clipper Blue,
and Old English White.

Production during a twin plants continued for 10 years with a model
built in Longbridge temperament a name Austin Mini as of 1962. Plant
Oxford, that had been building cars given 1913, built accurately 602,
817 units during this period, all of them a elementary chronicle of the
four-seater. All other indication variants trimming from a Mini Van
by a Mini Pick-Up all a proceed to a Morris Mini-Traveller and
Austin Seven Countryman were built in Longbridge. In 1969 all
prolongation activities were strong during a Longbridge Plant, with
a indication operation being streamlined and Mini apropos a code name for
this insubordinate compress car. So a days of a twin brothers (or
sisters?) were over once and for all.

A million cars in 6 years: a MINI repeats a quick start
of a exemplary Mini.

With a code being re-positioned in 2001 underneath a superintendence of the

BMW Group and prolongation of a difficult MINI starting as planned,
it was usually apparent that MINI had to pierce behind to Oxford, a plant so
abounding in tradition so once again apropos a starting indicate for a
genuine array in a little automobile market. And like a exemplary Mini,
a MINI finished a conspicuous start into a marketplace surpassing all
expectations: within usually 6 years, Plant Oxford built no rebate than a
million units of a MINI. This was indeed usually as prolonged as a classic
Mini had taken to surpass a one-million mark, though behind then
prolongation was still during twin plants.

After 41 years and a prolongation volume of some-more than 5.3 million
units, a final exemplary Mini left Plant Longbridge on 4 Oct 2000.
Since a preference to build a difficult MINI in Oxford had already been
taken half a year before, usually 9 months remained from afterwards on to
a start of MINI pre-production and usually 13 months to a start of
tangible array production. Clearly, therefore, a roughly 2,500
employees in Oxford during a time and their colleagues from BMW Plant
Regensburg ancillary a modernisation slight faced a great
plea and a truly parsimonious calendar in creation this new start into
a market.

MINI prolongation in Oxford according to a despotic quality
standards of a BMW Group.

The BMW Group had already invested some £ 280 million in a Rover
Plant in Oxford behind in 1996/1997, wholly modernising a Bodyshop
and Final Assembly. Another plan also finished behind afterwards was a
state-of-the-art Paintshop, during a time a second-largest
construction plan in Great Britain following a Millennium Dome.
And now this was followed by serve investments amounting to some £
230 million apportionment to modernize and re-structure a plant.

All this finished Oxford one of a many difficult automobile prolongation plants in
a world, braggadocio cutting-edge record privately for the
prolongation of a MINI. No rebate than 229 prolongation robots were
consecrated during a time to build a body-in-white, with a laser
measuring element apportionment to check a physique of a MINI down to a
pointing of no rebate than 0.05 millimetres. The Paintshop was likewise
custom-built for a mandate of MINI production, not only
permitting unequivocally accurate and environmentally permitted concentration of the
paint, though also providing a resisting paint finish on a roof so
customary of a MINI Cooper.

Oxford also became a initial European automobile prolongation plant to make
disdainful use of electrical collection in final assembly, while a KISS
(Core Production Integrating Management System) serves to fully
automate communication in a prolongation slight by regulating a most
modernized information technology. In this slight a complete
prolongation of any sold indication is electronically documented from
a body-in-white all a proceed to final assembly, again ensuring that
any MINI complies with a autarchic peculiarity standards of a BMW Group.

Team work for reward quality: The MINI Production Triangle.

When prolongation of a new book of a MINI was launched in
autumn of 2006, a prolongation comforts in Oxford (Bodyshop,
Paintshop and Assembly), Swindon (Pressings) and Hams Hall (Engine
Production) were integrated in a MINI Production Triangle for the
initial time. Body panels have been constructed in Swindon, some 70
kilometres west of Oxford, given 1954. Today, pre-assembled body
components such as lids and doors for a MINI Bodyshop are
finished during Plant Oxford. Since 2001, a plant during Hams Hall near
Birmingham has been a BMW Group’s Competence Centre for the
prolongation of four-cylinder petrol engines with a ability of adult to
2.0 litres. The plant delivers petrol engines directly to Oxford –
usually in time and usually in sequence, that is during accurately a right time
and in a right method for final assembly.

After 60 years: Ten million MINIs produced.

Capacity that started in 2001 as 300 vehicles finished any day
has now augmenting to prolongation outlay of around 1 000 units per day.
Every 67 seconds, a workforce of 4 500 employees manufactures a MINI –
any one of them is an envoy for a idea, a nation and its
liking for life. In 2019, 60 years of a brand’s existence was
distinguished in Oxford alongside a landmark prolongation anniversary. The
10 millionth automobile of a code rolled off a open line during the
normal site with an shining heritage: a MINI 3 Door from the
60 Years Edition.

Since 2000, a BMW Group has invested some-more than twin billion pounds
argent in a prolongation comforts in a United Kingdom. Recently,
final open was stretched during a MINI Plant Oxford and a new
paintshop was built. The latest investments have been channelled into
a MINI Cooper SE. From Nov 2019, a initial all-electric powered
indication finished by a code will be constructed during a MINI Plant Oxford.

Global expansion strategy: Expansion of prolongation capacities.

