Hong Kong. In a dusk of Wednesday, Mar 27,
2019 and timed to coincide with BMW’s partner Art Basel’s uncover in Hong
Kong, BMW and Artsy reline their long-term partnership: a new city
beam underline within a Artsy app. The underline will be denounced to
users during an eventuality co-hosted by BMW and Artsy and allows them to
try vital museum exhibitions, art fairs, and gallery shows in six
art-world centers opposite 3 continents, including New York, London,
Hong Kong, Paris, Los Angeles, and Berlin. The app refurbish will be
permitted for iOS users from Wednesday, Mar 27, 2019.
Further building on Artsy’s personalized, comprehensive, and
discerning art shopping experience, a new city beam underline will
emanate a seamless discover-to-collect knowledge for Artsy buyers.
Users of a underline will be means to navigate around any one of the
6 featured cities with in-app GPS, learn stream exhibitions and
fairs holding place in a vicinity, crop works and artists
showcased, and buy from galleries and fairs directly, all within the
Artsy app. Because Artsy has a world’s largest partner network –
3,000+ galleries, 800+ museums, and 80+ art fairs opposite over 90
countries – a city beam will yield a many extensive
opportunities for art find available.
Additionally, users who have interacted with Artsy before will see a
tailored preference of artists and artworks formed on their preferences.
They will also be means to save their favorites and try a shows
possibly probably or in-person, as good as take advantage of the
protracted existence underline to probably place artworks from the
muster or satisfactory on their wall. Thanks to BMW, a new underline will
also embody comparison private collections located all over a world
and permitted to a public, all taken from a BMW Art Guide, whose
fifth book was usually launched and is a one of a kind guide.
Furthermore, a user will have a possibility to find particular fair
activations by BMW worldwide, from displays of vehicles of a BMW Art
Car Collection to other countless initiatives from a longstanding
informative rendezvous of a code will be partial of a feature.
Fatma Collins, Artsy’s VP of Product: “We are
anxious to partner on a Artsy city beam underline with BMW, with
whom we share a passion for peculiarity and innovation. Not usually is the
underline a initial of a kind to offer a seamless and personalized
discovery-to-collect experience, a launch exemplifies Artsy’s deep
product and engineering expertise, forlorn attention network, and
joining to a sequence of art and culture. By providing greater
entrance to art and deeper rendezvous with it, this beginning further
builds on Artsy’s idea to increasingly support some-more artists in the
universe and make some-more art permitted to art lovers and buyers on a
Thorsten Mattig, Head of BMW Sports Marketing and Brand
Cooperations: “As a colonize in record and pattern as well
as longtime believer of a arts, BMW found a healthy partner with
Artsy. Believing in lenient creation and aesthetics, and in
formulating singular and immersive experiences, we both aim to pull forward
a review around art and enlightenment worldwide. We are really
gay to announce a launch of a new city beam feature, which
is not usually a subsequent step of a multi-channel partnership, though the
initial of a kind to bond technology, digitalization and arts. As
a communication between a driver, a vehicle, and a digital world
is a executive component for BMW, a city beam is a ideal solution
for everyone’s personalized knowledge of humanities all around a world.”
With BMW during a forefront of technological creation and digital
care when it comes to a core business, Artsy is a natural
partner in a informative realm. For a past fifty years, BMW has been
concerned in hundreds of informative initiatives worldwide. Both Artsy and
BMW are putting their heads, expertise and network together to create
suggestive platforms for contemporary art in a future.
The partnership of BMW and Artsy also includes an ongoing film series
called a Future of Art, that profiles artists and
artistic luminaries such as Trevor Paglen, Carrie Mae Weems, and
To watch The Future of Art video array and for serve information,
greatfully impute to: https://www.artsy.net/series/artsy-editors-future-art
For serve questions greatfully contact:
Prof. Dr Thomas Girst
BMW Group Corporate and Governmental Affairs
Head of Cultural Engagement
Telephone: +49 89 382 24753
Simon Guy Warren
Senior Director of Communications
Telephone: +1 646 462 6774
E-Mail: [email protected]
About BMW Group Cultural Engagement
For roughly 50 years now, a BMW Group has instituted and intent in
over 100 informative cooperations worldwide. The association places a main
concentration of a long-term joining on contemporary and complicated art,
exemplary song and jazz as good as pattern and design. In 1972,
3 large-scale paintings were combined by a artist Gerhard Richter
privately for a corridor of a BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and designer Zaha Hadid have co-operated with BMW. In
2016 and 2017, womanlike artist Cao Fei from China and American John
Baldessari combined a subsequent dual vehicles for a BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, a BMW Art
Journey and a “Opera for All” concerts in Berlin, Munich, Moscow and
London, a association also partners with heading museums and art fairs
as good as orchestras and show houses around a world. The BMW Group
takes extensive artistic leisure in all a informative activities – as
this beginning is as essential for producing groundbreaking artistic
work as it is for vital innovations in a successful business.
The BMW Group
With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
The BMW Group prolongation network comprises 30 prolongation and assembly
comforts in 14 countries; a association has a tellurian sales network in
some-more than 140 countries.
In 2018, a BMW Group sole over 2,490,000 newcomer vehicles and
some-more than 165,000 motorcycles worldwide. The distinction before taxation in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 Dec 2017, a BMW Group had a
workforce of 129,932 employees.
The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.
Artsy is a tellurian height for collecting and finding art.
Artsy partners with heading museums, general galleries, auction
houses, and art fairs to emanate a world’s largest art marketplace.
Artsy expands a whole art marketplace by regulating best-in-class technology
to effectively bond supply and direct during a tellurian scale. With
3,000+ partners opposite 90+ countries and a most-read art publication
online, Artsy empowers a tellurian assembly to learn about, discover, and
collect art. Launched in 2012, Artsy is headquartered in New York City
with offices in London, Berlin, Hong Kong, and Los Angeles.