BMW and MINI Driving Experience expands its course offering and promotes internationalisation intensively.

Munich. In 1977, BMW became the first carmaker to
offer drivers the chance to hone their skills at the wheel, and it has
continued to do so ever since.  In the 42nd year of its
existence, the BMW and MINI Driving Experience expanded its course
offering significantly once again, and put more focus on electric
mobility and handling modern driver assistance systems. The spectrum
ranges from driver safety training courses, through winter training
courses on snow and ice, to action-packed racetrack training courses.

 

BMW currently offers active driving programmes in over 30 countries
on five continents. More than 125,000 participants around the world
book a BMW and MINI driver training course each year. As part of a
certification process, the BMW and MINI Driving Experience is
promoting internationalisation intensively. By the end of 2019, the
number of certified markets will increase from seven to ten, with
other markets already making preparations.

 

Through the simultaneous imparting of driving skills and driving
pleasure in the latest BMW and MINI models, the BMW and MINI Driving
Experience is making a global contribution to training its customers
in superior driving on the road.

 

Extensive course offering.

The BMW and MINI Driving Experience offers a broad spread of training
courses to suit novices and advanced drivers alike. As well as the
diverse range of courses in the latest BMW, BMW i and BMW M cars, MINI
training courses and courses for motorcyclists are also available. BMW
Customised Experience also offers the opportunity to put together a
tailored individual event from the complete range of cars, venues and
training content.

 

The BMW and MINI Driving Experience is split into the following elements:

  • BMW Academy Experience
    • Safety training courses in BMW models
    • Taster training courses in BMW, BMW M and BMW i models
    • Training courses in BMW i models
    • Drift training courses in BMW M models
  • BMW M Race Track Experience
    • Racetrack training courses in BMW M models
    • Nordschleife training courses in BMW M models
    • Racetrack training courses in the race car BMW M4 GT4
  • BMW Winter Experience
    • Snow training courses in BMW, BMW X and BMW M models in Austria
    • Ice training courses in BMW M models in Sweden
  • BMW Professional Driver Experience
    • Special training courses for professional drivers
  • BMW Motorrad Experience
    • Safety training courses for bikers
  • MINI Driving Experience
    • Safety training courses in MINI models
    • Nordschleife training courses in MINI models
  • BMW and MINI Customised Experience
    • Half and full-day training course at the premises of the BMW
      and MINI Driving Academy
    • BMW personal coaching
    • Taster training courses
    • BMW scenic drives
    • Customised programme from our racetrack and winter range

 

 

Internationalisation forges ahead.

The Netherlands were the first international partner to be certified
in 2015. In the years that followed, demand for the “Official Partner
of M” certification increased, which saw the markets of China, USA,
Australia, South Africa, Korea and the Scandinavian countries tested
and certified.

 

The certification is based on uniform global standards of quality for
the training courses available. To ensure this requirement is met, the
evaluation process is outlined in great detail and encompasses, among
other things, the customer journey, marketing, infrastructure, but
primarily the instructors and the content of the training courses. In
the international BMW Instructor Academy, at BMW and MINI Driving
Experience we have been training our instructors according to global
standards since 1997 and putting them through their paces in an
intense process.

 

The network will grow again in 2019. Poland, Russia and Thailand are
implementing a suitable Driving Experience concept to become an
‘Official Partner of BMW M’. This will see the number of certified
markets increase from seven to ten markets by the end of 2019, with
other markets already making preparations.

 

Multi-level training programme for instructors.

Prospective BMW and MINI Driving Experience instructors first
have to complete an extensive part-time training programme, for which
there is a rigorous selection process. After all, the demands on
qualified instructors will be high. In addition to technical
knowledge, high levels of driving skill and experience in handling the
products of the BMW Group, the aspiring instructors must also have
educational and instructive skills.

 

To qualify as instructors, applicants must complete a multi-stage
programme including co-teaching assignments and an examination. To
teach the courses on ice or at the racetrack, which require more
advanced driving and coaching skills, instructors must first
consolidate their expertise with further special training modules.

 

At the BMW Group Instructor Academy, would-be international
instructors are taught all the skills they need to help their local
customers achieve greater safety and driving enjoyment in line with
the precisely defined standards of the BMW Group.

 

Information on the BMW and MINI Driving Experience can be found at: 

http://www.bmw-drivingexperience.com



 

In case of questions, please contact:

 

BMW Group
Corporate, Product and Innovation Communication



Sylvia Heydt
Spokesperson BMW and MINI Driving Experience

E-Mail: Sylvia.Heydt@bmwgroup.com
Telefon:
+49 89 382 23 522


Andreas Lampka
Head of Communication MINI

E-Mail: Andreas.Lampka@mini.com
Telefon:
+49 89 382 23662


Internet: www.press.bmw.de

E-Mail: presse@bmwgroup.com

 

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 December 2018, the BMW Group had a
workforce of 134,682 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 

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