2017 Chevrolet Colorado ZR2 Arrives in Calgary Starting at $44,215

Chevy’s all-new off-road performance truck will be priced more competitively and have better standard equipment than the nearest comparable trucks

2017-03-14

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Calgary, Alberta (Tuesday, March 14, 2017) — Chevrolet today introduced the 2017 Colorado ZR2 for the first time in Canada at the Calgary International Auto and Truck Show. After revitalizing an entire truck market segment with the launch of the Chevy Colorado, Chevrolet continues to innovate in the midsize pickup segment. The high-performance, off-road ZR2 trim level will launch this spring for the 2017 model year with a starting price of $44,215 plus a $1,700 destination freight charge.

“ZR2 is truly a segment of one and does everything well. We’re thrilled to be able to offer it for more than $6,000 less than the next closest comparable truck.” said Doug Kenzie, brand manager, Chevrolet Trucks in Canada. “When purchasing a ZR2 at the starting price, our customers are getting all of the incredible off-road technologies that allow them to traverse everything from heavy two-track rails to high-speed desert running and full-on rock crawling.”

Available options on the 2017 Chevrolet Colorado ZR2 will include:

Class-exclusive 2.8L Duramax Turbo-Diesel engine, paired with a six-speed automatic transmission, capable of 181 horsepower and 369 lb-ft of torque
Choice of crew- or extended cab configurations (including short and long beds, respectively)
7-speaker Bose premium audio system
Dealer-installed, bed-mounted spare tire carrier
Full-length black vinyl floor (no additional cost — standard interior features leather seats and carpet)

The ZR2’s starting MSRP includes a number of key standard features unique to the trim level, such as:

Class-exclusive front and rear electronic locking differentials
Revolutionary, segment-exclusive Multimatic Dynamic Suspensions Spool Valve (DSSVTM) dampers
Off-road rocker protection
Modified front and rear bumpers for better off-road obstacle clearance
Exclusive ZR2 17 x 8-inch aluminum alloy wheels
31-inch Goodyear Wrangler Duratrac® off-road tires
New cast-iron control arms
An aluminum skidplate that protects the radiator and engine oil pan
Autotrac transfer case
Transfer case shield
Aggressive grille and hood combo unique to ZR2
Modified rear axle with a 3.42 ratio
Front and rear tracks widened 8.9 cm (3.5 in.) over a standard Colorado
Suspension lifted 5 cm (2 in.) over a standard Colorado
Off-Road Mode Technology
4-wheel disc brakes

Other standard features include:

Tow/haul mode
Trailering Package, including trailer hitch and 7-pin connector
Integrated trailer brake controller
Spray-on bedliner
Heated driver and passenger front seats
Wireless phone charging
Rear sliding window
EZ Lift and Lower tailgate
Locking tailgate
Recovery hooks
A six-speaker audio system with Chevrolet MyLink Radio with an 8-inch diagonal colour touchscreen, AM/FM stereo with seek-and-scan and a digital clock, Bluetooth streaming audio for music and select phones, voice-activated technology for radio and phone featuring Apple CarPlay and Android Auto capability as well as an auxiliary jack
All-terrain spare tire with unique ZR2 wheel
Four USB ports: one on the instrument panel, one in the centre console and two in the rear of the centre console
Electronic automatic cruise control
Rear window electric defogger
OnStar 4G LTE with built-in Wi-Fi
Rear Vision Camera
Remote keyless entry
Remote vehicle starter system
4-way power front driver and passenger seat adjuster with power driver lumbar control
Rear seats with underseat storage

Standard powertrain is the 3.6L DI DOHC V6 with a class-leading 308 horsepower and 275 lb-ft of torque that is shared with other Colorado models.

The ZR2 is available only as a four-wheel-drive vehicle.

The 2017 Chevrolet Colorado ZR2 goes on sale this spring.

Fast Fact: The first volume production vehicle to use the DSSV dampers was the 2014 Chevrolet Camaro Z/28. The 2017 Chevrolet Colorado ZR2 will be the first application of Canadian-developed Multimatic DSSV damper technology to an off-road vehicle.

About Chevrolet in Canada

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling more than 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca, on Facebook at http://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.

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