The models MINI 3 Door, MINI 5 Door and MINI Clubman are currently
being constructed during a MINI Plant Oxford. In method to take comment of
a continual boost in demand, a BMW Group reached a preference in
2014 on contracted-out prolongation of MINI models during a contract
author VDL Nedcar shaped in Born, Netherlands. MINI is therefore the
usually automaker to have array vehicles constructed underneath contract
make in a Netherlands. The BMW Group advantages from the
logistically fitting plcae of a VDL Nedcar plant in a Born
and a vicinity to a British prolongation triangle with locations in
Oxford, Swindon and Hams Hall. The MINI Convertible and MINI
Countryman models now hurl off a open line in Born.

In addition, a BMW Group and Chinese automobile manufacturer Great
Wall resolved a joint-venture agreement in 2018. This covers a number
of areas including a prolongation of all-electric powered MINI
vehicles for a Chinese market. A corner prolongation trickery is
also scheduled for construction in a Chinese operation of Jiangsu.

 

9.   Individualists united!
MINI fans are networked worldwide.

An active and truly versatile fan village all around a classic
Mini was already determined in a United Kingdom Great Britain, the
home nation of a exemplary Mini, proceed behind in a 1960s. Right from
a start, fans voiced their common seductiveness in a automobile and the
code by exchanging believe and believe all about a Mini and
a technical features. Due to a fascinating impression of this small
compress car, owners of a exemplary Mini strongly identified right from
a start with both their automobile and a brand, pity this enthusiasm
in corner drive-aways and unchanging Mini meetings, with clubs originally
organized on a internal basement swelling wider and wider to pierce together
vast regions.

A energetic bar stage also grown utterly early on in Germany,
gaining additional movement by a re-launch of a code and the
introduction of a MINI. In a meantime, thousands of members are
organized via Germany in some-more than 100 exemplary Mini communities
and some-more than 50 MINI Clubs. Through their far-reaching operation of activities,
these enthusiasts act as authentic ambassadors of a code and
efficient partners for new fans of both a exemplary Mini and a MINI.
Furthermore, MINI enthusiasts assimilated together to share activities in
lots of other countries. The ubiquitous MINI Community is a
materialisation though together in a star of a automobile. MINI
owners are individualists and this is reflected in a styling and
apparatus of their vehicles geared to personal style. At a same
time, they have many in common and this is voiced in exceptionally
communicative rendezvous with any other and in unrestrained for
technology, engine sport, lifestyle and design.

MINI enthusiasts come together – online and in a street.

The Community became increasingly ubiquitous with a general
widespread of difficult means of communication. Upon a introduction of the
MINI into a marketplace in 2001, a code was positioned with a same
customary truth and suggestion for a initial time worldwide in all
applicable markets. Above all, use of a internet had extended the
options to correlate opposite inhabitant borders and continents. Members of
inhabitant MINI online communities encourage strike with matching clubs
via a star on a World Wide Web.

As in a past, real-life meetings which, interjection to a use of many
communication channels and a support of MINI have taken on
considerable dimensions, are naturally still among a highlights of all
activities. In 2005, for example, MINI Germany, together with the
inhabitant exemplary Mini and MINI Clubs, organized a initial national
open in Germany for fans of a brand. Back afterwards some-more than 2,500
participants trafficked to a National Meeting, streamer for the
Loreley Plateau on a River Rhine, where they enjoyed a highly
interesting programme with MINI Driver Training, a Design Workshop,
meetings with Mike Cooper and convene fable Rauno Aaltonen, as good as
a arrangement of new versions of a MINI. A second open during the
Hildesheim Aerodrome in 2008 valid even some-more successful, during slightest in
terms of participation, with twice as many MINI enthusiasts from all
over Germany attending a event.

The inhabitant and ubiquitous activities in a British bar scene
are even some-more spectacular. In 1999, for example, some-more than 50,000
visitors attended a International Meeting in Goodwood celebrating
a 40th birthday of a brand. In 2007 269 cars pushing through
Blackpool shaped a longest MINI procession a star has ever seen.
Indeed, this singular march was shortly entered in a Guinness Book
of Records, violation a former record set adult by a MINI Club in
Vancouver, Canada, when 195 cars had shaped a matching convoy. The
brand’s 50th birthday was distinguished during a MINI United Festival on
a Formula 1 foe lane during Silverstone in Britain in 2009. Tens of
thousands of fans enjoyed a sundry brew somewhere between a lifestyle
jubilee and song festival, uncover programme and motor-sport action.

International Mini Meeting: Meeting indicate for fans of the
British strange for some-more than 40 years.

As a further to a market-specific activities in a vast number
of countries, a International Mini Meeting (IMM) has been hold for
a past 41 years. The IMM was launched on an commencement by German
fans of a exemplary Mini. It was hold for a initial time in 1978 and
given afterwards it has grown into a world’s biggest annual eventuality for
a owners and friends of a exemplary Mini. Meanwhile, Mini Clubs in
several European countries have taken on a purpose of host. At
intervals of 5 years, a British homeland of a exemplary Mini and
a MINI is a showplace for a IMM.

The concentration of courtesy is always unrestrained for a exemplary Mini and
a well-developed story given 1959. The eventuality is one of a highlights
in a calendar of a ubiquitous Mini Club scene. The participants
commence journeys over hundreds or even thousands of kilometres in
method to benefaction their lovingly reliable exemplary Mini or
away styled MINI to other enthusiasts, and to suffer the
togetherness believe of an scarcely active community.

Happy invasion: MINI Takes The States.

