January 31, 2019
, Auburn Hills, Mich.
Building on a Ram Truck brand’s “Next Generation” debate that focuses on instilling values and certainty in a children, a new long-form “Make Sure of It” video introduces Academy® Award hopeful Jeremy Renner as a new voice of a Ram Truck brand.
The video opens on a face of a immature lady as a voice of a father recites his wish for his daughter’s future, how by her possess strength and courage, she will figure a universe around her, and a certainty he has for her unconstrained possibility. The father afterwards optimistically pledges, “I’m gonna make certain of it,” divulgence a voice to be actor Jeremy Renner, sitting in a Ram 1500 looking in a rearview counterpart proudly during a immature lady in a behind seat. The mark continues with a tagline “Make a Next Generation Even Better. That’s Our Job” as a collection is shown of mothers, fathers, sons and daughters that Ram has featured in their films over a years to remind people how critical this shortcoming is to all of us.
“As a father of a immature daughter, a clever summary in this film unequivocally spoke to my heart,” pronounced Jeremy Renner. “I trust this film is an impulse as we work each day to teach a same values of confidence, bravery and affability in my daughter.”
“We are beholden to Jeremy for lending his voice to a arriving Ram code campaign,” pronounced Olivier Francois, Chief Marketing Officer, FCA. “In return, we are unapproachable to precedence a platforms during a Big Game to showcase a summary that is dear to his heart and reflects a common values.”
“Make Sure of It” is a third collaborative plan between a Ram code and executive Jaci Judelson. Judelson also destined a brand’s visually stunning, dirty and leader of a #Femvertising endowment from SheMedia 2015 debate “The Courage is Already Inside,” saluting a impression of clever women who have met and overcome many hurdles on a highway to achieving their goals. Judelson also destined a Ram brand’s 30-second mark “The Pack,” delivering a same summary of care with a some-more jaunty approach. In a video, a sole sheep breaks giveaway from a container and creates a approach to a tip of a mountain and takes a care position sitting down by a dog, conveying a message: “The ones with a courage to mount detached – join a joining of their own.”
“It’s been an respect to direct this film with such a manly and certain message, during a time where encouraging young women and girls to be unstoppable is essential,” pronounced Judelson. “As a mom of boys, we am unapproachable to be partial of this ‘Next Generation’ array that speaks to all kids and a energy of parenthood.”
“Make Sure of It” is a third in a array of value-based “Next Generation” films from a Ram Truck brand. The initial spot, “School Talk,” that debuted as partial of 2018 Father’s Day observance, reinforces a significance of fatherhood and instilling fast values in a children. The second spot, “Thanksgiving Grace,” honors these values again, with a concentration on being grateful for those in a lives who capacitate us to do what is right. It aired this past Nov (2018)
In further to “Make Sure of It,” Renner will voice a new Ram Truck code debate “Lead or Be Led” rolling out this February.
The Ram Truck brand’s “Make Sure of It” was combined in partnership with Doner. The “Next Generation” debate was combined in partnership with Austin, Texas-based GSDM.
About Ram Truck Brand
In 2009, a Ram Truck code launched as a stand-alone division, focused on assembly a final of lorry buyers and delivering benchmark-quality vehicles.
That concentration leads Ram to pattern a industry’s many innovative, award-winning trucks, emphasizing durability, strength, record and efficiency.
With a full lineup of trucks, including ProMaster and ProMaster City vans, a Ram code builds trucks that get a tough work finished and families where they need to go. From a no-compromise Ram 1500 that defines a destiny of pickup trucks with innovative design, a top peculiarity materials and class-exclusive technology, to a Ram Heavy Duty that combines a ability to out-power, out-tow and out-haul each singular aspirant with a segment’s many gentle float and handling, Ram is committed to product leadership.
Ram continues to outperform a foe and sets a benchmarks for:
- Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
- Highest towing capacity: 35,100 lbs. with Ram 3500
- Heaviest payloads: 7,680 lbs. with Ram 3500
- Most luxurious: Ram Limited with genuine wood, genuine leather and 12-inch Uconnect touchscreen
- Best float and doing with disdainful couple curl back and auto-level atmosphere suspensions
- Most interior space with Ram Mega Cab
- Most able full-size off-road pickup – Ram Power Wagon
- Highest owners faithfulness of any half-ton pickup
- Over a final 30 years, Ram has a top commission of pickups still on a road
Giving limit bid all day, each day with confidence, the Ram Truck lineup stairs brazen with a full force of complicated capability providing confidence-inspiring facilities and class-exclusive car safety.
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