This year for a initial time, a Audi Short Film Award was presented in a Berlinale Shorts territory along with a Golden and Silver Bears during a Berlin International Film Festival. The honor, that includes EUR 20,000 in esteem money, went to Japanese executive Momoko Seto for her 12-minute work “Planet ∑.” The general brief film jury, consisting of Wahyuni A. Hadi, executive of a Singapore International Film Festival, Halil Altındere, publisher of a Turkish art repository art-ist, and Indian filmmaker Madhusree Dutta, respected a special artistic signature of a executive with a award. With this esteem Audi is ancillary an critical margin of investigation in filmmaking. “The brief form has a prolonged tradition during a Berlinale. The Audi Short Film Award supports a cinematic form of storytelling that is apropos increasingly renouned and captures a zeitgeist,” pronounced Dieter Kosslick, Director of a Berlin International Film Festival.
To assistance attract immature talent to this innovative genre, Audi is donating a deduction from libation sales during a Audi Berlinale Lounge to a Berlin preparation beginning “Kinder machen Kurzfilm.” Since 2006 a organisation has presented a essay competition followed by a screenwriting and prolongation seminar for facile school-age kids. Under a superintendence of veteran filmmakers, children classify and learn about a artistic routine for a finish brief film.
The finish outcome of a Audi Berlinale Lounge during Marlene Dietrich Platz, that was open to fans, attention professionals, reporters and film lovers, was intensely certain for Audi, with a Berlinale Open House party module sketch some-more than 6,000 visitors. The roughly 30 events were consistently well-attended. Highlights including a Cars in Films row contention with James Bond fable Sir Ken Adam and Giovanni Perosino, Head of Brand Communications during AUDI AG, and talks with Marie Bäumer, Iris Berben, Andreas Dresen, Peter Rommel, Udo Kier, Sebastian Schipper and Howard Shore captivated vast crowds. “With a Berlinale Open House, we and a Berlinale have determined a new format that tells sparkling stories associated to a cinema, offers a look behind a scenes into a worlds of filmmaking and carmaking, and allows those concerned in creation cinema to demonstrate themselves on this side of a china shade as well. We also wish to continue with this successful regulation in a future,” pronounced Wayne Griffiths, Head of Sales for Germany during AUDI AG. Guests from a tip building of a loll also had a approach perspective of a red carpet, where they could see stars like Nicole Kidman, Natalie Portman and Daniel Brühl, who were driven to a site in around 300 Audi cars.
Roughly 300 guest responded to a company’s invitation to attend a Audi Berlinale Brunch, including countless celebrities such as executive Wim Wenders, actors James Franco and Daniel Brühl and radio horde Kai Pflaume.
To concede fans outward of a collateral city to suffer a Berlinale knowledge as well, Audi rolled out a red runner during a Piazza in Ingolstadt for a generation of a festival. Films from a past 3 years of a Berlinale will be shown daily until Feb 15 during a Audi Programmkino arthouse cinema. The prominence of a Ingolstadt film array is a reconstitute of a Disney fairytale “Cinderella,” 4 weeks before a central premiere in German theaters.
About Momoko Seto:
Momoko Seto, a connoisseur in art, has worked for many years as a freelance film maker. Her cinematic creation takes a spectator to apart universes. She transfers systematic techniques of regard such as delayed suit to a narrative. She adds to this art of rebate a sociopolitical vigilant that is profoundly critical to her. This approach of operative creates a communication of bland life. Images from this, as from a expansion of mildew or salt crystals, form an opening into genre cinema. Momoko Seto’s works have been presented globally during festivals and in a context of exhibitions.