Since 2006, MINI has been conquering a USA any twin years. The
convene MINI Takes The States is a happy advance by thousands of MINI
fans with their vehicles. They take partial in a fun-loving and exciting
debate over some 4 000 kilometres opposite a United States with lots of
stops during famous sights and in vital cities where MINI drivers present
their vehicles, accommodate adult during spontaneous get-togethers and a massive
procession of sundry exemplary Minis and MINIs continues to grow. The
debate takes drivers along delicately comparison routes and by some
pleasing scenic countryside.

Apart from pristine pushing fun and a village event, a convene is
also all about amicable engagement. A estimable apportionment of the
starting cost is eliminated to a assist organization Feeding America,
that provides dishes giveaway of assign for needy Americans. At a MINI
Takes The States rally, that trafficked from Portland in a distant North
West and Orlando in a South East to a open indicate at

Keystone / Colorado in a Rocky Mountains during a summer of
2018, donations for around 1.1 million dishes were collected. The next
MINI Takes The States Event will be hold in 2020.

 

10. The automobile for all classes with
the qualities of a
star.
MINI as a member of society.

Alec Issigonis saw a Mini from a start as a automobile for everybody –
for all kinds of drivers and all amicable classes. He therefore sought,
by a automobile he had created, to solve a bland problems of
sold mobility. With this in mind, a compress and economical
Mini was accurately a right answer for increasingly unenlightened trade in
a center city and for a concerns during a time about a rebate of
oil reserve following a Suez Crisis.

But shortly it became transparent that a Mini was much, many more. Its
judgment alone was so convincing that a automobile was seen and acknowledged
as a trendsetter. Its sporting qualities finished a Mini a genuine
winner, a fascinating pattern finished it impossibly renouned via the
population. So unexpected a Mini had spin
a genuine cult, its
innovative and non-conformist impression ideally reflecting the
suggestion of a 1960s, during a time when on-going concepts, a thrill
of adventure, and even a certain miss of honour contra conventional
values dominated a world. This was a automobile utterly conflicting from others
though though gift some-more and providing even some-more fun – exactly
a right automobile during a right time. Very quickly, therefore, fashion
creators, musicians and other artists were perplexed by a unique
impression of a Mini, stars anticipating a qualities of a automobile and the
star recognising a qualities of a Mini as a star itself.

Launched in 2001, a new MINI, a truly singular automobile usually as popular
and fascinating right from a beginning, quick determined a large,
and, in particular, widespread fan community. All over a world,
vast celebrities now suffer a stretchable pushing pleasure gift by
this difficult and nimble performer. No surprise, therefore, that the
MINI has already starred as a “leading car” in many Hollywood films.
And it is also no warn that a MINI is to be found in a private
fleets of many famous actors, musicians, conform designers and other
stars in uncover business, multitude and sport.

Supported by a Queen herself.

The exemplary Mini quick gained a repute of a automobile for everybody
on all levels of society. While Issigonis still regarded unsentimental and
economically-minded families seeking essential mobility during low cost as
his aim group, he was also aiming during all levels of multitude as
intensity drivers of a Mini. Lord Snowdon, a good crony of Alec
Issigonis, deserves a honour to have introduced a exemplary Mini
into a multitude in London. One of a initial owners of this small
exemplary and totally anxious by a car’s compress measure and
glorious handling, Lord Snowdon shortly became a common steer driving
quickly by a British capital. As a father of Princess
Margaret, he apparently used his muscle, creation certain that in 1960
Issigonis had a eventuality to benefaction his little automobile to nobody else
though his sister-in-law, Queen Elizabeth herself. So when a Queen took
her chair successive to Issigonis in a Mini, enjoying a path by a big
park of Windsor Castle, a exemplary Mini had unequivocally finished a Royal breakthrough.

In a years to come a exemplary Mini became a genuine stage car
utterly in Great Britain, gaining flourishing recognition throughout
all levels of society, in all age groups, and with all nationalities.
Time and again, eminent artists gave serve movement to a great
repute of this little performer. Fashion designers Paul Smith and
Mary Quant detected their adore for a Mini, stars in a cocktail and
stone stage such as The Beatles, Eric Clapton and David Bowie expressed
a transparent oath to this little contestant from Britain.

Trends unfailing to shortly change not usually a fashion, art or music
stage worldwide, though also a star of politics and society, came out
in full energy from Swinging London in a 1960s. Paul Smith, who,
among other achievements, became Britain’s many famous operative of
men’s conform by mixing exemplary designs with modern, in many cases
unequivocally splendid and roughly screaming colours, even sum a limited
Special Edition of a Mini in a 1990s. A unique, one-off Mini
braggadocio paintwork sum by Smith in his customary multi-colour stripe
wardrobe became during slightest as renouned as this special series, even though
it was built usually once.

Mary Quant, a impression idol of British women’s conform and the
contriver of a mini-skirt, was also desirous by a exemplary Mini.
Shortly after she viewed her driver’s licence, she systematic a black
Mini and after sum her possess Special Edition characterised by
comforts such as a chair upholstery in black-and-white stripes. And
she was usually as anxious by a new MINI: “A unequivocally fashionable, happy
and smiling car”.

“Keep on Running!” – a Mini and rock’n’roll.

The British song stage in a 1960s had a same extended impact as the
British star of fashion, musicians from Britain presenting that
singular and observable British impression in truly insubordinate songs.
And with a Mini gift unequivocally matching impression and character, a stars
were apparently anxious by a new car. So bands like The Beatles, The
Who or The Spencer Davis Group as ambassadors of a new British culture
gaining flourishing recognition a star over also helped to encourage the
Mini and a singular image.

