BMW Group expands a lead in a reward automotive segment
Dynamic expansion march continued in December
Positive trends in roughly all markets worldwide
Robertson: Record sales of some-more than 1.5 million automobiles approaching for 2011
Munich/Detroit. The BMW Group finished 2010 with its-second best sales outcome of all time. Sales of BMW, MINI and Rolls-Royce code automobiles rose 13.6% final year to strech a sum of 1,461,166 vehicles (prev. yr. 1.286 million). The association therefore strengthened a position as a heading provider of reward vehicles. The expansion march of new months continued by December: Sales were 14.2% aloft than in a same month final year, during 141,358 vehicles.
2010 was a really successful year for us. We are mark on with a new models and are building a cars people desire. We modernized on all continents, in vast and tiny countries comparison and continued with a good sales change between Europe, Asia, and a Americas, pronounced Ian Robertson, Member of a Board of Management of BMW AG, obliged for Sales and Marketing, during a North American International Auto Show in Detroit. Looking ahead, we devise to sojourn a worlds tip offered reward automaker and design sales to stand to over 1.5 million units in 2011 environment new record highs for a Group and a 3 brands. And while we closely watch some ongoing mercantile uncertainties via a world, we are certain to continue benefiting from a immature indication choice with full accessibility of new vehicles like a BMW 5 Series, BMW X3, BMW X1 and MINI Countryman.
BMW brand: New models and trend towards high-end models expostulate sales
BMW code sales rose 14.6% in 2010 to strech a sum of 1,224,280 vehicles. In December, 115,570 vehicles (+10% from Dec 2009) were sold. The newly introduced BMW 5 Series and BMW X1 have been really good received. Retail volumes for a BMW 5 Series augmenting 22.6% from a prior years turn to 211,968 units in 2010. The association sole 99.990 BMW X1 vehicles in their initial year of full availability.
The flagship BMW 7 Series and a other X-models also continued to be in high demand. Bolstered by clever direct from Asia and a light liberation of a American market, sales of a BMW 7 Series climbed 24.9% over a march of a year to strech a sum of 65,814 units. BMW X5 volumes augmenting 15% to 102,178 units, and 46,404 BMW X6 vehicles were delivered to business (+11.4%).
MINI brand: New sales record
With a sum of 234,175 vehicles sole (+8.1%; prev. yr. 216,538), MINI set a new sales record in a year usually ended. Dec sales climbed 38.3% year-on-year to 25,359 vehicles. The brands certain annual outcome was due in partial to a MINI Countryman (14,337 units) recently expelled in September, as good as a MINI Hatch (+3.9% to 155,841) and a MINI Convertible (+15.5% to 32,680). Sales softened in probably all markets. The U.S. stays a largest marketplace with 45,644 units sole in 2010, closely followed by a U.K. (44,514 units). Third largest marketplace is Germany with 31,472 cars.
Rolls-Royce: Record sales result
Rolls-Royce stays a transparent marketplace personality in a ultra-luxury-class segment. Sales for a full year 2010 strech a record sales outcome and surged 170.6% to 2,711 automobiles. Rolls-Royce also reported 429 deliveries in Dec (+16.9%). The companys latest model, Ghost, has been unusually good received. Demand for Phantom models remained clever as well. The infancy of Phantom array cars done during Goodwood (United Kingdom) in 2010 enclosed some personalized Bespoke element. Bespoke sales in 2010 reached record levels.
Markets: Growth on all continents
The BMW Group done sales gains in probably all markets in 2010. Germany stays a companys largest market: In Dec registrations augmenting 16.6% to 23,550 vehicles. A sum of 266,009 new BMW and MINI were purebred via a year (+3.1%; prev. yr. 258,069). In a sum marketplace that shrank by 23% from 2009 levels, a BMW Group was means to enhance a marketplace share in Germany by 2.3 commission points to 9.1% over a march of a year. The BMW code is a usually reward code that succeeded in augmenting registrations in Germany in 2010.
In a second-largest market, a U.S., Dec sales climbed 16.9% to 27,600 vehicles, interjection to full internal accessibility of a BMW 5 Series and clever direct for a BMW X5 and X6 models constructed in Spartanburg. The BMW Group augmenting a sales volumes for a full year 2010 by 9.9% to 265,757 vehicles. As a result, a association was means to serve strengthen a heading marketplace position in North America, creation a BMW code a best-selling European reward code in a U.S. once again final year.
Especially clever expansion rates were reported in China, a BMW Groups third-largest market. A sum of 16,132 BMW and MINI vehicles were sole in Dec (+59.5%). Sales for a full year 2010 rose 86.7% to 168,998 units. The BMW Group profited from continued clever direct for a high-end models in a product range.
Sales in a U.K, a BMW Groups fourth-largest market, also have recovered well. In a flighty marketplace that grew by 2% over a march of a year, a BMW Group gifted disproportionately clever expansion of 13.6% to 157,312 units and continued to enhance a marketplace care of a internal reward segment.
Other regions of a universe also supposing procedure for growth. Sales in critical rising markets posted double-digit expansion as follows: Russia (+26.7% to 21,585 units), South Korea (+74.7% to 19,222), Brazil (+54.5% auf 9,886), and India (+72.6% to 6,246).
BMW Motorcycles: Deliveries augmenting for a year
In 2010, BMW Motorrad augmenting deliveries by 12.3% to 98,047 motorcycles. Dec sales reached 3,764 units (-29.8%).
BMW Group sales in / adult to Dec 2010 during a glance
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The BMW Group
The BMW Group is one of a many successful manufacturers of automobiles and motorcycles in a universe with a BMW, MINI and Rolls-Royce brands. As a tellurian company, a BMW Group operates 24 prolongation comforts in 13 countries and has a tellurian sales network in some-more than 140 countries.
The BMW Group achieved a tellurian sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for a 2009 financial year. Revenues totalled euro 50.68 billion. At 31 Dec 2009, a association employed a tellurian workforce of approximately 96,000 associates.
The success of a BMW Group has always been built on long-term meditative and obliged action. The association has therefore determined ecological and amicable sustainability via a value chain, extensive product shortcoming and a transparent joining to conserving resources as an constituent partial of a strategy. As a outcome of a efforts, a BMW Group has been ranked attention personality in a Dow Jones Sustainability Indexes for a final 6 years.