Munich. Smartphone users can knowledge a first
ever BMW X2, anywhere and even before marketplace launch – interjection to BMW
and Snapchat. BMW is a initial code worldwide to precedence the
intensity of a new Snapchat “Augmented Trial” Lens.
Starting today, fans all over a universe can use protracted reality
record to perspective and configure a picturesque 3D indication of a latest
further to a BMW X family. At a start of communications in late
October, BMW already reached an assembly of millions opposite Europe
with a BMW X2 Face Lens in Galvanic Gold.
Through Snapchat, BMW is expanding a selling activities through
an innovative and witty middle that is generally renouned with
creative, tech-savvy individuals. As a newest member of a BMW X
family, a BMW X2 (with a total fuel expenditure of 6.3 – 4.5
l/100 km and total CO2 emissions of 144 – 118 g/km*) appeals to the
immature and young-at-heart, extroverted and active business who value
individuality and lifestyle. Innovative apps like Snapchat are an
constituent partial of their digital world.
The BMW X2 debate “Be a one who dares” is regulating a operation of new
digital communications channels to strech BMW fans around a world, in
line with a brand’s new concentration on a some-more childish “Sheer Driving
Pleasure”. BMW communications are holding a noticeably younger, fresher
approach, with a new tonality that explores astonishing channels.
“Snapchat is immature and complicated – that suits BMW and a BMW X2
perfectly. We are enriching Snapchat users’ digital knowledge through
calm they find appealing, with a high approval value. We wanted
to insert ourselves in an organic approach into a Snapchat environment
and a users’ world. That is a many suggestive approach to residence our
fans in a character that fits a channel and a aim group,” explains
Jörg Poggenpohl, conduct of Digital Marketing BMW.
With a BMW X2 experience, a BMW becomes a initial code to use
a Snapchat Augmented Trial Lens, enriching existence with digital
content. A brief shave shown between user stories or in a “discover”
area, leads Snapchat users’ courtesy to a new BMW X2. If a user
accepts a invitation to “swipe up”, their phone camera is activated.
The app automatically integrates a 3D indication of a BMW X2 into the
camera’s margin of vision. In this way, users can already experience
a new BMW X2, virtually, anywhere in a world, before it even
reaches BMW showrooms. The 3D indication is practically integrated into
a vicinity and users can travel around a car to admire it
from all angles. They can also use a app to change a paint colour.
A special Face Lens for “selfies”, that colours a face with the
disdainful BMW X2 Galvanic Gold finish, was accessible to Snapchatters
in Germany, France, Italy, Spain and a UK during a start of a BMW X2
communications debate in early Nov and valid a outrageous success:
The lens was seen over 40m times by over 13m Snapchatters.
Snapchatters also chose to play with a BMW Lens for on average
roughly 24 seconds and combined over 2.5 million Snaps with a BMW X2
Galvanic Gold Face Lens.
In further to Snapchat, a BMW X2 “Be a one who dares” campaign
is regulating many other digital selling channels. At a start of
communications in October, impending business and fans were means to
knowledge a BMW X2 in an innovative mixed
existence focus with a Microsoft HoloLens. BMW is also the
initial automotive code to use protracted existence in a renouned Shazam
app. Further partnerships with renouned apps and internet services will
follow between now and a marketplace launch in Mar 2018.
Lead digital – Jung von Matt
If we have any questions, greatfully contact:
BMW Group Corporate Communications
Communications BMW Group Sales and Marketing
Germany and BMW Group Marketing
BMW Group Business and Financial
Telephone: +49 89 382 39229
Email: [email protected]
Press Spokesperson BMW Group Sales and
Marketing Germany and BMW Group Marketing
BMW Group Business and
Telephone: +49 89 382 61611
Media website: www.press.bmwgroup.com
Email: [email protected]
The BMW Group
With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
As a tellurian company, a BMW Group operates 31 prolongation and assembly
comforts in 14 countries and has a tellurian sales network in some-more than
In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
Dec 2016, a BMW Group had a workforce of 124,729 employees.
The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.