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2012 Kia Sportage Recognized by USAA as "Best Value" for Second Consecutive Year


USAA’s “Best Value” List Focuses on Cost, Safety and Reliability

  • 2012 Kia Sportage tops all other utilities in a Small SUV category

  • Sportage lauded for affordability, pile-up exam scores, build peculiarity and fuel economy
  • IRVINE, Calif., May, 8 2012 – United Services Automobile Association (USAA), a heading financial services provider to a U.S. troops and their families, respected Kia Motors America (KMA) by fixing a 2012 Kia Sportage to a second annual “Best Value” vehicles list, that identifies a tip 2012 automobiles in 16 categories that give consumers a many pile-up for their buck. The Sportage rose to a tip in a Small SUV category, famous for charity a rival cost and low word costs as good as being one of a Small SUV Top Safety Picks for 2012 from a Insurance Institute for Highway Safety (IIHS).


    Kia Racing seeks third-straight lectern finish and points lead during a Kia 200 during Homestead-Miami Speedway.–>

    “The Kia Sportage being named to USAA’s ‘Best Value’ list for a second year in a quarrel is not usually demonstrative of this utility’s affordability factor, though also validates it as one of a many well-rounded offerings in a segment,” pronounced Michael Sprague, clamp boss of selling communications, KMA. “The Sportage is a ideal automobile for anyone who seeks a sharp-witted crossover that’s gentle and offers an contentment of reserve facilities and amenities.”

    “Best Value” automobiles offer a best financial value of all vehicles USAA evaluates as partial of a broader rating complement called USAA Preferred, that uses quantitative information to weigh vehicles’ cost, reserve and reliability, among other pivotal factors. There are scarcely 80 cars, trucks and minivans that are now designated as USAA Preferred vehicles, and a “Best Value” list represents a vehicles that rose to a tip of any category.

    “The idea of a list is to assistance members code vehicles that typically offer improved reserve ratings, reduce word reward costs, aloft fuel economy, improved altogether trustworthiness and reduce MSRP compared to other vehicles in a same category,” pronounced Steve Thompson, an partner clamp boss during USAA. “The Kia Sportage rose to a tip as a automobile that offers these pivotal elements, origination it a good buy for a value-minded consumer.”

    For some-more information about a USAA Best Value list, and a specific automobiles featured, revisit

    Kia’s Unprecedented Growth
    Kia Motors is a one of a world’s fastest relocating tellurian automotive brands; from 2009-2011 Kia launched some-more new vehicles in a U.S. than any other automaker, and underneath a superintendence of arch pattern officer, Peter Schreyer, warranted a repute as an attention personality in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has warranted vicious commend and dramatically increasing consumer awareness, notice and care for a brand. In 2011, KMA accessible a 17th uninterrupted year of marketplace share growth, interjection in partial to a largest boost of any vital code in viewed quality1 and a industry’s top code faithfulness ranking2. Kia’s U.S.-based production trickery in West Point, Georgia KMMG is obliged for a origination of some-more than 10,000 plant and retailer jobs and builds dual of a company’s best-selling vehicles in a U.S. a Sorento CUV and Optima midsize sedan.* Kia’s value and technology-laden 2012 indication year lineup also includes a Sportage compress CUV, Soul civic newcomer vehicle, Optima Hybrid, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, Rio and Rio5-door sub-compacts and Sedona minivan.

    About Kia Motors America
    Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner” of a NBA and LPGA. In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies in a U.S. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.

    Information about Kia Motors America and a full automobile choice is accessible during a website For media information, including photography, revisit

    About USAA
    USAA provides insurance, banking, investment and retirement products and services to 9 million members of a U.S. troops and their families. Known for a mythological joining to a members, USAA is consistently famous for superb service, worker contentment and financial strength. USAA membership is open to all who are portion or have honorably served a republic in a U.S. troops and their authorised family members. For some-more information about USAA, or to learn some-more about membership, revisit USAA online today.

    About a Best Value List
    USAA Preferred “Best Value” vehicles are typically those vehicles ranked top in any automobile difficulty AND obtain “Good/Acceptable” pile-up exam ratings from IIHS and paint vehicles that are dynamic to be a best financial value regulating a USAA-developed exclusive statistical model. The indication relates MSRP to automobile facilities (engine type, expostulate train, electronic fortitude control, anti-lock brakes, series of airbags, transmission, physique additions, quell weight, horsepower-to-curb weight, tallness and automobile category), fuel economy, word cost, additional guaranty cost, depreciation, and IIHS Top Safety Pick to establish a value. In providing this analysis, USAA does not cruise factors other than those disclosed. For some-more information, revisit

    * The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in a United States from U.S. and globally-sourced parts.
    1 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study
    2 Source: Experian Automotive Q2 2011 marketplace analysis

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