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2012 Kia Optima and Kia Soul Ranked Highest in Class in J.D. Power and Associates APEAL Study


Two of a Fastest Growing Automotive Brand’s Top-Selling Vehicles are
Most Appealing Among New Car Owners

  • Kia’s best-selling Optima midsize sedan impresses with a mix of performance, styling, excellence and fuel economy
  • With consumers changeable to smaller vehicles, a Soul is famous for charity a same turn of interest and amenities as many incomparable models
  • IRVINE, Calif., Jul 25, 2012 – Kia Motors America (KMA) is a fastest-growing automobile association in a U.S. and dual of a best-selling vehicles a Optima and Soul were awarded a top ranking scores in their particular segments within a J.D. Power and Associates 2012 Automotive Performance, Execution and Layout (APEAL) Study. The Optima ranked top in a tie in a “Midsize Car” category, while a Soul claimed a top ranking in a “Compact Multi-Purpose Vehicle (MPV)” grouping. The APEAL investigate measures new-vehicle buyers’ benefit with a design, content, blueprint and opening of their newly-purchased vehicles.


    Top-of the-line Kia Optima SX Limited is now accessible with a horde of reward facilities and materials–>

    “As pivotal entries in Kia’s design-led transformation, a Optima and Soul have captivated new business to a showrooms, and a formula of a J.D. Power and Associates’ APEAL Study illustrates usually how gay these new buyers are with a squeeze of their new Kia vehicles,” pronounced Michael Sprague, executive clamp boss of selling and communications, KMA. “Both of these renouned models, along with a rest of a Kia automobile line, continue to broach on a guarantee to offer U.S. consumers high-quality vehicles with an considerable multiple of design, performance, comfort, reserve and technology. All of this while still progressing a brand’s unmatched value proposition.”

    This year’s investigate emphasizes a indicate that nonetheless buyers are stability to downsize, they are looking for vehicles that are as appealing and well-contented as a incomparable ones they formerly owned. Both a Optima and a Soul concede consumers to emporium for a smaller, some-more affordable automobile but carrying to make sacrifices in peculiarity and amenities.

    The 2012 APEAL Study is formed on owners evaluations of some-more than 80 automobile attributes. Responses were collected between Feb and May 2012 from some-more than 74,000 new automobile and light lorry owners who were surveyed after a initial 90 days of ownership.

    Kia’s Unprecedented Growth
    Kia Motors is one of a world’s fastest relocating tellurian automotive brands; from 2009-2011 Kia launched some-more new vehicles in a U.S. than any other automaker, and underneath a superintendence of arch pattern officer Peter Schreyer warranted a repute as an attention personality in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has warranted vicious commend and dramatically increasing consumer awareness, notice and care for a brand. In 2011, KMA accessible a 17th uninterrupted year of marketplace share growth, interjection in partial to a largest boost of any vital code in viewed quality1 and a industry’s top code faithfulness ranking2. Kia’s U.S.-based production trickery in West Point, Georgia KMMG is obliged for a origination of some-more than 10,000 plant and retailer jobs and builds dual of a company’s best-selling vehicles in a U.S. a Sorento CUV and Optima midsize sedan*. Kia’s value and technology-laden lineup also includes a Sportage compress CUV, Soul civic newcomer vehicle, Optima Hybrid, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

    About Kia Motors America
    Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner” of a NBA and LPGA. In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies in a U.S.3 Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.

    Information about Kia Motors America and a full automobile choice is accessible during a website For media information, including photography, revisit

    About J.D. Power and Associates
    Headquartered in Westlake Village, Calif., J.D. Power and Associates is a tellurian selling information services association providing opening improvement, amicable media and patron compensation insights and solutions. The company’s peculiarity and compensation measurements are formed on responses from millions of consumers annually. For some-more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, greatfully revisit J.D. Power and Associates is a business section of The McGraw-Hill Companies.

    * The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in a United States from U.S. and globally sourced parts.
    1 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.
    2 Source: Experian Automotive Q2 2011 marketplace analysis.
    3 Based on 5-year accumulative expansion between 12-month sell sales for durations finale Jun 2007 and Jun 2012 of all U.S. automotive brands.

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