Munich. More than any other vehicle brand, MINI is a
statement of personal style and inspires customers all over the world.
Constantly reinventing the brand through attractive products,
innovation, authenticity and distinctive brand communications is part
of the MINI DNA. This enthusiasm for the brand is also reflected in
the latest Best Global Brands ranking compiled by the brand
consultancy Interbrand. The value of the MINI brand rose once again
this year: With a brand value of more than five billion US dollars,
the innovative premium brand climbed to number 87 in the ranking.
MINI continues its steady growth in brand value. In 2014, the brand
was yet to break into the top 100, but debuted at number 98 in 2015
and climbed ten places in 2016 to reach number 88. This year, it once
again improved on this position.
The strong growth in brand value stems from systematic implementation
of the brand realignment announced in 2015. Design, authenticity and
intrinsic value define the new brand identity, which is also reflected
in the visual appearance and new tonality of communications.
Sebastian Mackensen, Senior Vice President MINI: “We have a genuine
interest in people’s lives, interests and passions. We want to do more
than just send messages out into the world. We also want to listen and
enter into an authentic dialogue with young, urban creatives who
strive to live purposeful, fulfilling lives.”
MINI goes beyond the car to discover new applications for the unique
MINI DNA. The brand appeals to creative young people living in cities,
where attractive living space is increasingly scarce and responsible
use of housing resources is becoming more important. True to its
traditional product promises of “creative use of space” and “minimal
footprint”, MINI is presenting a visionary solution for both
challenges with the “MINI LIVING – Breathe” installation. In
collaboration with New York-based architecture firm SO–IL, MINI is
contributing to a trailblazing interpretation of resource-conscious
co-existence in limited city spaces. “MINI LIVING – Breathe” questions
conventional living concepts and opens up creative solutions for
future challenges in the urban environment.
MINI also promotes responsible use of resources through its products
and has been active in the field of electromobility for over a decade.
The MINI E marked the beginning of widescale studies of e-mobility
back in 2008. Based on know-how gained from almost ten years of
electromobility, the MINI Cooper S E Countryman ALL4 plug-in hybrid
was launched earlier this year. In 2019, MINI will also release a
fully-electric three-door model, which was previewed as the MINI
Electric Concept at this year’s IAA motor show. In this way, the
conventional MINI portfolio will be complemented by plug-in hybrids
and pure-electric models.
Steady growth in the value of the MINI brand has been accompanied by
corresponding growth in product sales. In the first eight months of
this year, sales rose 3.1% year-on-year to reach a total of 230,925
vehicles. The biggest growth drivers for the premium brand are the
MINI Countryman (+12.9%) and the MINI Convertible (+20.3%).
“Best Global Brands” 2017 is the 18th edition of the
report published annually by global brand consultancy Interbrand,
which explores how brands determine the success of a company. The
evaluation is based on the financial success of the products and
services belonging to the brand, the role of the brand in customer
decision-making and its impact on company pricing.
If you have any questions, please contact:
BMW Group Corporate Communications
Julian Hetzenecker, Business and Financial
Communications,
Julian.Hetzenecker@bmw.de, Tel: +49 89 382 39229
Micaela Sandstede, Business and Financial Communications,
Micaela.Sandstede@bmw.de, Tel: +49 89 382 61611
Media website:
www.press.bmw.de
Email:
presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
As a global company, the BMW Group operates 31 production and assembly
facilities in 14 countries and has a global sales network in more than
140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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