The legends and stories all about a Mini and a purpose as a means of
ride for a stars sojourn fascinating to this unequivocally day. In 1964,
for example, John Lennon systematic a Mini nonetheless during a time he did
not even have a driver’s licence. His co-worker George Harrison lent
his Mini to Eric Clapton in 1967 and usually got it behind 3 years
later. And a story about Spencer Davis is that he wrote a biggest
strike his rope ever had while pushing by a night in a rainy
Scottish Highlands on an roughly dull tank. That was when, looking at
a fuel gauge, usually one suspicion went by his mind: “Keep on Running!”

In 1966, a Beach Boys from California in a US took their surfer
sound on an ubiquitous debate and acted in front of a Mini Moke in
a United Kingdom. The pattern of a Californian musicians and the
beach cart emblazoned with a name of a rope went all over the
world. At around a same time, American rope The Monkees reached the
rise of a popularity. A imitation from this epoch shows guitarist and
thespian Michael Nesmith together with his mother Phyllis looking out
by a folding roof of a Mini into a camera destined towards
a integrate from above.

Roll a film: a exemplary Mini takes caring of a “Italian
Job” and is after followed by a MINI.

Nobody knows how mostly a exemplary Mini served in films and
radio as a means of ride or as a star in a background.
It is to be admired, during any rate, in a 1966 cult exemplary “Blow Up”
and of march in vast TV and cinema appearances by comedian Rowan
Atkinson softened famous as Mr Bean. A Mini Moke even starred in the
James Bond thriller “Live and Let Die”. In 1973, Roger Moore embarked
on a mad automobile follow in a beach cart during his initial entrance as
representative 007. The exemplary Mini is also one of a unequivocally few British small
cars ever to play a streamer purpose in a cinema, for instance in the
1969 exemplary “The Italian Job” starring Michael Caine. The whole film
probably revolves around usually one subject, a mad office through
Torino with 3 Mini Coopers. No surprise, therefore, that
immediately after a film had premiered Rover launched a special
array of exemplary Minis finished like a film stars themselves and
proudly temperament a pretension of a film. “The Italian Job” came behind to
a china shade no rebate than 34 years later, this time starring
Charlize Theron and Mark Wahlberg in a new chronicle from Hollywood,
presenting a story of a fantastic bullion spoliation in even more
comprehensive and thespian style. When “casting” a four-wheeled stars in
a film a producer’s and director’s choice – obviously! – was to go
for a new MINI Cooper S now means to benefaction a lively and sporting
opening not usually on a streets of Los Angeles, though even subsequent the
streets of a city.

A year progressing a MINI Cooper had already shown a qualities as the
ideal automobile for mad pursuits in a agents’ comedy “Goldmember”. In
selecting a stars for his production, book author and streamer actor
Mike Myers had picked not usually an startling choice of Hollywood stars –
trimming from Steven Spielberg to Tom Cruise, Michael Caine, Robert
Wagner, Gwyneth Paltrow, Kevin Spacey, John Travolta and all a way
to Beyoncé Knowles and Ozzy Osborne – though also 6 MINI Coopers in
Union Jack livery. In a meantime, a MINI Convertible has also made
a proceed to Hollywood, winning over a hearts of movie-goers once and
for all in a year 2007. This was in a comedy “The Heartbreak Kid”,
in that Malin Akerman and Ben Stiller went on their honeymoon journey
in a MINI Convertible. Obviously, on a proceed this open four-seater
became a stage for all kinds of smashing debates and amusing
stories involving a newly-wed on their outing together. A Hollywood
career is also being followed by a latest MINI generation. Four MINI
Cooper S 3 Door models seemed in a scholarship novella comedy “PIXELS”
driven by a categorical protagonists Adam Sandler, Peter Dinklage, Denis
Akiyama and Josh Gad, with a aim of safeguarding a star against
invaders from outdoor space in a form of video-game characters.

 

11. Small car, good show.
MINI Marketing.

The MINI always hits a headlines wherever it appears – even before
a new indication is introduced into a market. Innovative marketing
campaigns always good for a warn and generating good appeal
benefaction both a MINI code and a sold models with their full impact.

MINI selling uses an scarcely far-reaching operation of communication
channels to settle tighten contacts with intensity aim groups.
Supplementing exemplary activities in imitation media, on a radio and
television, MINI’s selling experts grown innovative online
activities right from a start tailored precisely to a modern,
trend-minded and technology-oriented user of a star far-reaching web and
holding a options of interactive communication with a open into
account. This proceed empowers MINI to invariably beget new
movement in automobile construction and in a star of marketing.

The exemplary Mini – a “Most Exciting Car in a World”.

Innovative, self-confident, charming: right from a start the
exemplary Mini clearly presented a well-developed impression not usually on
a road, though also in a tighten discourse with a public. From a early
years exemplary selling concepts were used consistently to benefaction the
special comforts of this insubordinate little automobile in truly convincing
style. With a wink in a eye, even a unequivocally initial sales brochures
emphasised that a whole star had been watchful for a “Incredible
Austin Seven”, a minute “v” in “Seven” being transposed by a number
“7”. And a Austin’s sister model, a Morris Mini-Minor, was
presented usually as proudly as a “Most Exciting Car in a World”.

