Mike Accavitti, Senior Vice President and General Manager, Acura Division
Good morning and interjection for fasten us.
It’s been an sparkling uncover so far, and we’re anxious to be with we currently to showcase a entirely redesigned, rested and reborn Acura ILX sports sedan.
Acura is on a move, step by step, we’re executing on a prophesy for a Acura brand, adding some-more performance, some-more oppulance prestige, and some-more energetic suit in design. And we’re gaining appetite and strength with each new indication launch.
It started twin years ago on a SUV side of a lineup with a second-generation RDX, that has run a competition during a vehement pace, branch in 25 uninterrupted months of sales records. It was followed to marketplace by an all-new, third-generation MDX, that is not usually a sales personality in a segment, it’s a best-selling 3-row oppulance SUV of all time.
Through a initial 10 months of this year, sales of a best 1-2 punch in a oppulance SUV diversion are adult 16 percent – even over a clever 2013.
And in a months forward we’ll be pity a skeleton to serve raise this Acura SUV lineup for even larger competitiveness.
More recently, we’ve been focusing pleasantness on a sedan side of a Acura lineup, with a launch of a all-new 2015 TLX. The TLX brings to bear an implausible array of slicing corner Acura opening technology, including twin next-generation Acura pointing doing technologies, twin modernized new engines, and twin all-new, transmissions, and that includes a world’s initial 8-speed twin squeeze delivery with a torque converter, that has debuted to soap-box reviews.
TLX also heralds a introduction of a AcuraWatch Suite of modernized reserve and driver-assistive systems. This is comprehensive state-of-the-art stuff, record that is on a highway to a programmed vehicles of a destiny you’ve begun to see in exam programs.
AcuraWatch includes a capability to clarity pedestrians, and both front and behind collision mitigation, including what we call Road Departure Mitigation, that means it will meddle to assistance keep a motorist on a road. These are capabilities that compare or outperform systems in aspirant vehicles that are twin or 3 times a price.
With a tremendously polished and stirring opening and all of this good technology, it’s no good warn that a TLX is experiencing record patron seductiveness and flourishing sales momentum. During a past twin months as we began to fill a product tube TLX has been a best-selling sedan and is outpacing a slew of other recently-redesigned oppulance sedans, and it’s usually removing started.
TLX is a core volume indication for a Acura brand. More than that, we’re saying TLX lend a palm to a rest of a Acura lineup in formulating salon traffic, in lifting squeeze care among oppulance intenders, and in advancing new leading-edge opening technology. And it is a latter opportunity, leveraging a opening attributes of a TLX that brings us here today.
This morning we’ve got good news about a gateway to a Acura lineup, a ILX sports sedan.
ILX was always a good idea. It pennyless new belligerent as a initial entry-luxury sedan in an rising segment, forward of Mercedes, BMW and Audi. This is a hotly rival marketplace and a vicious front in a conflict to attract new, immature oppulance customers.
And in a context of a purpose as a gateway to a brand, a ILX has been fulfilling a mission, attracting a aloft commission of under-35 business than any other automobile in a segment.
But we see event to grow a sales and share. We have been listening closely to a voice of a customer, who told us that they favourite a package and styling, though wish some-more energy and some-more oppulance features.
We listened and we’re responding, with some-more features, some-more leading-edge technology, and a vital injection of Acura DNA, that means a heightened turn of opening to emanate a lightning discerning benefit that appeals to younger buyers.
Redesigned, reengineered and reborn as an even stronger, some-more powerful, and some-more polished Acura sports sedan, Ladies and gentleman, a 2016 Acura ILX.
This is some-more than usually a normal mid-cycle refresh. Top-to-bottom, from styling to interior refinement, oppulance facilities to leading-edge reserve technology, stirring sports sedan opening to oppulance sedan quietness, ILX is now a loyal gateway to what it means to be an Acura sports sedan.
