Munich
. The BMW Group has always stood for trend-setting
designs and premium quality. For those who want to extend this
experience beyond the road, the BMW Lifestyle Collections are a
further way to experience the typical BMW dynamism and lifestyle at
its best. The all-new BMW Lifestyle Collections, presented in early
April 2016 – the centenary year of the BMW Group – now offer an even
wider range to choose from, with more than 250 new products and styles.
The BMW Collection – a statement of sporty elegance.
The new BMW Collection for 2016 includes a wide
range of new clothing, accessories, and luggage. In all cases the
hallmark is sporty elegance, distinctive styling and high-quality materials.
The new BMW Jacket and the lightweight BMW
Summer Down Jacket are among the special highlights of the
2016 BMW Collection. The fashionable wool-look BMW Women’s
Jacket comes in a trendy parka style with an elegant hood and
drawstring waist, for an adjustable look and fit. The
BMW Men’s Jacket features a stand-up collar and four
outer patch pockets, accentuating the jacket’s urbane, elegant
appearance. Concealed, ribbed collar and sleeve cuffs keep out the
chill whatever the weather.
For those who prefer a sportier look, BMW Lifestyle offers the
lightweight, waist-length BMW Summer Down Jacket.
Made from 90 percent down and 10 percent feathers, the jacket is not
only cosy and warm but is also ultra-light and compact to pack and
carry. That makes the BMW Summer Down Jacket the
ideal companion when heading for the mountains, the seaside or simply
whiling away a cool summer evening.
Alongside new styles, the signature features of the new BMW
Collection include innovative tailoring and clever detailing. With its
contrasting cyclamen flat seams, for example, the Ladies’ version of
the BMW Knit Sweater is a stylish eye-catcher, while
tonal flat seams and left chest pocket add a modern twist to the
design of the Men’s Sweater.
Always up-to-date with the new watches from the BMW Collection.
An array of new watches joins the 2016 BMW Collection. Sporty
features merge effortlessly with sophisticated appeal. Thanks to a
large variety of different designs, there is a model to suit
everyone’s taste.
While the BMW Day Date model (ladies’ and men’s)
with its Swiss Ronda movement, structured dial pattern and leather
strap is timelessly elegant, the new BMW Chrono
Watch, with its angular stainless-steel case and embossed
leather strap, is a powerful eye-catcher. The unisex chronograph also
features a round dial with an integrated tachymeter around the rim, a
date display (at 4 o’clock position) and a coloured BMW logo at the
top of the dial. Luminous indices and luminous hands ensure easy readability.
For those who prefer something even more eye-stopping, the
BMW Sport Chronograph has to be the right choice.
With a diameter of 43 millimetres, a polished bezel and a bright blue
dial, this men’s watch makes the ultimate visual statement. The robust
bracelet with links of brushed stainless steel and a butterfly clasp
make the chronograph a reliable companion for every adventure. Like
all BMW watches, this model is equipped with a high-quality quartz
movement by Ronda.
The perfect luggage solution for any trip.
BMW Lifestyle has added two new items to the successful BMW Luggage
Collection. With the BMW Garment Bag and the
BMW Duffle Bag, it is easier than ever to travel
comfortably yet in style. With large zips and ventilated side pockets,
the new BMW Garment Bag provides optimal storage for clothes and
shoes. Flat mesh pockets inside the bag keep clothing neatly organised
at all times. And there’s a further clever feature: using the side
zips, the BMW Garment Bag can be converted quickly and easily into a
stylish weekender-size bag. This bag for every occasion is ideal for
both business trips and weekend getaways.
The new BMW Duffle Bag provides a fashionable
alternative to regular sports bags and small suitcases. This spacious
bag has a tasteful herringbone design, with genuine leather straps and
the BMW word mark on both sides. Two inner compartments, a zip pocket,
and a key ring help keep everything neatly organised.
In addition to the BMW Collection – the cornerstone
of the BMW Lifestyle Collections – numerous inspiring products and
exciting styles have also been added to the new BMW M
Collection, the BMW i Collection, and the BMW Iconic Collection.
BMW M Collection
The new edition of the BMW M Collection clearly mirrors the special
dynamism and power of the famous automobiles from BMW M. Black is the
defining colour of this collection. Red highlights and creative design
features – for example a quilted lining inspired by the pattern of the
BMW M4 air intake grille – combined with highest quality standards
reflect the typical BMW M philosophy. M: The most powerful letter in
the world.
BMW i Collection
The 2016 BMW i Collection too has been extensively updated. With
high-fashion products such as the stylish Ladies Jumpsuit or the
Ladies Top made of a soft, flexible material, BMW demonstrates how
it’s not just in the world of the automobile that sustainability and
premium quality can be effortlessly combined. Pioneering combinations
of materials and a future-driven design language also characterize the
BMW i accessories and leather goods, and underline the company’s claim
to be ahead of its time.
BMW Iconic Collection
The BMW Iconic Collection combines exclusive materials and precision
workmanship into timelessly elegant accessories. Attractively styled
wristwatches, high-quality wool plaid products and fine leather goods
– each item is an expression of an extraordinary lifestyle.
Further attractive products can be found in the new
BMW Kids Collection. Scaled down, ride-on BMW models
and a variety of games offer lots of exciting highlights for the
youngest members of the family.
In the BMW Miniatures Collection too, a number of
new models will be arriving in 2016. With vintage cars such as the BMW
328, iconic automobiles of today such as the new BMW 7 Series or
classics of the future such as the BMW i8, the BMW Miniatures
fascinate in every detail.
As of April 2016, the BMW Lifestyle Collections are available at
shop.bmw.com and at selected BMW dealers.
Recommended Retail Prices:
BMW Jacket, ladies’ and men’s: € 260.00
BMW Summer Down Jacket, ladies’ and men’s: € 140.00
BMW Knit Sweater, ladies and men’s: € 89.00
BMW Day Date Watch, men’s: € 220.00
BMW Day Date Watch, ladies’: € 200.00
BMW Chrono Watch, unisex: € 270.00
BMW Sports Chronograph Watch, men’s: € 330.00
BMW Garment Bag: € 99.00
BMW Duffle Bag: € 120.00