“A NEW ERA”: New BMW Group film launches online. The story of the BMW Group’s 100th-anniversary corporate campaign continues.

Munich. A new era has begun. That is the key message
of the new BMW film released today through all online channels (https://youtu.be/RMMQxoWN0R8).
For the first time, the film “A NEW ERA” shows all four BMW Group
Vision Vehicles side by side. One year after the company’s centenary,
the world’s leading premium manufacturer of automobiles and
motorcycles is revisiting its “THE NEXT 100 YEARS” campaign.

“A NEW ERA” is the second film that showcases the BMW Group at a
corporate level with its strong brands, BMW, MINI, Rolls-Royce and BMW Motorrad.

Showing the four Vision Vehicles together for the first time, the
online film “A NEW ERA” ties in with “THE NEXT 100 YEARS”, which was
the motto of the BMW Group centenary last year. Future orientation and
ground-breaking innovations have always formed the company’s identity
– driven by an exceptional team of people who share and are inspired
by a fascination for mobility.

 

For the anniversary, a TV spot was created that for the first time
portrayed the company’s active role in shaping the future, its
willingness to learn and to change, its passion for technological
innovation and responsibility towards society. The theme of the TV
spot, “Together, we’re creating history. The history of tomorrow”,
underlined this forward-looking approach.

The online film “A NEW ERA” takes this message and refines it: In
this film, the future has already begun. In answer to the previous TV
spot, “A NEW ERA” opens up a view of the future and brings the
previously described vision of the BMW Group to life.

Mobility is the freedom always to be able to get where you want to go
in life. The BMW, MINI, Rolls-Royce and BMW Motorrad Vision Vehicles
symbolise this freedom by providing their own brand-specific
interpretation of mobility. Central themes are autonomous driving,
individuality, safety through innovation and the vehicle as an active
companion and advisor in everyday situations. The film also highlights
other areas of innovation, such as electro-mobility, shared mobility
and connectivity.

“‘THE NEXT 100 YEARS’ was much more than just a celebration of our
company’s anniversary. Our philosophy of constantly looking to the
future and setting high standards of innovation is what drives the
day-to-day work of BMW Group associates,” commented Bill Mc Andrews,
head of Communications Strategy, Corporate Communications and Market
Communications. “In the film ‘A NEW ERA’, we are underscoring this
idea and adapting it to our corporate strategy in the coming months
and years.”

“A NEW ERA” will be widely integrated into the BMW Group’s digital
communications, including its own platforms and social media channels.
The film was shot on locations in Los Angeles, USA, and Bangkok,
Thailand. Interone is the creative agency responsible.

“A NEW ERA” will also be integrated into the BMW Group Future
Exhibition in the BMW Welt Double Cone.

 

 

If you have any questions, please contact:

 

BMW Group Corporate Communications

Bernhard Ederer, Business and Finance Communications, Press
Spokesperson BMW Group Marketing and BMW Group Sales Germany


Bernhard.Ederer@bmwgroup.com
,
Telephone: +49-89-382-28556, Fax: +49-89-382-24418

 

Media website:
www.press.bmw.de

Email:
presse@bmw.de

 

 

 

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 

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