The Mini selling experts also kept a tighten eye on a worldwide
success of television, delicately regulating this new media also for the
Mini. Special TV commercials were therefore constructed for various
functions in a market, in all cases emphasising comparison facets of
a Mini’s impression and naturally deliberation a informative context of
a internal public. Whether as a ideal resolution for congested
trade in downtown Paris or as a ideal means of ride to the
beach in Australia – a Mini was always presented as a right automobile at
a right place. Even in a animation it proudly presented its
superiority, full of humour and again with that famous tongue-in-cheek style.

Making a new start with innovative ideas.

The re-launch of a code in 2001 also noted a new commencement in
selling delicately prepared in together to a expansion of a car
as such. The categorical plea was to settle MINI as a initial premium
code in a little automobile segment, with MINI to be positioned worldwide
as a singular and wholly eccentric code in a possess right – a brand
revolving around a judgment of unrestrained and stirring lifestyle.

These beliefs of code government sojourn unvaried to this day,
with a MINI characterised by a superb product piece and
on-going technology, romantic pattern and stretchable pushing behaviour
as good as roughly total options in customising a car. A further
poignant indicate is anticipating a right change of smoothness of a
code now going behind 60 years and a innovative capacities.
Introducing a MINI, business a star over for a initial time had
a eventuality to believe reward qualities in a little car. These
superb qualities and comforts are indeed to be found in every
indication finished by a brand, during a same time specifying MINI clearly
from a competition. The same relates to a brand’s entrance in
public, where all selling collection follow a unique, consistently
recognizable style. Graphic elements, colours, a denunciation of
cinema and a MINI judgment conveyed in difference and cinema are
clearly defined. MINI is refreshingly different. Through a openness
and self-confidence, a code gains good acceptance, by its
entrance it arouses oddity
and appeal.

To awaken a courtesy of a aim organisation in mind right from the
start before to a marketplace launch of a MINI, a responsible
selling experts have been holding a new proceed in communication
from a beginning. The repository “MINI international”, for example,
frequently portrays comparison cities around a globe, focusing on their
utterly artistic inhabitants. Apart from exemplary communication,
other innovative forms of communication such as “guerrilla marketing”
have always been implemented right from a start. In 2000, MINI

was a initial automobile code to use a internet not usually as an
information source, though also as a positioning medium.

Always good for a surprise: Creative campaigns with powerful
impact.

In 2013, a code continued a tradition of radical and
humorous promotions in a extended operation of communication channels with
a debate to encourage a marketplace launch of a new MINI. The launch
debate kicks off centred around elaborately constructed TV commercials.
Tongue-in-cheek stories showcase a singular pushing fun gift by the
code as good as a comprehensive romantic bond determined between
drivers and their MINI. A informed co-star with a fans of a brand
will seem alongside a code new MINI: a English Bulldog Spike.
Individual lifestyle, unrestrained for pushing fun, innovative
record and a clarity of quirkiness are highlighted in a TV
commercial, that is shot with several endings. On his initial outing in
a new MINI, bulldog Spike gets to know and conclude all a main
strengths of a newest member of a British little automobile family.

The MINI Design Team also sum a prodigy with some exceptional
happenings during Milan’s Salone del Mobile in 2013. Das MINI Design Team
staged a MINI Paceman as a energetic sculpture. The MINI KAPOOOW!
designation was recognized in twin collection in that a MINI Paceman
pennyless by spatial bounds and gifted a mutation of
materials and forms. Athletic lively empowered a MINI Paceman to
make a jump into a star where colours and materials undergo
mutation and open adult unthinkable experiential spaces. The first
proviso showed a behind finish of a MINI Paceman as a rarely dynamic
sculpture. It was presented as a chrome-plated authentic automobile and
afterwards began to bear metamorphosis. The sold collection of the
automobile seemed to fly apart. In a second phase, a MINI Paceman
pennyless by a operation in a center of a space. In this new
dimension, a automobile altered a strange form and a front end
became an suspicion finished of paper. The component of paper was presented as a
embellishment for “prototyping” in a artistic process.

Powered by a tolerable drivetrain by North, Central and
South America: With a MINI Cooper S E Countryman ALL4 on a Panamericana.

The Panamericana is one of a final vast automobile adventures. In
2018, 3 models of a MINI Cooper S E Countryman ALL4$ with
plug-in hybrid drives took on an intercontinental highway outing along the
world’s longest north-south highway lane in method to infer usually how
tough sustainability can be. The debate along a ancestral dream
lane – 17 000 kilometres from Dallas in a US State of Texas to
Tierra del Fuego, Argentina – took them by conflicting climate
zones, opposite unenlightened jungle and over severe high-altitude mountain
passes. Along with well-built highways, a 3 plug-in-hybrid
models also had to contend with collection of a lane network comprising
mud marks and slight towering passes.

In 2018, a fantastic attainment showcased MINI and a qualities of the
electric energy section in those countries where recognition of sustainable
mobility is usually entrance solemnly to a fore. At a same time, these
countries are being utterly influenced by a consequences of
meridian change.

 

12. Inspiring Character.
MINI lifestyle and special editions.

Creating something unequivocally special on a basement of a automobile already very
special – this is a hallmark of a special editions, limited
editions and one-off showpieces built time and again in a final sixty
years initial on a basement of a exemplary Mini and afterwards on a basement of
a new MINI. This is not surprising, deliberation that this unique
little automobile has preoccupied and desirous artists in all disciplines time
and again, conform designers and painters as good as actors and
musicians arrangement their creativity in conceptualizing and formulating very
special versions of a brand.

