BMW and SALEWA continue their cooperation in the spirit of electric mobility. Ongoing partnership for an unparalleled alpine and outdoor sports experience.

Munich. The automobile manufacturer BMW and the
mountain sports specialist SALEWA will continue to collaborate and
pool their expertise also for the summer season 2016 – sustainable
mobility and a perfect outdoor experience. The cooperative partnership
has already existed since 2014 and offers the perfect combination of
innovative technology, sporty driving dynamics and a fascination for
mountain sports. New to the cooperation is the BMW 225xe iPerformance
Active Tourer, which combines sustainable electric mobility with a
high level of functionality and dynamics. 

The new SALEWA campaign “get vertical” aims to inspire and invite
like-minded alpinists to leave their own “comfort zones” and join
forces in rising to alpine challenges. The competition entitled “Base
Camp Experiences” starts on 01 April 2016 at http://getvertical.salewa.com
and will make an incredible experience possible. 

“Together, we wish to create unforgettable moments for outdoor
enthusiasts, because these are emotional experiences that characterise
a brand in the eyes of customers and render it uniquely distinctive,”
emphasises Jörg Reimann, head of International Brand Experience.
“Thanks to the generous amount of space they offer, our vehicles from
the BMW 2 Series range – the BMW 2 Series Active Tourer, the BMW 2
Series Gran Tourer and the new BMW 2 Series Active Tourer as plug-in
hybrid – are excellently suited to an outdoor-oriented target group
that is also addressed by SALEWA.” 

The BMW 225xe iPerformance Active Tourer featuring a plug-in hybrid
drive system combines BMW EfficientDynamics with comfort, driving fun
and electric four-wheel drive technology, a high degree of variability
and spaciousness in one single compact vehicle. It provides for
locally emission-free driving without forgoing typical BMW driving
pleasure, combining an electric driving experience and a long range
with functionality and everyday suitability. As a result, the BMW
225xe iPerformance Active Tourer is the perfect companion for a
lasting experience in the free nature of the Alps. Moreover,
environmental responsibility is also becoming increasingly important
for mountain sports. 

Those taking part in the competition can submit an application for an
alpine adventure, the so-called “Base Camp Experiences” in the Alpine
region by 30 April 2016. Furthermore, all registered participants have
the chance of winning an additional prize – a three-day driving
experience in a model of the BMW 2 Series in the Zillertal Alps in
Austria, including overnight stay in a four-star hotel. 

The “Base Camp Experiences” take the winner to San Martino di
Castrozza, St.Moritz / Pontresina, Val d’Isère and to the Ötztal
Valley. San Martino di Castrozza is a partner of SALEWA. The other
destinations have been partners of BMW within the framework of the
“BMW Mountains” initiative for some years now and offer optimal
preconditions for the “get vertical” outdoor adventure. BMW fosters
long-lasting partnerships with premium alpine destinations in order to
develop various adventure formats for customers. Many successful
projects have already been implemented such as the BMW xDrive Cup,
test drives in current BMW models and free-ride experiences. During
the upcoming “get vertical” campaign, BMW will also create that
special driving experience on the mountain passes leading to the base
camp with the BMW 225xe iPerformance Active Tourer or the BMW 2 Series
Gran Tourer. 

Individual mobility is a crucial factor for fascinating outdoor
experiences, as is the correct equipment. The BMW 2 Series Active
Tourer offers not only a generous amount of storage space for sports
equipment, but also combines a dynamic design with a high level of
functionality and variability. Innovative features from BMW
ConnectedDrive such as the Concierge Service or Real Time Traffic
Information and the manifold possibilities of individualization render
it the perfect companion on the way to the mountain sports adventure.
Moreover, the BMW 2 Series Gran Tourer convinces with a generous
amount of space as well as versatility and flexibility. Depending on
the equipment level, it offers up to seven seats and plenty of storage
space for everything a rope team needs to take on a mountaineering trip. 

Alpine and automobile enthusiasts from all over the world may take
part. The website is available in 5 languages (German, English,
French, Italian and Spanish).

 

 

If you have any questions, please contact:

BMW Group Corporate Communications

 

Bernhard Ederer, Corporate Communications, Press Spokesperson
Marketing and BMW Welt
Bernhard.Ederer@bmw.de,
Tel: +49 89 382-28556, Fax: +49 89 382-24418

 

Media website: www.press.bmwgroup.com

Email:
presse@bmw.de

 

 

 

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 30 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.

In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 

www.bmwgroup.com

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SALEWA

For 80 years now, SALEWA has stood for experience in the field of
vertical and high alpine expeditions. The mountain sports specialist
aims to inspire people all over the world to live the alpine
adventure, providing ambitious mountaineers with suitable equipment
for their alpine activities. For its development of innovative and
functional quality products, the multi-specialist relies on its
network of alpine institutes, active mountaineers, specialised
partners and professional mountain guide associations. Established in
Munich in 1935, the headquarters of the management-run, family-owned
company now lies in the heart of the Dolomites, in Bolzano, South
Tyrol. With its four product lines Apparel, Footwear, Equipment and
Technical Hardware, the company is one of the world’s leading
suppliers of alpine sports equipment, employing 550 people worldwide.