2016 Buick Global Sales Pass 1 Million at Record Pace


2016 Buick Global Sales Pass 1 Million at Record Pace

23 percent year-over-year growth highest among major international brands

2016-10-21

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DETROIT (Friday, October 21, 2016) ― Through September, global Buick deliveries worldwide totaled 1,046,746 vehicles for 2016. At no other point in the brand’s 113 years of business has this milestone been reached so quickly. Compared to the same span in 2015, nearly 200,000 more customers have taken delivery of a new Buick car or SUV.

Buick’s year-over-year growth of 23 percent is the highest in the industry for major brands selling vehicles in both North America and China. With three months left in the year, Buick is on track for its fourth consecutive all-time global sales record.

“Demand worldwide continues to grow for attainable Buick luxury and the beautiful, quiet and comfortable cars and SUVs we offer,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “We complement that driving experience with customer service that consistently ranks among the highest in the industry.”

Buick currently ranks as the second-largest passenger-car brand in China and outsells key competitors including Acura, Audi, Infiniti and Lincoln in North America. In Canada, year-to-date retail sales are up by 17%.

Buick’s modern, smart SUV lineup is fueling the nameplate’s international growth. The compact Envision is on pace for more than 200,000 global sales in its second year in the market. Sales in North America began in May and demand has been strong, with Envisions averaging just 23 days on dealer lots. That’s far below the industry average of 65 days.

The Encore small SUV has increased its global sales each year since its launch less than four years ago. Buick SUV retail sales in Canada had the best month ever in September with an increase of 41%. A redesigned 2017 Encore just started arriving at dealerships with a standard 8-inch touchscreen, 4G LTE Wi-Fi, Apple CarPlay and Android Auto ― a suite of connectivity features not offered by any competitor.

Recent U.S. Buick buyers cite quality and value among their top reasons for purchase, and the brand continues to provide top safety ratings as well. In September, the new Envision was given a Top Safety Pick Plus by the Insurance Institute for Highway Safety ― the organization’s highest rating.

About Buick in Canada

Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at www.buick.ca, on Twitter @BuickCanada or at www.facebook.com/BuickCanada.

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