Acura Canada

Acura Automobiles: Acura #SuperHandling Challenge Taps Tournament Basketball Fans to Showcase Their “Super Handling” Skills

  • ESPN researcher and horde Jay Williams and sports commentator Filayyyy horde a online Challenge
  • Fans who contention #SuperHandling Challenge videos with a many diversion will be featured by Jay Williams and Acura
  • Acura’s #SuperHandling Challenge debate highlights Acura’s industry-leading Super Handling All-Wheel Drive™ (SH-AWD®) technology

Acura is partnering with basketball influencers, including ESPN researcher and horde Jay Williams (@realjaywilliams) and sports commentator Filayyyy (@Filayyyy), to launch a Acura #SuperHandling Challenge during a Mar college basketball tournament. The plea kicks off currently with Williams ( and Filayyyy ( drumming fans to move their “super handling” dribbling skills into astonishing bland situations. Throughout a tournament, Williams and Acura will repost a best #SuperHandling videos to Instagram stories, providing technical research of fans’ tip moves.  

Influencers Joining a #SuperHandling Challenge
Acura is teaming adult with a name organisation of influencers from opposite a basketball and sports communities to amplify a Challenge. Influencers will embody University of Texas El Paso alumni and Harlem Globetrotter Briana “Hoops” Green (@brianagreen11), Spider Man-clad YouTube basketball prodigy Grayson “The Professor” Boucher (@theprofessor), and sports comedy commentator and Instagram star Carlos “Famous Los” Sanford (@famouslos32).

Additional Campaign Elements
In further to amicable media, Acura’s #SuperHandling Challenge debate will be featured extensively opposite ESPN and CBS Sports digital platforms, along with ads and homepage takeovers regulating from Mar 15 by Apr 8. During a Mar college tournament, Acura will also run additional debate creative, themed around a tagline “Prove your #SuperHandling,” featuring a Acura RDX exclusively on ESPN and CBS Sports. Acura’s Mar basketball debate will also be featured on The Bleacher Report, NCAA’s homepage, and NCAA’s FireTV sponsorship.

Super Handling All-Wheel Drive™ Nears One-million Sales Milestone
The #SuperHandling Challenge debate takes a name from Acura’s industry-leading Super Handling All-Wheel Drive™ (SH-AWD®) technology, that will strech a 15-year miracle and one-million symbol in tellurian sales of SH-AWD®-equipped vehicles after this year. Across 4 generations, Acura SH-AWD® record has consistently set a bar for performance-enhancing all-wheel drive. Acura now offers SH-AWD® in possibly automatic (SH-AWD®) or electrified (Sport Hybrid SH-AWD®) form on 5 of 6 Acura models.

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About Acura
Acura is a heading automotive oppulance nameplate that delivers Precision Crafted Performance – a joining to evocative styling, high opening and innovative engineering, all built on a substructure of peculiarity and reliability. The Acura lineup facilities 6 particular models – a RLX reward oppulance sedan, a TLX opening oppulance sedan, a ILX competition sedan, a five-passenger RDX oppulance crossover SUV, a seven-passenger Acura MDX, America’s all-time best-selling three-row oppulance SUV, and a next-generation, electrified NSX supercar.

Five of a 6 models in a Acura lineup are done exclusively in executive Ohio, regulating domestic and globally-sourced parts, including a ILX and TLX oppulance sports sedans (Marysville Auto Plant), a RDX and MDX oppulance SUVs (East Liberty Auto Plant) and a Acura NSX supercar, that is built to sequence during a Performance Manufacturing Center in Marysville, Ohio.

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