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Acura Automobiles: Acura Joins Forces with Trombone Shorty Foundation to Support Future of Music Education in New Orleans

  • Playing it Forward’ video from Acura offers inside demeanour during Trombone Shorty Foundation:
  • Acura investment in NOLA’s song village includes 18th year with Jazz Fest, sponsorship of “Shorty Fest 2017” and “Trad Fridays” during New Orleans Center for Creative Arts

TORRANCE, Calif. – Acura is building on a brand’s 18-year joining to a song and humanities of New Orleans as a automaker joins iconic bandleader, singer, songwriter and producer, Troy “Trombone Shorty” Andrews, as Official Automotive Partner of a Trombone Shorty Foundation’s Shorty Fest and Trad Fridays. Acura’s support of a non-profit Trombone Shorty Foundation will assistance a classification emanate a year-round impact on a city’s informative village and offer a joining to continue a low-pitched birthright of New Orleans by song education, instruction, mentorship and performance:


Acura is entering a 18th year of continued sponsorship of a New Orleans Jazz Heritage Festival, as a central automotive and categorical theatre unite commencement Friday, Apr 28 and using by Sunday, May 7.

The partnership continues Acura’s attribute with Trombone Shorty and his expostulate to offer internal song preparation by Acura’s subsidy of his Shorty Fest fundraising concert, and Trad Fridays, Shorty’s partnership with a New Orleans Center for Creative Arts to assistance safety normal New Orleans jazz song for destiny generations.       

“For 18 years a song theatre in New Orleans has been a energetic fit for a Acura code and we are respected to support a implausible contributions a Trombone Shorty Foundation is creation to allege internal musicians and say a one-of-a-kind low-pitched enlightenment of New Orleans,” pronounced Jon Ikeda, clamp boss of Acura Sales.

Acura and a Trombone Shorty Foundation         
In and with a Trombone Shorty Foundation, for a second year Acura will offer as a central automotive unite of a Shorty Fest advantage unison hosted by Trombone Shorty. Shorty Fest is a Foundation’s categorical New Orleans annual fundraiser and is scheduled for Thursday, May 4, during a House of Blues. Trombone Shorty, corroborated by his rope Orleans Avenue, also is imprinting his fifth year shutting out a Acura Stage during Jazz Fest.

Acura earnings for a second year presenting Trad Fridays during a New Orleans Center for Creative Arts (NOCCA). Trad Fridays is a jubilee of training normal brass-band travel song to a classically lerned students during NOCCA.

Acura and Jazz Fest
Entering a 18th year as central car partner of a New Orleans Jazz Heritage Festival, a automaker is again set to benefaction The Acura Main Stage, or “Acura Stage,” that has hosted mythological musicians any year during Jazz Fest. The tradition continues in 2017 with a different operation of performances by some of a world’s many distinguished musicians including Maroon 5, Kings of Leon, Harry Connick Jr., Trombone Shorty Orleans Avenue and more, behaving on a Acura Stage.   

Festival goers have a event to revisit a Acura Product Experience tent, that includes a full indication lineup, including a Acura NSX Supercar, practical existence pushing games and more. The Acura Product Experience is open to a open and provides name propitious festival attendees a possibility to win entrance to a disdainful Acura VIP Lounge and special passes to a Acura side stage.

For a full lineup of artists and some-more information on a New Orleans Jazz Heritage Festival, revisit  

Acura and Music
Acura has a prolonged story with song and musicians over a support of a New Orleans song and humanities scene. Acura has upheld a GRAMMY’s MusiCares Foundation for 5 years, that provides vicious assistance to a song village by services and resources covering a far-reaching operation of financial, medical and personal emergencies, where any box is treated with firmness and confidentiality. In support of a MusiCares Foundation, a tradition 2017 Acura NSX was auctioned to Tom Petty during a 2017 MusiCares Person of a Year Tribute progressing this year.  

Music has served as a absolute soundtrack to Acura’s Precision Crafted Performance code instruction by a preference of artists and marks that share a appetite and tension behind a code and a vehicles. Music has turn an constituent partial of a brand’s selling and communication with customers, and can be listened in a many new campaigns and car communications. Most recently, Kid Ink’s “The Movement” helped launch a 2018 TLX, Beck’s “Wow” headlined a 2017 MDX selling campaign, and Van Halen’s “Runnin’ with a Devil” served as a soundtrack for Acura’s 2016 Super Bowl TV spot, starring a next-generation NSX. 

Acura not usually supports musicians and their music, though a code prioritizes a song knowledge in a vehicles. Most Acura products underline a award-winning Panasonic ELS Studio Premium Audio System that produces colourful and sleek audio opening with strikingly authentic tonal quality. Acura’s in-vehicle sound is designed, engineered and made in partnership with Grammy® award-winning recording operative and writer Elliot Scheiner.

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About Acura
Acura is a heading automotive oppulance nameplate that delivers Precision Crafted Performance, an strange proceed to record and pattern that creates a new pushing experience.

The Acura lineup facilities 6 particular models – a RLX reward oppulance sedan, a TLX opening oppulance sedan, a ILX competition sedan, a 5-passenger RDX oppulance crossover SUV, and a seven-passenger Acura MDX, America’s all-time best-selling three-row oppulance SUV. Last spring, Acura launched a next-generation, electrified NSX supercar as a new and apex countenance of Acura Precision Crafted Performance.

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