No other automobile has spin a intent of art and conform as mostly and in
a same farrago as a exemplary Mini and a MINI. Indeed,
specialists detected a intensity of a exemplary Mini unequivocally early
on, adorning a automobile both outward and inside with disdainful special
comforts tailored to sold patron requests.
On seductiveness of
abundant and eminent customers, they therefore sum spectacular
special models enhancing a cult station of a Mini to an even aloft level.

Mini in eminent style: a Wickerwork Look.

British actor Peter Sellers was one of a initial celebrities thrilled
by a Mini and seeking to live out their clarity for disdainful style.
So giving a creatively rather plain little automobile particular
worldly comforts within a interior and finishing a physique in
wickerwork design, Sellers shortly started a new trend. Indeed, this
pattern after anxious Rainier of Monaco to such an border that he also
had a exemplary Mini built in wickerwork trim as his possess unequivocally special toy.

Other special versions of a exemplary Mini serve remained unique,
one-off models being built for many years to a sold ambience of
their destiny owners. In fact, it was usually in a 1970s that Mini had
a suspicion to offer Special Editions true from a bureau in
response to visit requests for a truly disdainful model. The first
automobile of this kind, a Mini Limited Edition 1000, immediately valid a
success in 1976. On a 25th birthday in 1984, a Mini for a first
time seemed as an Anniversary Model, with serve Anniversary Models
afterwards following any 5 years until prolongation of a exemplary Mini
finally ceased in
the year 2000.

Silver and bullion on a car’s 40th birthday.

In a final few years of a prolongation life, a exemplary Mini again
perplexed good courtesy on a partial of artistic artists. In 1997,
for example, British conform operative Paul Smith sum a one-off
indication braggadocio observable ribbon livery.

A year after Smith designed a Special Edition Mini station out both
by a shining blue paintwork and candid elegance
within a interior.

Celebrating a 40th birthday, a Mini became a theme of passion
among an shining organisation of artists, any giving this forever-young
little performer their unequivocally own, truly singular pattern look. Super-model
Kate Moss, for example, who had already been pushing a exemplary Mini in
London for a prolonged time, opted for a cobweb motif, while cocktail idol Davie
Bowie had a Mini finished all in chrome and
with reflecting
potion surfaces. On a road, however, Bowie motionless to hang to his
unchanging prolongation indication he had bought usually recently: “When it comes
to parking a Mini is like a sandwich when we feel desirous – it is a
ideally designed classic”. Actor Michael Caine, to quote another
example, gave his black Mini a
gold bar demeanour alluding to the
successful film “The Italian Job” in that Caine was concerned in three
Mini Coopers used to ride bullion in one of a many spectacular
pursuits in a story of a cinema.

A strike right from a start: a new MINI inspires pop
musicians.

After a re-launch of a brand, a MINI again perplexed the
courtesy of conform designers and many other artists roughly over
night. Celebrating a marketplace launch of a MINI, a musicians of
Jamiroquai sum a one-off showpiece of a new MINI, Jay Kay, the
group’s thespian and a anxious fan of stylish cars, adorning a MINI,
among other features, with a group’s streamer on a doors and carp as
good as a name “Jamiromini”.

In one of her song videos, Madonna had a MINI Cooper converted for
offroad use, a automobile giving adult a doors though instead receiving offroad
tyres and deception paintwork. Highlighting a start of sales of the
first-generation MINI Convertible in 2004, designers during Bisazza, the
Italian lifestyle label, had a suspicion to benefaction this open four-seater
in a dress finished of little mosaic stones. Indeed, no rebate than 3 MINI
Cooper S Convertibles as good as twin fixed-roof models viewed this
pretentious demeanour in sold impression and colours, with some-more than
30,000 potion stones used on any car.

MINI, fashion, and charity: arrangement amicable joining during the
Life Ball.

Joining army with eminent artists, MINI has been committed for
twelve years to a largest gift eventuality in Europe, a Life Ball
hold annually in Vienna and generating revenues for inhabitant and
ubiquitous aids caring projects. The eventuality so serves to support
projects committed to enlightenment, medical research, and the
diagnosis of HIV patients. Contributing to these projects, any year
MINI has presented a special one-off indication from a stream portfolio
finished in singular impression by conform designers.

The duration of Life Ball cars started usually a few months after the
executive marketplace launch of a new MINI with a automobile lonesome wholly by
red fabric. A year after a MINI One proudly temperament a autographs of
vast celebrities finished a entrance during a Life Ball. Since 2003,
vital conform designers have given a MINI their special touch. The
initial of these designers was Angelo Missoni adorning a MINI Cooper
with vast flower motifs. In 2004 Gianfranco Ferré gave a red MINI
Convertible a truly considerable crocodile look, with a MINI Cooper
Convertible in Donatella Versace’s disdainful freshness demeanour following in
2005, a interior also highlighting that customary Versace style, with
gold-coloured seams on a black leather seats and Swarovski crystals
on a gearshift lever.

In 2006 another MINI Cooper Convertible finished a entrance on stage
during a Life Ball Gala in Vienna, this time in a smart jeans demeanour of
a Diesel conform label. And a 2008 Life Ball MINI, finally,
proudly came in a provocative pin-up demeanour of slip tag Agent
Provocateur. In 2013, Roberto and Eva Cavalli denounced a Life Ball
MINI 2013 polished by conform operative Cavalli. Since 2002 a cars
supposing by MINI have been auctioned after a Life Ball Gala, with
deduction going to aids projects.

