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BMW announces new possibilities during a crossroads of sound, music, and technology. Long-term collaborations with world-renowned orchestras and musicians.

Munich. London Symphony Orchestra. Teatro alla Scala.
Bolshoi Theatre. Bayerische Staatsoper. Staatsoper Unter basement Linden.
Elbphilharmonie. Polish National Opera. The Munich Philharmonic. For
many years and mostly even decades, BMW has been collaborating with
world-renowned orchestras in formulating formats such as “BMW Opera Next”
and “BMW Classics” to offer wholly novel ways to knowledge music.
As a result, millions of visitors have enjoyed giveaway concerts performed
during a famous squares in name cities all over a universe as good as
on online platforms.

In addition, a foundation of vehicles opens adult wholly new
possibilities during a crossroads of sound, song and mobility. In 2019,
BMW partnered with internationally eminent film song composer and
Academy Award leader Hans Zimmer to harmonise a electric expostulate sounds
and sound signs for a BMW Vision M NEXT.

Music is rarely romantic and creates memorable moments. What is
a intensity dark in this concept language? Developing new sounds
invariably represents an implausible opportunity.

To this end, BMW intends to also engage orchestras as partial of the
sonic scrutiny that will conclude sounds of a destiny and its
general partners were anxious during a prospects of this initiative.

Sir Simon Rattle, Music Director of London Symphony
Orchestra
:
“Each summer given 2012, London’s iconic
Trafalgar Square plays horde to a capital’s largest giveaway open-air
exemplary song concert, BMW Classics. Our common goal in producing
‘BMW Classics’ is elementary – to move good song and a eventuality to
attend in good enlightenment to as many people as probable – and with
this unison now being livestreamed on a orchestra’s YouTube
channel, we can strech audiences all around a world. Every year we
also benefaction a code new work by an rising composer; but the
support of BMW and a Mayor of London, commissioning a new square and
holding a giveaway eventuality of this arrange would simply not be possible. The
LSO is unapproachable of a Principal Partnership with BMW and demeanour brazen to
operative together for many years to come.”

Vladimir Urin, General Director of Bolshoi Theatre, Moscow:

“We are really gratified that a long-standing loyalty and
partnership with BMW has been embodied in alfresco concerts, that can
be visited by residents and guest of Moscow. Now a Bolshoi Theatre
has spin partial of this general beginning orderly by BMW in
a late twentieth century. Not usually Berlin, London and Munich, but
also Moscow are watchful for these summer concerts, interjection to that the
widest open has a eventuality to listen to contemporary stars of
a show scene. This beginning is really most in line with a spirit
of a Bolshoi and BMW, since we are always essay for new things
– new technologies, new machines, premieres, immature talents – and now
attracting a new audience. And we are not prepared to stop. This season
we devise to strech new geographical bounds of a capital.”

Alexander Pereira, CEO and Artistic Director of Teatro alla
Scala, Milan:
“For a Teatro alla Scala, BMW is a
vital partner with whom we combined countless projects over a past
years. We trust that a attribute between a cultural
establishment and BMW, as a association famous a universe over for its
excellence, goes distant over normal sponsorship, it is a true
partnership. Since 2014, BMW has been a categorical partner for a project
‘Opera For Kids’, charity over 200,000 children and their families
a eventuality to revisit Teatro alla Scala for a really initial time. As
a result, a series of these children took adult personification instruments
immediately following their visit. Teatro alla Scala is unapproachable to
combine with a dialect of Cultural Engagement during BMW in
posterior their goal to rise and foster a art of music.”

Matthias Schulz, Artistic Director, and Daniel Barenboim,
General Musical Director of Staatsoper Unter basement Linden, Berlin:

“It is a goal to safeguard that a Staatsoper Unter basement Linden is
seen as a venue where people can knowledge something truly unique
with all their senses. ‘State Opera for All’ has been hugely
successful in formulating accurately that for thirteen years! For that
reason, we are all a some-more gratified about holding a subsequent steps
together with BMW as a categorical partner in rising a digital
partnership. With ‘BMW Opera Next’ we will make use of the
opportunities outset from digitalization and amicable media to open up
new perspectives and spin some-more accessible, privately to inspire
younger audiences.”

Nikolaus Bachler, General Manager of Bayerische Staatsoper,
Munich:
“BMW has been a devoted partner for 24 years.
It is a team-work on equal footing, that in spin allows for an open
exchange. The beginning ‘Opera for All’ would simply not be possible
any other way. BMW entirely understands how critical entrance to song is
– for all people – be it to exemplary music, jazz or pop.”

Paul Müller, Executive Director, and Valery Gergiev, Music
Director of Munich Philharmonics:
“Music is not a
immobile entity – it needs to infer itself again and again to any new
generation. That final clever partners charity a genuine exchange.
BMW is such a partner – together, we rise ideas and foster novel
approaches. Our beginning ‘Spielfeld Klassik’ illustrates beautifully
how this partnership ensures that we are well-positioned in the
margin of low-pitched preparation for all ages.”

BMW Group is also partner of a Coachella Valley Music and Arts
Festival (USA) and Frieze Music in London and Los Angeles. In
addition, BMW Group cooperates with countless show houses and
orchestras on their initiatives including Bachfest Leipzig. Other
general partners of BMW embody a Orchestre de Paris (France),
TNSC Teatro Nacional de São Carlos (Portugal), BOZAR – Centre for Fine
Arts (Belgium), Sugi Opera Seoul (South Korea), Latvian National Opera
(Latvia) and a West-Eastern Divan Orchestra. Since 2002, BMW Group
has been a categorical partner of a Elbphilharmonie Hamburg.