“With Annual Report 2012, we wish to uncover a passion that people have for a Audi code and how they change it. Our authors didn’t have to demeanour far: They found what they were looking for right on their doorstep and all over a world,” explains Audi CFO Axel Strotbek. Seventeen stories were combined on this journey. Each one of them illustrates another perspective: Board of Management members, employees, code messengers, sportspeople and business explain what a Audi code means to them.
In a initial section of a Annual Report, a imitation speed “My Audi Moments,” Audi drivers from all over a universe explain their tie to a 4 rings. While a picture gallery presents a special tie between a protagonists and their cars, a following chapters – My Perfection, My View, My Passion, My Experience and My Inspiration – enclose several other articles from a Audi cosmos.
Rupert Stadler, CEO of AUDI AG, talks to civic formulation consultant Mark Wigley about a mobility of a future. As good as a American dream and a change on infrastructure and a civic character of US metropolises, a contention is also about a Audi Urban Future Initiative and a networking of people and mobility systems. Stadler emphasizes: “It’s usually a doubt of time until cars, buildings and streets promulgate with any other.”
In a essay about a Audi designers, employees explain how a life-size Audi indication is combined with craftsmanship, perfectionism and a piece consisting of wax, paraffin oil and micro-fine potion balls. On a basement of this supposed clay model, shapes, proportions and lighting effects can be practically assessed for a initial time in a routine of formulating a new automobile.
Event highlights of a past year are also lonesome in a Annual Report: for example, a celebration for a 50-year festival of Audi Culture. For one day, a bureau in Ingolstadt was remade into a unison hall. Heavy dire collection done approach for a theatre on that eminent musicians such as Till Brönner and Olga Scheps achieved for 500 eager guests.
At a finish of a article, readers can entrance multimedia calm around quick-response codes. Once again this year, Audi provides a Annual Report as an app for smartphones and tablets with a handling systems iOS, Android and – for a initial time – also for Windows 8. With a chronicle of a infotainment complement MMI blending for a iPad, users can navigate by special highlights. The Audi Annual Report appears in a imitation run of 100,000 copies and is accessible in German, English and Chinese. The online chronicle can be accessed during www.audi.com/ar2012.