Hong Kong. In the evening of Wednesday, March 27,
2019 and timed to coincide with BMW’s partner Art Basel’s show in Hong
Kong, BMW and Artsy reline their long-term partnership: a new city
guide feature within the Artsy app. The feature will be unveiled to
users at an event co-hosted by BMW and Artsy and allows them to
explore major museum exhibitions, art fairs, and gallery shows in six
art-world centers across three continents, including New York, London,
Hong Kong, Paris, Los Angeles, and Berlin. The app update will be
available for iOS users from Wednesday, March 27, 2019.
Further building on Artsy’s personalized, comprehensive, and
intuitive art buying experience, the new city guide feature will
create a seamless discover-to-collect experience for Artsy buyers.
Users of the feature will be able to navigate around any one of the
six featured cities with in-app GPS, discover current exhibitions and
fairs taking place in the vicinity, browse works and artists
showcased, and buy from galleries and fairs directly, all within the
Artsy app. Because Artsy has the world’s largest partner network –
3,000+ galleries, 800+ museums, and 80+ art fairs across over 90
countries – the city guide will provide the most extensive
opportunities for art discovery available.
Additionally, users who have interacted with Artsy before will see a
tailored selection of artists and artworks based on their preferences.
They will also be able to save their favorites and explore the shows
either virtually or in-person, as well as take advantage of the
augmented reality feature to virtually place artworks from the
exhibition or fair on their wall. Thanks to BMW, the new feature will
also include selected private collections located all over the world
and accessible to the public, all taken from the BMW Art Guide, whose
fifth edition was just launched and is a one of a kind guide.
Furthermore, the user will have the chance to find respective fair
activations by BMW worldwide, from displays of vehicles of the BMW Art
Car Collection to other numerous initiatives from the longstanding
cultural engagement of the brand will be part of the feature.
Fatma Collins, Artsy’s VP of Product: “We are
thrilled to partner on the Artsy city guide feature with BMW, with
whom we share a passion for quality and innovation. Not only is the
feature the first of its kind to offer a seamless and personalized
discovery-to-collect experience, its launch exemplifies Artsy’s deep
product and engineering expertise, unparalleled industry network, and
commitment to the nexus of art and culture. By providing greater
access to art and deeper engagement with it, this initiative further
builds on Artsy’s goal to increasingly support more artists in the
world and make more art accessible to art lovers and buyers on a
global scale.”
Thorsten Mattig, Head of BMW Sports Marketing and Brand
Cooperations: “As a pioneer in technology and design as well
as longtime supporter of the arts, BMW found the natural partner with
Artsy. Believing in empowering innovation and aesthetics, and in
creating unique and immersive experiences, we both aim to push forward
the conversation around art and culture worldwide. We are really
delighted to announce the launch of the new city guide feature, which
is not only the next step of the multi-channel partnership, but the
first of its kind to connect technology, digitalization and arts. As
the interaction between the driver, the vehicle, and the digital world
is a central element for BMW, the city guide is the perfect solution
for everyone’s personalized experience of arts all around the world.”
With BMW at the forefront of technological innovation and digital
leadership when it comes to its core business, Artsy is a natural
partner in the cultural realm. For the past fifty years, BMW has been
involved in hundreds of cultural initiatives worldwide. Both Artsy and
BMW are putting their heads, know-how and network together to create
meaningful platforms for contemporary art in the future.
The partnership of BMW and Artsy also includes an ongoing film series
called the Future of Art, which profiles artists and
creative luminaries such as Trevor Paglen, Carrie Mae Weems, and
Elizabeth Diller.
To watch The Future of Art video series and for further information,
please refer to: https://www.artsy.net/series/artsy-editors-future-art
For further questions please contact:
Prof. Dr Thomas Girst
BMW Group Corporate and Governmental Affairs
Head of Cultural Engagement
Telephone: +49 89 382 24753
Thomas.Girst@bmwgroup.com
Simon Guy Warren
Artsy
Senior Director of Communications
Telephone: +1 646 462 6774
simon.warren@artsy.net
E-Mail: presse@bmw.de
About BMW Group Cultural Engagement
For almost 50 years now, the BMW Group has initiated and engaged in
over 100 cultural cooperations worldwide. The company places the main
focus of its long-term commitment on contemporary and modern art,
classical music and jazz as well as architecture and design. In 1972,
three large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art
Journey and the “Opera for All” concerts in Berlin, Munich, Moscow and
London, the company also partners with leading museums and art fairs
as well as orchestras and opera houses around the world. The BMW Group
takes absolute creative freedom in all its cultural activities – as
this initiative is as essential for producing groundbreaking artistic
work as it is for major innovations in a successful business.
Further information: www.bmwgroup.com/culture
and www.bmwgroup.com/culture/overview
Facebook: https://www.facebook.com/BMW-Group-Culture
Instagram: https://www.instagram.com/bmwgroupculture
@BMWGroupCulture
#BMWGroupCulture
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
Instagram: https://www.instagram.com/bmwgroup
LinkedIn: https://www.linkedin.com/company/bmw
About Artsy
Artsy is the global platform for collecting and discovering art.
Artsy partners with leading museums, international galleries, auction
houses, and art fairs to create the world’s largest art marketplace.
Artsy expands the entire art market by using best-in-class technology
to effectively connect supply and demand at a global scale. With
3,000+ partners across 90+ countries and the most-read art publication
online, Artsy empowers a global audience to learn about, discover, and
collect art. Launched in 2012, Artsy is headquartered in New York City
with offices in London, Berlin, Hong Kong, and Los Angeles.