“To us, a Internet is a world’s biggest creation lab. It offers us a possibility to consistently try new ways of presenting a code and coming people,” pronounced Luca de Meo, Member of a Board of Management for Sales during AUDI AG, per a company’s digital strategy. And: “At Audi, we consider ‘digital’ from a start, in all we do: In sequence to warn users with radical ideas and lift on a approach and personal discourse with them.”
With a annual “Digital Brand Champions” ranking, “WirtschaftsWoche” distinguishes a companies that have many successfully guided their brands into a digital age. The investigate consecrated by a business repository compared a web strategies of a 200 best-known German brands in 20 industries. Decisive criteria in a investigate enclosed for instance coherence of a messages opposite all channels, a high grade of creation and continual communication with users. Audi stood out among all of a brands studied. “Audi has a constrained participation on all of a digital platforms. The Audi code is renouned in amicable communities because, among other things, it impresses users by charity them applicable content, discerning response times and glorious usability,” a investigate concluded.