Architectural solutions for civic worlds of living: MINI
defines life in a city.

“Creative Use of Space” lies during a core of a MINI brand. As early
as 1959, a exemplary Mini gift an inventive resolution for one of the
many dire problems of that epoch – civic mobility during an affordable
price. The resolution was a automobile that finished a many of a potential
and supposing border pushing fun on a minimal trade footprint. The
exemplary Mini demonstrated that even a little automobile can be exceptionally
sparkling and it went on to change civic mobility for generations to
come. Today, one of a biggest hurdles in vital cities is finding
appealing and affordable vital space. Once again, a resolution here
is: “Creative Use of Space”. Since 2016, a code has used its
commencement MINI LIVING to denote how this component can be
eliminated to civic vital space. MINI LIVING adopts
a creative
proceed to a plea in vast cities – and presents architectural
solutions for civic vital worlds of a future.

MINI has assimilated army with Chinese skill developer NOVA Property
Investment Co. to emanate a world’s initial MINI LIVING building in
Shanghai. The plan is shaped on an innovative co-living concept.
MINI is formulating a colourful civic village out of a organisation of six
buildings right during a centre of a city. This was formerly a
outworn industrial formidable in an arriving partial of a city’s famous
Jing’An district. An civic hotspot is rising out of a former paint
bureau with lots of space for working, networking and living. The
plan is building apartments of conflicting sizes for singles, flat
shares or families to lease on a short, center or long-term basis.
Anything that does not fit into a apartments themselves, whether
this relates to activities or facilities, can take place or be
accommodated in a village spaces. Generous lobbies, exhibition
areas and a food justice are an invitation to dawdle and spend time
relaxing. The package is finished by gardens, play areas, shops and
restaurants that will also be permitted to a ubiquitous public. The
suspicion of MINI LIVING is that sharers will get some-more out of life – to the
advantage of a residents and a whole city. Digital engagement of
services complements a package. For example, a residents can make
grill reservations, method food, or call adult room cleaning and
service, and book vehicles for common use. MINI LIVING is
demonstrating an intelligent proceed to space and is also developing
new opportunities for sold and during a same time community life in
a city.

 

13. A Question of Style.
THE MINI Lifestyle collection.

Driving fun in a MINI is fascinating. But a singular feeling so
customary of a MINI goes much, many further. And to demonstrate his or her
passion for observable impression also off a road, a genuine
fan will find lots of options in a MINI Lifestyle Collection.
This singular Collection comprises fashion, jewellery, accessories and
lots of lifestyle products that make it easier not usually for a MINI
motorist to clearly demonstrate his or her sold style. Technology,
innovation, fun and peculiarity are a primary comforts gift by the
MINI Lifestyle Collection. And like a MINI indication range, a MINI
Lifestyle Collection is constantly flourishing and apropos increasingly
versatile. New models and new lifestyle products, therefore, enable
a expert to suffer a customary feeling of MINI in a growing
array of situations.

On a lane in apropos an ubiquitous best seller in all classes
and on all levels of society, a exemplary Mini in a day already
desirous a star of conform time and again. Renowned designers
sum individual, one-off models with well-developed physique paintwork and
interior features. In a 1970s a Mini finally proceeded from the
garage to a houses of a fans everywhere – as a tiny indication for
a children’s room or as a collector’s object for a arrangement cabinet.

Introducing a MINI, a Company also motionless to start a unique
MINI Lifestyle Collection. And from a beginning, this exclusive
choice of superb products was characterised by stylish,
worldly and rarely appealing as good as truly startling details.
The MINI Lifestyle Collection takes adult a latest sparkling trends time
and again, fortitude and enhancing these trends in a customary style
of a brand.

MINI all a way: imaginative, versatile, unmistakable.

In their drafts for a MINI Lifestyle Collection, a most
superb designers concentration not usually on a latest conform trends, but
also on a pattern denunciation and lines of a several MINI models.
Indeed, a cars also set a substructure for a several products
by their colours and materials, assisting to emanate a product
portfolio customary of a code and truly versatile in any respect,
and constantly introducing new ideas to sojourn positively unique. Yet
a serve prominence in
the stream operation is a John Cooper
Works Collection comprising both conform products and accessories as
an countenance of a brand’s sporting suggestion also over a foe track.

The MINI Lifestyle Collection: starring during conform events and
on a cinema screen.

The MINI Lifestyle Collection has already spin a prominence in the
conform stage and is to be dignified frequently during a many outstanding
conform events. One of these events is a eminent BREAD BUTTER
conform uncover in Barcelona, where a MINI Lifestyle Collection has
already been presented on several occasions. Other, allied events
serve produce a ideal sourroundings time and again for a MINI brand.
Like a MINI itself, a products in a MINI Lifestyle Collection
have also finished it to a cinema screen, with vast performances in
many productions. The MINI Cuckoo Clock and a MINI Baby Racer, for
example, played critical roles in a Disney prolongation Lily the
Witch – a Dragon and a Magical Book. Together with a leading
womanlike star Alina Freund, a charcterised dragon Hector showed his great
seductiveness in a MINI Lifestyle Collection in this cinema prolongation of
a famous children’s book. In sold he desired a MINI Baby Racer
that enabled him to get around in quick and mad style.

