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All-New Kia Soul Awarded 2010 "Top Safety Pick" By Insurance Institute For Highway Safety


Kia Urban Passenger Vehicle Wins Second Consecutive Highest Honor from Institute

  • Soul famous for higher reserve ratings in all impact pile-up reserve tests
  • Five-passenger car presents consumers with an attractive, peculiarity and reserve
    feature-laden vehicle
  • IRVINE, Calif., Nov 18, 2009 Further exemplifying a well-developed peculiarity and safety, a 2010 Kia Soul has nonetheless again been famous by a Insurance Institute for Highway Safety (IIHS) and been given a 2010 Top Safety Pick endowment for a second uninterrupted time this year in a Small Car category. On a heels of being given a 2010 Automotive Excellence Award by Popular Mechanics, named to TIME.coms Most Exciting Cars of 2010 list and being named one of 10 Great and Safe Rides for Teens by AutoWeek magazine, a lively and childish Kia five-door was one of usually 5 tiny cars to acquire a organizations tip respect for earning Good ratings a tip practicable in frontal, side, back and rollover impact pile-up reserve tests.

    Since a launch in March, Soul has lived adult to a tagline of being Kia Motors affordable halo car by winning countless awards and consistently being a media and consumer favorite, pronounced Michael Sprague, clamp president, selling of Kia Motors America (KMA). Soul being respected with a Top Safety Pick for a second time solidifies it as a tip contender in a shred as a car that offers consumers a whole package.

    Ratings from a Institute are formed on formula from frontal, side and back impact pile-up tests, and for a initial time a good opening in a roof strength exam to magnitude insurance in a rollover also was compulsory to win. Each vehicles altogether analysis was formed on several measurements specific to any pile-up angle, and altogether impact on pile-up exam dummies inside a car during a time of collision. All vehicles contingency have electronic fortitude control accessible to be eligible.

    Available in 4 trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors musty five-door is a ideal essence of a brands stream design-led mutation with a singular design. In further to measureless character and value, all 4 Soul models also offer consumers a same high turn of customary reserve apparatus as all Kia vehicles, including front chair active headrests, twin front modernized airbags, front seat-mounted and full-length side screen airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and back press zones, side-impact doorway beams, an impact-absorbing steering mainstay and Lower Anchors and Tethers for Children (LATCH) complement also come standard.

    Kia Motors Product Line

    Kia Motors America offers a energetic and different product line to accommodate a needs of all lifestyles. The car line facilities a stylish and all-new Forte compress sedan and all-new two-door Forte Koup, a rarely personalizable Soul, organic Rondo CUV, award-winning Sedona minivan, eloquent Optima midsize sedan and versatile nonetheless fuel-efficient Rio and Rio5 subcompacts. The car line also facilities a affordably lush Borrego and value-packed Sportage SUVs, while a 2011 Sorento CUV arrives in showrooms in Jan 2010.

    About Kia Motors America

    Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 650 dealers via a United States. For 2008, KMA accessible a 14th uninterrupted year of increasing U.S. marketplace share and some-more recently achieved a best entertain of sales ever in 2009. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline The Power to Surprise.

    Kia Motors America is a Official Automotive Partner of a NBA. Information about Kia Motors America and a full car choice is accessible during a Web site For media information, including photography, revisit

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