Munich/Stuttgart. With victories in the categories
“Sports Bikes”, “Enduro/Supermoto” and “Crossovers” as well as four
second places and two third places, BMW Motorrad achieved another
impressive result in MOTORRAD magazine’s 21st “Motorcycle of the Year”
readers’ vote in 2019, in which 222 motorcycle models lined up and
were voted on by 47,407 readers in Germany.
“I am very pleased with the outstanding results our motorcycles
achieved and would like to thank MOTORRAD readers most sincerely for
their votes. These nine podium positions and the three category wins
are highly motivating for myself and the entire BMW Motorrad team and
a huge incentive to do everything we can in future to defend our
leading position in all motorcycle market segments in which we are
represented,” said Dr Markus Schramm, Head of BMW Motorrad.
First place in the category “Sport” went to the new S 1000 RR.
Attracting 22.1% of readers’ votes, it overcame strong competition
from Italy and the Far East. As such, participating MOTORRAD readers
showed their appreciation of an RR that has been improved in all
disciplines: in its new 2019 edition it is now more uncompromising,
lighter, faster due to BMW ShiftCam Technology and more easily
controllable thanks to state-of-the-art assistance systems. It is
available from dealerships from June onwards.
The BMW S 1000 XR dominated the “Crossover” category once
again in 2019, commanding a 20.4% share of the vote in what is a hotly
competed segment. With its fascinating blend of sporty riding
dynamics, outstanding sports touring qualities and individual design,
it was once again the most highly ranked model among readers.
Another outright class victory was achieved by the new R 1250 GS
along with its sibling model, the R 1250 GS Adventure, in the
“Enduro/Supermoto” category. An impressive 23.5 % of readers confirmed
that these two new GS models represent the ultimate benchmark in the
segment with their comprehensively advanced boxer engine featuring BMW
ShiftCam Technology.
The popular BMW touring models R 1250 RS and R 1250 RT only just
missed winning their category this year. Nonetheless, the R 1250 RS
attracted 22.2 % of readers’ votes, finishing a strong second and
followed by the R 1250 RT in third place. With their excellent
all-round qualities including riding dynamics and touring suitability,
both models thus confirmed their key role and high level of acceptance
in the “Touring/Sports Touring” category.
Another second place was achieved by the BMW R nineT in the category
“Modern Classics”. Here, 17.0 % of voters were impressed by this
model’s incomparable blend of classic, laid-back design, cutting-edge
technology and sporty riding dynamics.
The BMW G 310 R/GS models faced up to the competition for the first
time in the “Entry Level” category, where readers spontaneously voted
them into second place – a great result for these two agile BMW
Motorrad all-rounders.
In the “Scooter” category, BMW Motorrad achieved another admirable
second place with the zero-emission C evolution maxi scooter. Third
place for the C 650 Sport/C 650 GT rounds off the positive overall
performance of BMW Motorrad in this urban segment.
The award ceremony was held on 11 March 2019 in Stuttgart. 47,407
readers took part in the 21st “Motorcycle of the Year” vote, which is
considered the most important readers’ vote on motorcycles and
scooters in the whole of Europe.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Telephon:
+49 89 382-57505, E-mail: Tim.Diehl-Thiele@bmw.de
Ingo Wirth, Head of Communications MINI and BMW
Motorrad
Telephone: +49 89 382-25814, E-mail: Ingo.Wirth@bmw.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
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In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2016 was € 10,655 billion on revenues amounting to €
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of 129,932 employees.
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