BMW Canada

BMW and MINI Driving Experience expands the march charity and promotes internationalisation intensively.

Munich. In 1977, BMW became a initial carmaker to
offer drivers a possibility to file their skills during a wheel, and it has
continued to do so ever since.  In a 42nd year of its
existence, a BMW and MINI Driving Experience stretched a course
charity significantly once again, and put some-more concentration on electric
mobility and doing complicated motorist assistance systems. The spectrum
ranges from motorist reserve training courses, by winter training
courses on sleet and ice, to action-packed racetrack training courses.


BMW now offers active pushing programmes in over 30 countries
on 5 continents. More than 125,000 participants around a world
book a BMW and MINI motorist training march any year. As partial of a
acceptance process, a BMW and MINI Driving Experience is
compelling internationalisation intensively. By a finish of 2019, the
series of approved markets will boost from 7 to ten, with
other markets already creation preparations.


Through a coexisting imparting of pushing skills and driving
pleasure in a latest BMW and MINI models, a BMW and MINI Driving
Experience is creation a tellurian grant to training a customers
in higher pushing on a road.


Extensive march offering.

The BMW and MINI Driving Experience offers a extended widespread of training
courses to fit novices and modernized drivers alike. As good as the
different operation of courses in a latest BMW, BMW i and BMW M cars, MINI
training courses and courses for motorcyclists are also available. BMW
Customised Experience also offers a eventuality to put together a
tailored particular eventuality from a finish operation of cars, venues and
training content.


The BMW and MINI Driving Experience is separate into a following elements:

  • BMW Academy Experience
    • Safety training courses in BMW models
    • Taster training courses in BMW, BMW M and BMW i models
    • Training courses in BMW i models
    • Drift training courses in BMW M models
  • BMW M Race Track Experience
    • Racetrack training courses in BMW M models
    • Nordschleife training courses in BMW M models
    • Racetrack training courses in a competition automobile BMW M4 GT4
  • BMW Winter Experience
    • Snow training courses in BMW, BMW X and BMW M models in Austria
    • Ice training courses in BMW M models in Sweden
  • BMW Professional Driver Experience
    • Special training courses for veteran drivers
  • BMW Motorrad Experience
    • Safety training courses for bikers
  • MINI Driving Experience
    • Safety training courses in MINI models
    • Nordschleife training courses in MINI models
  • BMW and MINI Customised Experience
    • Half and full-day training march during a premises of a BMW
      and MINI Driving Academy
    • BMW personal coaching
    • Taster training courses
    • BMW scenic drives
    • Customised programme from a racetrack and winter range



Internationalisation forges ahead.

The Netherlands were a initial general partner to be certified
in 2015. In a years that followed, direct for a “Official Partner
of M” acceptance increased, that saw a markets of China, USA,
Australia, South Africa, Korea and a Scandinavian countries tested
and certified.


The acceptance is formed on uniform tellurian standards of peculiarity for
a training courses available. To safeguard this requirement is met, the
analysis routine is summarized in good fact and encompasses, among
other things, a patron journey, marketing, infrastructure, but
essentially a instructors and a calm of a training courses. In
a general BMW Instructor Academy, during BMW and MINI Driving
Experience we have been training a instructors according to global
standards given 1997 and putting them by their paces in an
heated process.


The network will grow again in 2019. Poland, Russia and Thailand are
implementing a suitable Driving Experience judgment to turn an
‘Official Partner of BMW M’. This will see a series of certified
markets boost from 7 to 10 markets by a finish of 2019, with
other markets already creation preparations.


Multi-level training programme for instructors.

Prospective BMW and MINI Driving Experience instructors first
have to finish an endless part-time training programme, for which
there is a severe preference process. After all, a final on
competent instructors will be high. In serve to technical
knowledge, high levels of pushing ability and knowledge in doing the
products of a BMW Group, a determined instructors contingency also have
educational and exegetic skills.


To validate as instructors, field contingency finish a multi-stage
programme including co-teaching assignments and an examination. To
learn a courses on ice or during a racetrack, that need more
modernized pushing and coaching skills, instructors contingency first
connect their imagination with serve special training modules.


At a BMW Group Instructor Academy, would-be international
instructors are taught all a skills they need to assistance their local
business grasp larger reserve and pushing delight in line with
a precisely tangible standards of a BMW Group.


Information on a BMW and MINI Driving Experience can be found at:


In box of questions, greatfully contact:


BMW Group
Corporate, Product and Innovation Communication

Sylvia Heydt
Spokesperson BMW and MINI Driving Experience

E-Mail: [email protected]
+49 89 382 23 522

Andreas Lampka
Head of Communication MINI

E-Mail: [email protected]
+49 89 382 23662


E-Mail: [email protected]


The BMW Group

With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
The BMW Group prolongation network comprises 31 prolongation and assembly
comforts in 15 countries; a association has a tellurian sales network in
some-more than 140 countries.

In 2018, a BMW Group sole over 2,490,000 newcomer vehicles and
some-more than 165,000 motorcycles worldwide. The distinction before taxation in the
financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 Dec 2018, a BMW Group had a
workforce of 134,682 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.