Brussels. On Wednesday, November 28, 2018, the BMW
Group Cultural Engagement was awarded with the prestigious Corporate
Art Award® for their “long-term engagement in hundreds of
cultural initiatives worldwide“.
The 2018 edition of the “Art Patrons of the XXI Century”
program took place at the European Parliament in Brussels within the
celebrations of the European Year of Cultural Heritage. The “Art
Patrons of the XXI Century” awards recognizes institutions,
corporations and private investors who actively contribute to the
development of the arts and the society.
Maximilian Schöberl, Executive Vice President, BMW
Group: “We are all honored and delighted to receive the Corporate
Art Award 2018. The award acknowledges our sustainable and long-term
cultural engagement. Together with the arts, we will explore new
cooperations in the fields of technology and digitalization. Our
cultural commitment is not about mere budgetary transactions as seen
in traditional sponsorship, but rather about collaborative
interactions based on curiosity, a shared interest and mutual appreciation.”
Thomas Girst, head of cultural engagement, BMW Group:
“Corporate Citizenship is a guiding principle of a company’s
value system. What can we return to a society which enables our
business success? The Corporate Art Award also honors our know-how and
network which we are encouraged to bring to the table every time we
are engaging in a dialogue with artists or cultural institutions for
the past 50 years.”