“As expected, 2018 has proven intensely severe with a largest indication and record debate in Audi’s story – coinciding with a switch to a new WLTP exam cycle,” says Bram Schot, CEO and halt Board Member for Sales and Marketing during AUDI AG. “The certain feedback from a latest models demonstrates a brand’s strength, while we ready for a new hurdles forward this year.”
In China, Audi once again sealed a year with a new record-breaking figure, with 663,049 automobiles sole representing an boost of 10.9 percent. The sales volume has augmenting some-more than fivefold over a past 10 years. In 2018, a Four Rings saw direct soar for a locally constructed reward models A4 L (+42.6% to 163,279 cars) and A3 (+12.7% to 91,173 cars) in particular. The association sole some-more than 10,000 units (+4.0%) of a new book of a full-size flagship, a A8 L, in 2018. In October, a prolonged wheelbase chronicle of a Q2 tailored privately to a Chinese marketplace assimilated a internal portfolio; this chronicle is directed quite during immature customers. 2019 will see serve highlights nearing during dealers in a Middle Kingdom, with a marketplace introduction of a new A6 L shortly. With a Audi Q2 L e-tron as a initial locally constructed electric automobile and a Audi e-tron as an import model, Audi also aims to set an critical miracle in a second half of a year for a foundation of a Chinese indication range.
Model changeovers, countless domestic and mercantile uncertainties as good as a changeover to a new WLTP exam cycle dominated business for Audi in Europe in 2018. Across all models, sales on a home continent fell by 13.6 percent to around 743,600 units over a year as a whole. The A7 achieved well, with sales adult 47.4 percent to around 10,100 units given January. Attracting around 16,000 allege reservations, a Audi e-tron also caused a stir among European customers. In Dec around 51,500 business (-20.9%) in Europe perceived their keys for an Audi. The association continues to work during full speed on a homologation of a models. Week after week serve engine/transmission variants can be systematic again in a configurator.
In a United States, Audi once again achieved really clever sales in 2018, finale a year with 223,323 customers, somewhat next a analogous figure for 2017 (-1.4%). The Q family in sole is providing a good understanding of movement in a United States. Demand for a sporty off-roaders grew above-average by 8.3 percent to 126,252 units. For a initial time in a story of Audi of America, SUV sales comment for 57 percent of deliveries. The many renouned Q model is a Q5, with direct augmenting over 21 percent to 69,978 cars. Audi Canada also benefited from a SUV trend, achieving a new record-breaking figure (+2.5% to 36,908 cars). As a result, Canada determined itself as a organisation tie among a tip 10 largest markets for a third year in succession. In North America, deliveries in a year as a whole built on a high turn of 2017 (-0.9% to around 275,000 cars).
Change from 2017
Change from 2017
Chinese mainland + Hong Kong
Note for editors: The financial total for a mercantile year 2018 will be presented during a Audi annual press discussion in Ingolstadt on Mar 14th 2019.