2016 Silverado: The New Face of Strong
2015-07-13
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Oshawa, Ontario (Monday, July 13, 2015) – Chevy Trucks are on a roll, with Chevrolet pickup sales in Canada up 28 percent so far this year. Chevrolet intends to strengthen this momentum with significant updates for the 2016 Silverado 1500 full-size pickup.
“The redesigned 2016 Silverado will build on Chevy Trucks’ legacy of dependability. It will feature a more muscular appearance and offer new customer-focused technologies,” said Joe De Stefano, brand manager, Chevrolet Trucks in Canada.
“Silverado’s new front end designs with bold horizontal elements, sculpted hoods and dramatic lighting reflect the strength and refinement that have helped make Chevrolet the fastest growing pickup brand this year.”
Other changes for 2016 will include expanded use of 8-speed automatic transmissions, updated Chevy MyLink with support for Android Auto and Apple CarPlay, and additional safety technologies.
The redesign of the 2016 Silverado 1500 is part of an aggressive strategy to build on Chevy Trucks’ momentum.
Since the introduction of the all-new Silverado 1500 in the spring of 2013, Silverado sales have grown each year. Through June of this year, Silverado sales are up 14 percent.
More product details will be available this fall, closer to the public debut of the redesigned 2016 Silverado 1500.
About Chevrolet in Canada
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling more than 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca, on Facebook at http://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.
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