MINI Feeling everywhere – a stream MINI Lifestyle Collection.

A clearly discernible denunciation of form, matchless pattern and
high-quality materials are a hallmark of a stream MINI Lifestyle
Collection 2018–2020. It offers a opposite preference of products that
make a formidable bland slight simpler, some-more enriched or enhanced,
and they consolidate a hint of a MINI code – even over the
vehicles themselves. The collection includes some-more than 100 apparatus and
encompasses wardrobe by accessories, bags and luggage to articles
for children and mobility products.

The manifest form of a MINI Lifestyle Collection 2018-2020
comforts twin new considerable accent colours “Island” and “Coral”. The
contemporary shade of blue “Island” melds with a extraneous colour of
“Island Blue” from a stream MINI Countryman. The splendid shade of
red “Coral” provides a ideal paint to element this wardrobe and
defines a uninformed accent. The twin accent colours are a ideal foil in
interplay with a elementary colours of Black, White and Grey.

The product preference of a stream MINI Lifestyle Collection ranges
from a renouned streamer T-shirts, polo shirts and sweatshirts, through
a MINI Logo Patch Sweatshirt Kids with unsentimental kangaroo slot and
caps, to bags and suitcases of conflicting sizes. Then there are also
stylish accessories such as umbrellas, Bluetooth Speakers, watches,
sunglasses and transport mugs, a MINI Cloth-Bound Notebook, a MINI
Fountain Pen and a MINI Tea Maker. The operation for younger MINI fans
includes a MINI Bulldog and a MINI Puzzle Set. Juniors can
believe conflicting versions of pushing fun with a MINI Pull Toy
Car, a remote-controlled MINI Countryman RC and a MINI Tricycle.
In addition, a MINI 60 Years Lifestyle Collection was sum in
jubilee of a landmark anniversary, including special designer
apparatus in a impression of a British brand.

All products in a MINI Lifestyle Collection are marketed worldwide
by a MINI play network.

 

Die Angaben zu Kraftstoffverbrauch, CO2-Emissionen,
Stromverbrauch und Reichweite werden nach dem vorgeschriebenen
Messverfahren VO (EU) 2007/715 in der jeweils geltenden Fassung
ermittelt. Die Angaben beziehen sich auf ein Fahrzeug in
Basisausstattung in Deutschland, die Spannbreiten berücksichtigen
Unterschiede in der gewählten Rad- und Reifengröße und der
optionalen Sonderausstattung und können sich während der
Konfiguration verändern.

Die Angaben sind bereits auf Basis des neuen WLTP-Testzyklus
ermittelt und zur Vergleichbarkeit auf NEFZ zurückgerechnet. Bei
diesen Fahrzeugen können für die Bemessung von Steuern und anderen
fahrzeugbezogenen Abgaben, die (auch) auf basement CO2-Ausstoß abstellen,
andere als die hier angegebenen Werte gelten.

Weitere Informationen zum offiziellen Kraftstoffverbrauch und den
offiziellen spezifischen CO2-Emissionen neuer Personenkraftwagen
können dem ‘Leitfaden über basement Kraftstoffverbrauch, die
CO2-Emissionen und basement Stromverbrauch neuer Personenkraftwagen’
entnommen werden, der an allen Verkaufsstellen, bei der Deutschen
Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen, und unter https://www.dat.de/co2/
unentgeltlich erhältlich ist.

 

 

Bitte wenden Sie sich bei Rückfragen an:
Presse- und Öffentlichkeitsarbeit

Matthias Bode, Pressesprecher Produktkommunikation MINI
Telefon:
+49-89-382-61742, Fax: +49-89-382-28567
E-Mail: [email protected]

Andreas Lampka, Leiter Kommunikation MINI
Telefon: +49-
89-382-23662, Fax: +49 89-382-28567
E-Mail: [email protected]

 

 

Die BMW Group
Die BMW Group ist mit ihren Marken BMW, MINI, Rolls-Royce und BMW
Motorrad der weltweit führende Premium-Hersteller von Automobilen
und Motorrädern und Anbieter von Premium-Finanz- und
Mobilitätsdienstleistungen. Das BMW Group Produktionsnetzwerk
umfasst 30 Produktions- und Montagestätten in 14 Ländern; das
Unternehmen verfügt über ein globales Vertriebsnetzwerk mit
Vertretungen in über 140 Ländern.

Im Jahr 2018 erzielte die BMW Group einen weltweiten Absatz von
mehr als 2.490.000 Automobilen und über 165.000 Motorrädern. Das
Ergebnis vor Steuern im Geschäftsjahr 2018 faith sich auf 9,815
Mrd. €, der Umsatz auf 97,480 Mrd. €. Zum 31. Dezember 2018
beschäftigte das Unternehmen weltweit 134.682 Mitarbeiterinnen und Mitarbeiter.

Seit jeher sind langfristiges Denken und verantwortungsvolles
Handeln die Grundlage des wirtschaftlichen Erfolges der BMW Group.
Das Unternehmen shawl ökologische und soziale Nachhaltigkeit entlang
der gesamten Wertschöpfungskette, umfassende Produktverantwortung
sowie ein klares Bekenntnis zur Schonung von Ressourcen fest in
seiner Strategie verankert.

www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
Instagram: https://www.instagram.com/bmwgroup
LinkedIn: https://www.linkedin.com/company/bmw