Acura business already give us high outlines for ILX’s sporty and superb extraneous design, though for 2016, we’ve upped a ante with a bolder, some-more particular front end, highlighted by Acura’s signature Jewel Eye LED headlights, now customary opposite a lineup, a exaggerate no aspirant can make.
The styling changes lift around to a back, with a restyled behind fender and new LED tail lights.
Inside this new ILX is a turn of customary feature-content unmatched in a segment, including remote engine start and all kinds of new connectivity options, including an HDMI hookup. If you’ll atonement a pun, this ILX is in balance with a needs of millennials.
Further, there are accessible Cross Traffic and Blind Spot Monitors. And for a initial time, we’re charity Acura business an easy to use, smartphone-powered navigation option, in further to accessible embedded navi.
This is calm younger buyers relocating into oppulance are going to demand. We’ve got it now.
But honestly, a biggest changes to this ILX are a ones we can’t see, and that we can’t unequivocally uncover we today, and that’s a pushing experience. This new ILX responds to a will of a driver, like usually an Acura can, with discerning and intelligent performance.
It starts underneath a hood, where we’re doing some-more than interpose ILX with a suggestion of a TLX. We’ve given it some of a thrill, by equipping it with one of TLX’s twin new powertrains. Yes, a same energetic 2.4-liter, 16-valve, direct-injected i-VTEC engine, AND, a implausible 8-speed DCT. Both have perceived impossibly certain feedback in a TLX.
Now, this new powerplant will adult rise outlay in a ILX by 51 horsepower, with torque adult by 40 pound-feet from a effusive involuntary model. That gives a ILX a best energy to weight ratio of any front-wheel-drive automobile in a class.
If you’ve driven a 2.4-liter TLX, we know a story, impossibly discerning and lightning quick shifts, with rev-matching down shifts, around a many advanced, many manageable and many joy-inducing delivery record in a class.
In ILX, it all comes to we with finger-tip control pleasantness of a steering-wheel mounted paddle shifters. It’s a ruin of a powertrain, and a vital game-changer for ILX performance.
And we’ve done many some-more opening and float peculiarity enhancements. It’s some-more quiet. And a motorist will knowledge a entirely retuned cessation in their initial outing down a road.
In a area of safety, a ILX gets another profitable shot of Acura DNA, with a adoption of a AcuraWatch Suite of reserve and driver-assistive technologies, accessible as an choice on all ILX models. This includes what fan experts tell us is a best Lane Keeping Assist complement in a business, along with new Road Departure Mitigation and an extended Collision Mitigation Braking complement with sensor amalgamate technology. That even sounds advanced.
There are also vital enhancements to a body, designed to grasp a Top Safety Pick Plus rating from a IIHS.
No other automobile in this category offers this turn of record for safer pushing and collision avoidance.
Finally, we’re bringing a 2016 ILX to marketplace with a trim package contemplative of a Acura code direction. That means expanding patron choice with a Standard, a Premium, a new Tech Plus, and a top-of-the line ILX A-SPEC, that is a indication we see here.
This A-SPEC indication gets an 18-inch amalgamate wheel, side sill garnish, case spoiler, haze lights, red instrument lighting, aluminum pedals and more.
And this pleasing new Catalina Blue Pearl is accessible on all Premium and above models.
And if we beheld a competition automobile in that video, we will remind we that ILX won a category during final year’s 25 Hours of Thunderhill race.
And subsequent month, an in-house group of a associates will debate an ILX with a new physique character chasing a altogether win opposite some of a world’s good sports cars.
You know, it’s one thing to sell a oppulance badge during a some-more affordable cost point. It’s another thing to broach loyal oppulance levels of performance, status and energetic proportion.
This 2016 ILX is now a good thought fulfilled. A oppulance automobile for a subsequent generation. That’s because we’re revelation oppulance buyers , Catch it if we can early subsequent year during Acura dealers nationwide.
Thank we for fasten us.
Now, come join me on theatre and check it out!
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